Co-founder of everyday people and @MarketingWeekEd columnist.
The Emirates block 93
Joined December 2009
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New column for Marketing Week sharing findings from our newly published study for DCM.
The research explores the relationship between media Signals and price, and demonstrates how different media channels influence willingness to pay.
marketingweek.com/reality-ch…
“We know that you don’t get real by ditching demographics. You get real by doing demographics right."
Latest column for @MarketingWeekEd
marketingweek.com/reality-ch…
New year, new column for @MarketingWeekEd !
Ian and I argue that Aldi has found success by avoiding the 'flim flam' of unnecessary entry points.
marketingweek.com/reality-ch…
Giving blue sky a go… give me a follow if you’re on there bsky.app/profile/thetenzer.b…
Brands are marketed using individualistic messaging and increasing levels of personalisation. Marketing believes that people's choices are motivated by a need to stand out and signal their unique identity.
Feeling 'special' comes from being the same as others, not different.
Andrew Tenzer retweeted
This month on the #DCMPodcast, DCM's @TomLinay and Michael Tull are joined by Andrew Tenzer @thetenzer, Co-Founder of research consultancy @burstyrbubbleuk, to discuss DCM's latest piece of research - The Cultural Power of Cinema. 🎬🎙
Listen now: bit.ly/3zPw4Bd
An in-depth write up about our brand new research for @DCM_cinema_news. It was great to launch it at their upfronts this morning.
the-media-leader.com/why-bra…
Labour could win by a landslide tomorrow, but our Signal framework puts their signal strength on a par with online casino and betting brands we've tested over the past few months.
Doesn't say much for the state of political parties!
#Elections2024 #marketing #brands
Andrew Tenzer retweeted
Andrew Tenzer @thetenzer, Co-founder of @burstyrbubbleuk introduces our latest research piece.
He explains why #cinema is THE shared medium and how brands can use cinema's cultural power and shared experience to maximise impact.
#DCMUpfronts2024 #MaximiseWithCinema #DCMUpfronts
In my latest column for @MarketingWeekEd, I explain why the marketing industry is complicit in the on-going mental health crisis facing young people.
I argue that brands should focus on bringing people together in the real world.
#marketing #wellbeing
marketingweek.com/andrew-ten…
My latest column for @MarketingWeekEd
From Andrew Tenzer: Marketers need to accept they are no more empathetic than anyone else
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else. marketingweek.com/andrew-ten…
Andrew Tenzer retweeted
"One intriguing possibility is that the marketing worldview itself is making marketers ill".
Our co-founder Ian Murray has written a thought-provoking piece for @TheDrum about why marketing’s wellbeing agenda does more harm than good.
thedrum.com/opinion/2024/02/…
Why seeking easy answers to incredibly complex questions says more about the industry and its view of class, than it does about genuinely championing social mobility and understanding mainstream audiences.
My latest column for @MarketingWeekEd.
marketingweek.com/rich-poor-…
"Marketing is stuck in a neoliberal world of personalisation and the expression of individual identity."
This is from my recent Marketing Week column.
A worrying number of young people feel isolated from others.
Is marketing's obsession with personalisation good for society?
When is a small number a big number?
At @burstyrbubbleuk, we've been doing research on the well-being of young people. Here's the first of a few worrying things I'll be sharing about how young people are under pressure in the UK today.
#wellbeing #GenZ #research
‘Culture’ is not an aggregate of atomised impressions.
It is a system of shared experiences and meanings... It depends on effective communication that helps people understand what is acceptable and valued by other people.'
warc.com/newsandopinion/opin…