Jasper Vanu | Founder's GTM 🦊

2,449 cold emails, written with my YYY framework. 267 replied. 135 of those replies were positive. The first email carries no link and doesn’t ask for a meeting. It gives the reader one easy thing to say yes to. I packaged the framework into a free Claude skill: → hand it a LinkedIn profile or a lead list → it researches the prospect and writes 3 drafts under 80 words → you pick one and hit send → no reply after 4 days, it writes one follow-up that delivers what you promised If your offer is weak it won’t save you. What it fixes is the email that reads like a mail merge. It runs on the Claude subscription you already have. Nothing to buy. email.claudegtmskills.com

Last summer an agency founder asked me to restart their cold email. Their buyers were Shopify brands, some of the most spammed inboxes in B2B. I almost said no. Said yes without high expectations, and the first meeting came 15 days after the first email went out

Cold email reports still lead with open rates. On our last client build we turned open tracking off on day one. The pixel can push you into spam, and a reply tells you way more than an open anyway

Who's the last person who introduced you to a client, and did you ever thank them properly?

Gave Claude my whole LinkedIn data export to see what my network actually looked like. Took an hour. 1,382 founders and CEOs I'd never spoken to, all one intro away from someone I know well

If you're bootstrapped, a slow sales month hits your own bank account, not a board slide. Funnily enough that makes founders way better at following up than a lot of sales teams

'We've got no time for outbound' says the founder who spent Tuesday afternoon comparing 4 CRMs

Paste the last 3 cold emails you sent into Claude and ask which sentence a busy founder would read before hitting delete. Then make that sentence about them

LinkedIn average is about 5 meetings per 1,000 connection requests. So 46 meetings should take around 8,500 requests. I did it with 1,938. Each message had one job and I always knew which one I was on

New AI sales tool every week, all of them 'changing everything'. And the founder actually getting clients right now is probably sending 20 decent emails a week from Gmail and following up

'Hyper-personalised' tools love putting the prospect's city and job title in line one. They already know where they live and what they do. Tell them something about their business they haven't spotted yet

When you're flat out with client work, which bit of selling goes first?

A few years ago I was booked solid, so I stopped doing outbound. Why bother, I had more work than I could handle. Then a few projects wrapped, a couple didn't renew, and the funnel was empty. Rebuilding it from zero with cash running out is a different kind of pressure

Let Claude write the emails, fine. But if you never read the replies yourself, you've handed off the one bit where you find out why people buy

Knock 20% off to close before the end of the month and you've taught that client to wait for the end of the month. Every time

When did you last ring a happy client just to ask why they picked you? Not a survey. An actual call

Your easiest client is the best brief you'll ever get. Drop your whole email thread with them into Claude, ask what made them say yes the first time, and start your next cold email there

Paying for 6 sales tools to send 200 emails a month is a funny way to bootstrap. A spreadsheet, Claude and your own inbox will do till you've got your first 10 clients

Every 'AI writes your outbound' demo shows off the email it wrote. Ask to see the replies it got. That's usually where the demo ends

Which do you put off longer: following up someone who went quiet, or telling someone keen that they're not a fit?

Founders will spend 3 weeks polishing a demo and maybe 3 minutes on the email that's meant to get anyone to watch it. Bit backwards really