Co-founder and CEO of https://xitter.cf/t.co/8EeCindMCN - Healthy dogs, happy homes, empty shelters. @iheartdogscom On track to raise $10m for pet charities by 2028.
Orange County, CA
Joined October 2007
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A huge thank you to Justin Turner @redturn2, The Dodgers, and Little Bigs Shots for featuring my son Dylan showing off his knowledge of Baseball facts.
Justin is a class act, and is just as kind and down to earth when the camera isn't rolling!
Justin Palmer retweeted
We are experiencing one of the largest FB overspend issues I have ever seen.
Working on gathering more information and action now.
But PLEASE CHECK YOUR ACCOUNTS. – at Costa Mesa, CA
Justin Palmer retweeted
“These apps will 5x your Shopify store”
No. They won’t.
You want to 5x?
The recipe is:
Increase traffic.
Create new products.
Deliver better service.
Justin Palmer retweeted
State-a-the Data!
A year to date view of eCommerce metrics across ~200 brands.
Going to take a look at benchmarks for:
60-day LTV
MER/REV
CVR/AOV
FB CPM
FB ROAS
Let's go 👇🏼
Justin Palmer retweeted
It’s shocking how many brands simply forgot how to market to a fellow human being in the last year.
Click here, offer here, sale on this, chase a conversion, follow this exact email flow, text this, blah, blah, blah.
Bring back beautiful, thought provoking marketing, please!
Justin Palmer retweeted
THREAD: The top 0.1% of marketing mental models.
Compressing a 6-year career into the best 8 ideas:
Justin Palmer retweeted
When optimizing your site there's a great mental model around local vs global maximas.
A local maxima is the highest point (or points) you've achieved historically,
whereas the global maxima is the highest point you can achieve at any point in time....
1/ Rather than always reading new books, recently I've focused on re-reading old treasures. Not surprisingly, each time I re-read books, I find I retain the lessons better the 2nd time. I also sometimes find new treasures I didn’t notice before.
2/ Case in point: this second-hand copy of The Essays of Warren Buffet that I paid $4 for. Recently when re-reading, I randomly opened to the title page. There I was stunned to find the signature of the Oracle himself.
New treasures lie in old books indeed.
1/ Got a text from my JP Morgan Chase banker today. He offered me a way to cut in line with an application for the Paycheck Protection Program. I had already told him our businesses didn't need the handout, we were doing just fine post-COVID...
4/ Maybe. But I sleep better knowing my business will live and die on the merits of our actions, not on taking handout money that should have gone to others. Could you go take free food from food bank? Sure. But should you?
Proud of our team at iHeartDogs!
#ThankYou to our amazing supporters, who are true #Heroes, for making this possible – during a time when animal shelters especially need help. #iHeartDogs #GiveBack #Donations #Dogs
Justin Palmer retweeted
A school superintendent said something profound in his address cancelling school for the next 3 weeks. He said: In the end, it will be impossible to know if we overreacted or did too much, but it will be QUITE apparent if we under reacted or did too little.
Hear those words....
Need something to do in quarantine? @nntaleb's "Black Swan" is required reading. Not only did he point out the inevitability of this pandemic (in 2007), but also provides unparalleled framework for dealing with uncertainty. I'm on my 4th read.