Marketer. Author of “Run With Foxes”, a marketing book about decision-making.

Ireland
Joined December 2007
Marketing and AI Guru to Roll Out Free AI Course for Irish Marketers adworld.ie/2026/07/24/market… via @imj_ireland
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I built a website tonight using Claude Code open.substack.com/pub/runwit…
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Interview with the co-author of the famous and fabulous book “Cultural Strategy”.
In the latest episode of That’s What I Call Marketing I talk to the fascinating @DougCameronX We start our discussion with how Doug got into advertising, this involves bagpipes and meeting David Ogilvy......Need I say more open.spotify.com/episode/1HV…
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The Chinese edition of my “Run with foxes” book arrived today. It looks pretty different but has some cool fox illustrations throughout.
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This arrived today…
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Paul Dervan retweeted
We are thrilled Orlando will return to an #IABConnect 'stage' in conversation with @pauldervan. Orlando will share his latest examination of attention, followed by a discussion on Advertising for a technologically disrupted world bit.ly/3iOH0DQ 4 November 2-4pm on Zoom
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Congratulations to the new #EuroMillions Millionaire in Wicklow! 🤩 #ItCouldBeYou
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Congratulations to Galway’s #Lotto Jackpot winner of €2.4 Million in June. 🚙🚗🚙 #ItCouldBeYou

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👀 Footage captured on the roads to Kilkenny after the €12.7 Million #Lotto Jackpot win. #ItCouldBeYou
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So many genuine causes. Please think about donating and/or sharing this request.
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A reasonably coherent (I think) bunch of answers to the wonderful Alex Gibson open.spotify.com/episode/5kx…
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Paul Dervan retweeted
John McGee: Ahead of #DMXDublin on March 25, Byron Sharp talks about the need for marketers to embrace evidence-based marketing and stop preaching to consumers. ⁦@DMXDublin⁩ ⁦@ProfByron⁩ #marketing #Branding independent.ie/business/medi…
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This is one of the books that helped me think about marketing decisions as bets. Good bets, risky ones, safe ones etc. It takes the pressure off when you realise they are bets, not certainties or “right versus wrong”
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I haven’t really got into podcasts. I know I’m missing out. Just never find good times to listen. Same with audio books a bit. Miss the commute...
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Professor Patrick Barwise was one of the experts that kindly let me interview him for my book. He has written a couple of wonderful books.
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