We’re calling it. Cost per Transaction (CPTx) is the CPA of web3. And the new growth standard for marketers and growth experts. For the longest time, teams in web3 have been reporting impressions, likes, profile visits, and even wallets connected. That works for surface-level tracking, but it makes it hard for anyone to know what’s actually working, or what to optimize for. We think there should be one baseline rule: If a user didn’t do something valuable onchain, it doesn’t count. Everything else is noise. It’s a clean, verifiable data point that shows three things: One: is the user real, or a farmer? Two: did they add value during the interaction? Three: did this transaction happen because of the campaign or not? Clicks can’t tell you that in web3. But if you track it right, onchain attribution can. That's why CPTx is more than a metric. It’s a payment model. Advertisers decide what a real conversion is worth to them. We handle everything else, from targeting to conversion. No guessing. No hoping. Just performance. Only charging when it works We take on the risk. CPTx is how we cut through the noise. It ties spend to outcomes. And it gives growth teams a standard that actually makes sense in web3. Let’s stop pretending impressions are impact. Let’s measure what matters.