HARD90 73/90: YesAnd.tech website update to feature our weekly hardware vlogs! Thanks @pepperonick for shipping this. Hopefully this makes it much easier to keep up with our brutally honest reports of shipping hardware stupid fast!!

HARD00 67/90 Marketing is hard! We’ve been through a bunch of iterations on lostlabs.co and still aren’t happy with how we are describing Solo. What do you think when you visit our website? Does it effectively communicate and sell you on our product?

HARD90 61/90: VLOG with PRODUCT REVEAL! In this VLOG you can see -Clear demo of the COMPLETE SOLO SYSTEM! -Everything you need to capture photos and videos using your phone's back camera -BTS of our next video, it's a big one! youtu.be/CE0GHFSc2p8?si=cv_i…

HARD90 58+59/90: Not actually a hardware update—I spent this weekend competing at the legendary Stanley dragonboat races in Hong Kong! Despite the high winds, I’m proud to say our little team took fourth out of 120 teams! Back at the grind tomorrow

HARD90 53/90: This might be the first time a factory owner gets to see themselves in a YouTube vlog about the sourcing process as we are some of the first people to vlog this openly about it.

HARD90 51/90: FASTER HARDWARE by slowing down Imagine if every time you hit "compile", it could take anywhere from a few days to a few weeks to figure out if your code worked depending on how you wrote it. You'd want to be pretty sure that it worked as planned every time. This is the silent killer of hardware projects--work your butt off on a design and send it off to a vendor, only to find you forgot to specify the correct thread on one of your holes so now nothing assembles. I can already hear the keyboard jockeys asking, why not just 3d print everything? Then you can get a much faster cycle time! The problem is that 3d printing has a limited resolution and durability, so when you're later in the process and are working with production materials and processes it doesn't give you a good read. Ironically, going "slower" by taking the extra day to get peer review on each release actually produces a faster overall design process because it reduces the risk of a wasted build. When it takes days to weeks every time you release your design (or hit compile in the software analogy), the overall schedule is shortest when you do the fewest releases. Going slow can be the fastest way.

HARD90 52/90: Our best VLOG yet! -HILARIOUS onsite with an ODM (Original Design Manufacture) partner to help ship our selfie screen FAST -Lookback at prototype process as we close in on production -Our award-winning designer Anson speaks! -Brand building w @pepperonick

HARD90 50/90: Iteration is the heart of innovation