
Marketing @johsoncontrols and Prof. @ieuniversity . @markritson alumnus
Joined February 2016
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That was the plan, but Revolut automatically cancels my account when verifying my Spanish identity. Totally unreal, zero humans. I tried 3 times already, and when asking support I just get an boilerplate answer that they just won't do it. Seriously!!! 🤦♂️
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No puedo explicar con palabras la envidia que siento ahora mismo hacia este tío.
Es el palo más perfecto de la historia. Todos los hombres aspiramos a encontrar algo así en algún momento de nuestras vidas y la mayoría, lamentablemente, moriremos sin conocer esa sensación.
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The book Beginners by @tomvanderbilt starts with this wonderful quote
I love the sentiment that improvement requires an openness to failure
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Social media is no longer social — it is interest media.
While you might still follow friends, most of the content you consume is from complete strangers.
And in some cases, those strangers with strong interest-alignment become friends, resetting your social graph entirely.
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"Why does your marketing fail? Because you aren't doing marketing. It's as simple as that. You're publishing blogs, posting on social, doing ads on Google and Facebook and LinkedIn. Optimizing for SEO. This is not #marketing. It's tactical coms using digital channels."
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Every advertising agency be like, "We grow brands"
They don't. They just resell ad media from networks and package it up in a bow of plausible competence.
Sometimes their clients' brands grow, but most of the time they don't
That's the #advertising industry
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Sound clever in meetings by going "but whats the consumer insight?" whenever anyone says anything.
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The important factors when buying brands and products Feb 2020 vs. June 2022. Posted without comment.
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UK’s young adults spend more time on TikTok than watching TV
📱Young adults spend almost an hour on TikTok every day
📱YouTube & FB remain most popular social video platforms
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Is your brand as recognizable as this?
If not, you need to up your 'distinctive assets' game.
Srsly.
#marketing #advertising
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People don't think how they feel, don't say what they think and don't do what they say.


































