Attribution is like a group project. Every channel takes credit. Here are 5 steps to find out which one actually did the work: performcb.com/content-hub/ho… #incrementality #useracquisition #mobilemarketing #performancemarketing

Want more scale without touching what already works? Card commerce may be the channel you haven't tested. It helped a leading ticket marketplace lift ticket sales 188.9% in two weeks and raise AOV 19.1%, all incremental. Your turn to expand the mix. performcb.com/case-studies/s…

Everyone else bills you whether it works or not. The risk is all yours. The Outcome Engine flips that. We only get paid when your outcome does: a funded account, a first purchase, a subscription that sticks. No result, no invoice. Put the risk on us: performcb.com/content-hub/th…

Fintech growth should come with proof, not promises. Meet with our VP of Strategic Partnerships, Walter Long, at @money2020 to learn how the Outcome Engine and the people behind it help finance apps reach customers worth keeping. Schedule a meeting: links.performcb.com/trade-sh…

In 2015, incent meant a coin, an install, and a user gone by lunch. In 2026, it means a verified down-funnel action you actually chose to pay for. Same word, different channel. Here's what changed: performcb.com/content-hub/in… #incentivizedtraffic #useracquisition #mobilemarketing

Your dashboard says every channel is working. Incrementality tells you which ones actually are. A leading fintech app put the question to the test and proved 89% incremental lift on iOS and 97% on Android. See how: performcb.com/case-studies/s… #incrementality #mobileua #fintech

Anyone can buy a spike in installs. Building a player base that sticks is the real game. That's what our team talked about at Global Gaming Expo this week. Thank you to every team that joined the conversation. Until next time, Vegas. #G2E #GlobalGamingExpo #playeracquisition

Sports betting apps are legal in 30+ states and still can't get Google or Meta to run their ads at scale. Learn how to grow real depositors in the channels the walled gardens can’t reach: performcb.com/content-hub/sp… #sportsbetting #useracquisition #mobilemarketing

A $45 CPL isn't always cheaper than a $90 CPL. Finance acquisition teams may be optimizing for the wrong metric, and it's costing them funded accounts. Learn which channels actually produce users who fund, activate, and stay: performcb.com/content-hub/fi… #financemarketing

There's a difference between acquiring customers and harvesting existing demand. Most brands doing the latter think they're doing the former. See which one your program is actually built for: performcb.com/content-hub/ou… #performancemarketing #outcomebasedmarketing

What if your highest-ROAS channel was the TV in the living room? A leading BNPL app bet on CTV, and it became their #1 revenue source of the month, earning back 100% of media cost within 7 days on iOS against a 15 to 20% benchmark. The couch converts. performcb.com/content-hub/in…

Ready to turn installs into engaged, high-value players? Meet with our team at Global Gaming Expo in Vegas next week to learn how to activate the channels built for your game. Schedule a meeting with Tina Dunn and Sydney Techentien: links.performcb.com/trade-sh…

Fresh off the floor at @BusinessofApps New York. 🗽 Great day, great conversations, and a whole lot of alignment on paying for outcomes over installs. Thanks to everyone who traded ideas with us. Until next time, NYC. #BusinessofApps #appmarketing #useracquisition

If you're in remittance, your highest-value moment is the first transfer. So why pay for installs that never get there? A leading remittance brand tied every dollar to a verified first transfer and has driven 54K+ of them since launch. See how: performcb.com/case-studies/s…

Next stop: New York 🗽 Walter Long and Jarett Lewis will be at @BusinessofApps New York this Thursday. Want to know which channels are actually driving incremental installs, not just taking credit for them? Grab time with our team: links.performcb.com/trade-sh… #BusinessofApps

How many of last month's installs became customers? If your reporting can't answer that, you're optimizing for the wrong event. Outcome-based programmatic ties spend to funded accounts, not taps. Learn what to measure instead: businessofapps.com/insights/… #mobilemarketing

Judging rewarded traffic by its 2015 reputation isn't caution. It's a blind spot your competitors already use to reach high-intent users at scale. The channel got fixed. The only question is who uses it first. Read the 2026 playbook: performcb.com/content-hub/in… #incentivizedtraffic

You don't have to rip out what's working to find new growth. Open a risk-free test lane: shift some budget to channels that only charge you for high-intent users and real in-app actions. We unpacked the playbook: businessofapps.com/insights/… #shoppingapps #useracquisition

"It's just the market." Maybe. Or, maybe your partner can't explain CAC any other way. A UA partner with real infrastructure explains rising CAC by source. A partner at their ceiling explains it by market conditions. Learn to tell the difference: performcb.com/content-hub/us…

Raising bids on "roof repair near me" buys more competition, not more customers. We unpacked how to build demand earlier: businessofapps.com/insights/… #homeservices #leadgeneration #performancemarketing #outcomebasedmarketing