Patrick Nally

FIFA’s Legal Crisis Won’t Stay in Football 3 U.S. federal courts are part of the FIFA case. That changes everything. Any global sports body connected to U.S. — including LA28 — is now in the firing line. The governance model built decades ago is no longer fit for purpose .

Great wealth should bring great accountability. The Olympic Movement might want to slow down… before Pac‑Man eats the playing field, the clubhouse and the practice courts.

Montreal 76 showed the Olympic Movement needed urgent reform.The financial collapse,the African boycott exposed the fragility of the old model — seen again with the last‑minute boycott of Moscow 80. Moments that shaped the modernisation that followed, All in my forthcoming book .

JPMorgan now positioning itself for an Olympic sponsorship is interesting. With Deloitte already deeply embedded across technology integration and strategic operations, does this signal yet another blurring of the IOC’s once‑clear category boundaries?

In 1974, the World Snooker Championship landed at Belle Vue —the first time the whole event ran in one controlled venue with multiple tables. The roof leaked, the headline read “Raindrops Are Falling on My Reds”, yet West Nally quietly reshaped how the sport was staged.

Early days of badminton sponsorship at West Nally in the late ’70s. Seeing this again reminds me of two of sport’s true gentlemen — Craig Reedie and Tommie Keller — whose integrity shaped international sport far more than most will ever know. A bittersweet memory today.

FIFA’s 75th. World football was still defining its identity 45 years later, the scale, wealth and reach are unrecognisable. So too the expectations of transparency, governance and global responsibility. A reminder of how important to protect its integrity as it continues to grow

The world has changed. Media, technology and audiences now follow athletes, not institutions. If the Olympic commercial system is to recover, it must shift from protecting symbols to empowering Olympians

TOP was built on clarity and purpose. Renewal today means returning to that clarity—and aligning with reality: the Games’ value lies in the athletes, not the bureaucracy.

After reading the Cortina coverage, it’s hard to ignore: the Olympic Movement is facing its toughest crossroads in decades, with an ageing model, expanding bureaucracy, eroding trust and weakening financial foundations.

Good to see partners praising athletes as the heart of the Games. Harder to square with how little direct support athletes receive and how limited their voice remains.Even Toyota raised transparency concerns.If support is truly athlete‑centred, the funding model should reflect it

We built the Olympic commercial model to save the Games. Not to turn IOC directors into multi‑millionaires. $55–65M to executives. Federations struggling. Athletes ignored. Has the Movement lost its compass?

The reality: Dassler faced urgent financial pressures after his split with André Guelfie. He asked for our support, agreed terms, and accepted funds raised — but was then offered a substantial sum (a bribe) to seize control of a business that was proving an extraordinary success

“Not to be a party pooper, but I need to respond to recent claims about the Dassler fallout. The idea that it was West Nally’s fault is simply wrong.”

The IOC’s TOP programme wasn’t Samaranch’s invention either. The exclusive brand model was set out in the mid‑70s and evolving by Moscow 1980. Another “fact” now being misrepresented.

Let’s be clear: the LA84 sponsorship model wasn’t Ueberroth’s invention. It was designed by the bidding committee with West Nally before he arrived. He executed, not created. One of many “facts” now being misrepresented.

podcasts.apple.com/my/podcas… Nearly two hours of me talking? Brave souls, proceed with caution

From screen time to strategy time. Match Poker teaches decision-making, probability, and resilience—without the gambling. Smart, skill-based, and ready to reshape youth sport and digital wellbeing. Curious? Let’s connect. #MatchPoker #EdTech #YouthEngagement #MindfulSport

With the IOC stepping back from Saudi esports, there’s space to rethink what Olympic-aligned virtual sport could be. IFMP offers a values-driven, skill-based alternative—with educational upside and a compelling financial opportunity for the right partner. Happy to explore ideas

Poker isn’t the problem—criminality is. At IFMP, we promote Match Poker as a game of skill that builds strategy, teamwork, and decision-making. Let’s not let illegal gambling scandals overshadow poker’s true value. #MatchPoker #SkillNotChance