A dialled funnel can carry mid creatives 🗣️
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The greatest threat to a man is comfort and coasting.
It'll find you when you think you're worthless and think settling is okay. It will find you when you think you've made it. It will find you when you think you're old enough and deserve to rest.
We aren't here to be comfortable. The challenge is the point, and the greatest discomfort you will ever find is when you try to avoid it.
BUT...The highest level of nirvana you will ever achieve is when you openly embrace it, fight your lower self and become who you SHOULD be.
You can rest when your dead and that's a good thing.
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I see this in our own creative strategists too, when we break down ads.
It comes down to one thing: an obsession with direct response.
When you come from that world, you learn all the fundamentals. The lead, the background story, the unique mechanism, future pacing, loss aversion...
All the copy and psychology to convince someone. And that stuff works when your avatar is cold, unaware, or problem-aware.
The problem is DR people apply this to everything. The techniques feel like superpowers, so we assume if we just stack them on any persona, it works. That's how you end up overwhelming a buyer who was already ready.
What we teach our CS instead is start from the avatar, not the techniques.
When you do your research, Reddit, YouTube, comments, surveys, the Zoom calls we record with customers, build a small persona around that specific concept you trying to build Who is he, what's he saying, what's his awareness level for this exact cocnept, what's he actually looking for, how does he describe his problem. Then you build for that.
That's also why I'm big on sub avatars and dedicated funnels. Each persona gets his own funnel built for where he actually is.
Record day for the new store.
Ran out of stock earlier this week so this is Preorders only.
Bought more inventory and half of its sold before even getting delivered 😭
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So many Discord servers are filled with people asking how to improve Claudes thinking skills or accuracy when writing ads.
"Claude is so stupid, it told me to scale and I ended up with a 0.3 ROAS😭"
Those decisions come from YOUR BRAIN! Use it!
You are CEO, not Claude. It's a tool, not a brain.
Don't be afraid to make your own decisions.
The bar is so low today because people lost the ability to think.
Literally can't fire a brain signal before asking Claude.
I'm still learning this currently, but I try to ban questions completely from any AI until I give it a thought/attempt first.
Same general rule applies for ecom.
I got stuck for months avoiding the things you "shouldn't do" OR "doesn't work" OR "waste of time" OR "[INSERT BELIEF]"
How do you know before testing it?
Test that ad. Test that angle. Test that LP.
Test everything.
Meta GIVES you the answer.
I like to see the problems others face at my level, when reading through Discord. It's not all noise.
A lot of it is relatable, and I've received amazing advice asking for help from their chats.
But so much has turned into reliance recently, it's hard to find some others actually trying.
I'd rather speak to someone doing $10k a month putting in actual effort, than someone doing $50k a month just Claude prompting/Ripping their way through.
One eventually succeeds, and the other falls.
Thanks for reading.
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if I just show you a girl in a bikini on instagram, over time you get comfortable, then a girl shaking ass, then porn on your twitter, and you never agreed to any of it, the feed just walked your tolerance up one notch at a time until the extreme thing felt normal.
that same machine is running on your goals and your taste and your definition of a good life so if you don't control your inputs you're someone's slave, building a life that was pushed upon you by whoever paid to be in your feed that day.
what worked for me was going starvation mode on inputs, then reverse engineering propaganda onto myself in a positive direction. propagate yourself. feed yourself the podcasts, books, etc. that points you in a direction you want to go in
no matter what your being influenced
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🚨 CPA MAXING with natives is the way 🚨
Never seen such a good CTR combined with a low CPA before. It outperforms everything except native video ads in our account 👀
Want all the winning natives ads styles?
Follow, repost, and comment "NATIVE" and i'll send it over 🔥
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I almost quit ecom before I had my breakthrough...
I still remember those sleepless nights.
sitting at my desk at 2am, staring at my laptop, wondering if I'd ever make it.
I'd find a product that I thought was a winner, build the store, make the creatives, launch it... and nothing would happen, zero sales.
I'd sit there looking at the numbers, trying to work out where I messed up, then I'd change something and then try again.
sometimes I'd spend weeks on a product, only to realise I'd been going about it completely wrong.
there were nights where I genuinely thought:
“maybe I'm just not cut out for this.”
but I'd wake up the next morning and keep going, not because I was confident it would work, honestly, I had no idea if it would.
I just knew I didn't want to quit, there was no other option for me but to make it work
and slowly, without really noticing, things started making a lot more sense.
I began to understand what makes a product worth selling, what makes someone stop scrolling, and what actually gets them to buy.
eventually, those nights stopped ending with me wondering what went wrong, but instead they started ending with sales, and then profitable days.
and now 2 years later I can confidently say:
we made it
funny thing is I still think about that version of me sometimes, sitting alone at 2am, wondering if any of this would ever work, or if I am just dreaming.
he had no idea how much was about to change...
if you're in that stage right now wondering if you're just wasting your time.
keep going
you might be closer than you think
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A rule that keeps showing up in our account data: the landing page has to match the awareness stage of the ad, not the product.
The mapping we run:
> Testimonial and product-benefit ads → product page, or a landing page built on that specific angle
> Native ads, AI storytelling, any unaware TOF ad → listicle or advertorial that continues the story before any product appears
> Us-vs-them ads → an actual comparison page
We still always test the PDP as a control, sometimes it surprises us. But when the page matches the creative, the performance difference is not subtle.