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Joined January 2025
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PSA - Web3 Advertising Course
We realised the course had three weakness.
One - most people just don't want to go through a whole course to learn something
Two - it was too static and could not move with us as we learned new things.
So we made some changes: we turned it into the W3A hub.
The course is still there and free to access and share.
But it's also going to be a live educational hub.
We will do videos, write articles, and host people from web3.
If you think you have something to contribute, we'd love to hear from you.
Use the link in the next tweet.
It's 2022, you just left a conference, your first tweet goes something like this
"Amazing conference. More invigortated than ever.
Everyone's talking about building for the users and making things as seamless as possible."
Challenge accepted!
At first, we had zero interest in writing about Specify.
Then we realised we had some gaps in our comms.
Our test campaign is straightforward, but what came after it wasn’t clear.
People also wanted to know what happens behind the scenes.
This is the last in that series.
Our mission has always been customer satisfaction.
We want you to walk away knowing exactly what you’re getting with us.
And how much time and energy we put in to make sure every penny feels well spent.
Issue next tweet ↓
Takes time to get a full read on a user.
Even nice when you can see it all in one place.
I've been heads-down on our latest upgrade.
It tightens our targeting further than I thought we could push it, and here we are, turning the screws anyway.
Got me thinking about how hard users are to read in web3.
Getting in front of the right ones is tough enough on its own.
And even when you're sure you have, you still owe it a beat before you know for sure.
Decided to put my thoughts on this down for this week's W3A.
Link in the next tweet.
Easy actions for early stage marketing that set you off in the right direction
We spend most of our conversations on mature marketing.
We talk about campaigns already running for established projects, with budgets in place.
This past week, we went the other way and sat down with @DeFiJosi, who’s spent many years doing marketing across web2 and web3.
Whole session was about the part a lot of people mess up, including us. Basically, the marketing you should do before you launch.
Filip is blunt about why you can’t just introspect your way to the answer.
He points to an old rule in marketing: you’re not your customer.
And after a year of being buried in your own product, you’re especially not your customer. Before you share anything with the world, you must have unequivocal answers to two very important questions.
He goes into a lot of detail on the recording and wrote it up in a post on W3A (link in my bio).
We’ve added the full recording there as well, if you’d prefer to watch it.
Great post from Filip. Watch the full recording and read the post on W3A. Link's here 👇
Watch out for this trap. Don't be us.
Pull in your early users with incentives and your data's going to be tainted by what incentives attract.
You'll be getting the wrong feedback from the wrong people.
And then you'll be building for the wrong crowd.
@DeFiJosi lays out what's 10x better here.
And there's more in his post, link below.
Specify retweeted
Anyone who knows me knows I love to talk and I love marketing. @ross_neilson let me do both at the same time, so I guess I found my perfect gig.
The serious part: you cannot fix a product you have not explained clearly, because you never find out whether the product or the pitch is the problem. More on that tomorrow.
Sneak peek for tomorrow's W3A issue.
"If your communication is not proper, you will never know if the problem is in the communication or if the problem is in the product itself." @DeFiJosi
If you haven't signed up, you can for free with the link in my bio.
You can check it out and also sign up here
web3-advertising.com/
If you entered the Minigame, announcement of the winners is out!
🎉 Coin98 x @specify_sh Minigame Winner List is here!
Congratulations to all lucky winners who joined and completed the campaign requirements.
🏆 Winner List: shorturl.at/sOZ30
Rewards will be distributed to eligible winners within 7 working days after the campaign ends.
Thank you everyone for participating. Stay tuned for more campaigns from us!
If you want to play, do it now.
Time runs out at 11:59pm UTC, today!
⏰ Final Countdown: Coin98 x Specify Minigame is ending soon!
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Make sure your entry is completed before:
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Join in and stand a chance to win!
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⏰ 11:59 PM, May 12 (UTC)
Everyone gets different ads. What's yours? 👀
Icymi yesterday, @coin98_wallet is live on our network.
Good stuff for advertisers, publishers, and users.
Discover more relevant opportunities across Web3, without sacrificing your privacy.
Coin98 integrated @specify_sh, bringing smarter onchain discovery powered by wallet-based insights:
⍟ No cookies
⍟ No fingerprinting
⍟ No third-party tracking
→ Update your Coin98 app to the latest version to explore Web3 with a cleaner, more personalized experience✨
Specify is live on @coin98_wallet.
Coin98 users now get smarter onchain discovery.
Advertisers get access to one of Web3's most active wallet audiences.
No cookies, no fingerprinting, verified onchain.
The network is growing. If you want in, talk to us.
The network is growing.
Discover more relevant opportunities across Web3, without sacrificing your privacy.
Coin98 integrated @specify_sh, bringing smarter onchain discovery powered by wallet-based insights:
⍟ No cookies
⍟ No fingerprinting
⍟ No third-party tracking
→ Update your Coin98 app to the latest version to explore Web3 with a cleaner, more personalized experience✨
Specify retweeted
Big shout out @arlery! great sesh on launching.
Our main take away "in today’s DeFi landscape, there’s no big launch that guarantees traction. You win by continuously launching, staying visible and top of mind"
+ kudos to @crecimientoar + @UniswapFND for this class!
Was great to give this session around GTM, framing, and launch lessons.
It's tougher than ever to be building in DeFi, especially if you're an earlier stage builder. So, my talk was rooted in reality and the current landscape.
That said, I was super impressed by the entire cohort. What a fantastic group of builders!
"clicks are a metric that misleads a lot of marketers out there and we should look very cautiously at the metrics we measure..." @10xravi
Clicks are non-starter with us. We see over 75% of converting users don’t click the ad anyway. We track and report them to make sure you have all the data, but they have no impact on your billing.
Catch this full conversation between Ross and Ravi in our performance marketing course, and learn all about the metrics that should be tracked.
Our Web3 Performance Marketing course here:
web3-advertising.com/