Pinned Tweet
Today we are publicly launching Adora and announcing US$7m in funding to help product teams visualize their entire product experience.
Adora helps world-class teams like @canva, @NotionHQ, @Replit, @meetgranola and Chess.com to deeply understand their user-journeys, uncover friction and center their team around a visual source-of-truth.
Today we are opening the doors to everyone 👋
In a world where teams ship faster than ever, it’s near impossible to know what your own product looks like. Different teams building for different users – free vs paid, different experiments, markets and languages.
Adora automatically maps your entire live product and website: every journey, screen, modal and variation in real-time.
Our AI continuously scans your journeys and scans sessions replays to identify usability issues and opportunities to improve your product. Pinging you directly on Slack so you can catch critical issues before they snowball.
Getting set up is easy and there’s no manual event tagging required - everything from your journeys down to every button in your product are automatically captured.
We’re so proud of the product we’ve built over the last 2.5 years, and we’re excited to help you build product experiences your users adore 💜
Those who know me know I have a deeply irrational beef with HubSpot and sales tools in general tbh
I’ve been lucky enough to watch Moe and the Operate team thoughtfully build the sales tool of my dreams over the last year
Very excited to see it out in the world today. Congrats team! 💰
So excited to share the latest version of Operate
We spent 18 months building a high-craft CRM and realized that wasn’t it. In a world of agents, the sales tool of record had to be rethought from the ground up.
· Long running durable agents: one per deal, one watching pipeline, and more. Specialized to your business, product, and competitive market.
· Collaborative with agents, people, and tools: Sales is a team game, and single-player Claude isn’t working.
· AI-native connectors: Bespoke MCP gateway for sales tools everyone uses like Outreach, Gong/Granola, CRMs, etc. Plus the ability to add that one-off tool that every team has.
· Memory as a first class consideration - Structured data is necessary but incomplete. Keep that in a CRM or data warehouse but let the nature of sales context flow freely.
· Traceability - data hygiene is already a problem. Ensure ops can observe agent changes, evals, tool calls, etc.
· Fire UI - Wrap it all up in the nicest GTM tool UI possible
We pivoted 8 weeks ago but spent the last decade preparing for this moment. We deeply believe in this future and we’re just got started.
I've wanted this for ages and it's finally possible now with Jev by @typesafeai
Imagine Mobbin, but it grabs fresh flows for whatever you’re looking for
Browser use has always been to slow to pull this off properly. Jev + browser use are insanely quick now
I had a lot of fun tinkering on this yesterday
After co-inventing ChatGPT, I kept asking myself: why have superhuman chat models not led to AGI?
I’ve spent the last 2 years in stealth building a new way to train models (RLCD), and a new type of frontier AI model that we are releasing today: Jev
• 20-200x faster
• 40-400x cheaper (w/ output tokens free)
• Frontier composable intelligence optimized for decisions
AFAICT the shortest path to AI-based economic revolution
omar ✌️ retweeted
Our 2026 Design in AI Report is now live!
This report is the culmination of thousands of people hours and many late nights to create what we believe is the most comprehensive, well-researched report capturing and synthesizing the state of Design + AI today.
While we used AI in many areas, a report like this still required deep thinking, grit, and humans coming together to do what they do best.
The final report spans nearly 20k words covering the survey results of over 900 people paired with dozens of qualitative interviews.
Over the coming months we will also release 7 beautiful case studies showing how top design teams are working on the ground featuring designers at @AnthropicAI, @framer, @linear, @NotionHQ, @Shopify, @SierraPlatform, and @stripe.
This work is a true labor of love to help guide a design community we hold so dear.
Link in the comments and please let us know what you think. Your feedback helps us shape how we will evolve this work over the coming years...
I couldn’t be more excited to launch Ask Adora today!
I’m sure many of you have asked Claude or ChatGPT questions about your product before and noticed that it rarely gets it right.
That’s because it’s missing the real-world context about your product that’s required to give you meaningful, verifiable insights.
Adora is continuously mapping your live user-journeys on production and our insights agents are identifying real user friction in real-time through session replays.
This unlocks some new superpowers for your product team:
- Ask any question about your product in plain English, in-product and via our MCP
- Get an answer in seconds, backed by real user journeys, screens, analytics and sessions
- Most importantly, every insight links to visual evidence, so you can see exactly which users, which flows, and which moments it came from
Teams are using Ask Adora to learn:
"Where are paid users dropping off in their first week?"
"Which onboarding step has the biggest drop compared to last month?"
"Show me every user who hit an error on signup yesterday"
"When did we ship notifications v2?"
Every answer comes with the sessions and screens behind it, so you're not guessing whether to trust it. You can watch sessions of the actual users it's talking about.
We built Adora to help teams pin point product insights and ship with velocity.
Today we’re supercharging how teams build.
Try it at adora dot ai and let me know what you think! 💜
omar ✌️ retweeted
Prediction:
The next 12-24 months, "UX-pilled" builders will be in massive demand.
Who can create intuitive interfaces, web+mobile+desktop apps that "feel good," natural, fast, and far better than the competition.
THIS will be the difference vs those building "just" with AI.
What if you could actually make tweaks directly on top of your live app?
With Adora, you can see your entire live app in all its variations. I’ve been playing with the idea of using Adora as a launchpad for tweaking your live experience too.
It’s an internal feature for now and the team has been LOVING it. It’s so much easier than spinning up local dev env, terminal, IDE and importantly, then having to find the right spot in the product.
Having a visual design panel on top of the live app lets you explore visually too, instead of trying to describe the change in English.
This is still early and I’d love to hear your thoughts.
Comment below if you want early access!
omar ✌️ retweeted
product design in software has always been a sequence of connected jobs: understanding which problem is worth solving, exploring options visually, getting to something testable fast, iterating, and making decisions with incomplete information. but this whole product development sequence is being reordered. as AI coding agents take on more of what used to require an engineer, the role of designers, design tooling, and where design work happens is being reshaped.
we (@Libbiefrost) spent the last several months talking to design leaders at companies we admire like @bnj, @dbabbs and @moeamaya building + thinking about the tools enabling this shift. what follows is what we found… that is, as of March 20th, 2025. our honest caveat is that the rate at which this is changing makes any map feel provisional the moment we draw it. regardless, read are our takes here: :)
creativeconviction.github.io…
omar ✌️ retweeted
Why is it everyone with an absurdly futuristic AI take is someone who - as best I can tell - doesn’t work on (and often never has) real software that has real users and real requirements?
More so, why do you trust them?
omar ✌️ retweeted
Mobbin but for your product
Today we're launching Adora's Live Product Design Library 🚀
Your product already has thousands of screens, modals, and states, and it's only getting more complex as teams ship faster.
I'm talking to more and more teams designing directly in code with AI, which means code is becoming the only real source of truth.
But the problem is: no one actually has a clear view of that current-state.
We built Adora's Product Design Library to solve this.
Adora connects to your live production environment and captures every screen and modal in your product across every language, device, and user cohort. Creating a live, always updated design library for you and your team.
Every change to your product is automatically captured for you, so you can filter back over weeks or months to see your product evolve.
Collate your screens into meaningful collections to see all relevant screens in one place. By product area, user journey, or feature set. However your team thinks about your product, that's how you find your screens.
See your actual live product experience, not the one you designed months ago, and save countless hours of documenting with Adora.
Today we're launching Adora's Live Product Design Library 🚀
Your product already has thousands of screens, modals, and states, and it's only getting more complex as teams ship faster.
I'm talking to more and more teams designing directly in code with AI, which means code is becoming the only real source of truth.
But the problem is: no one actually has a clear view of that current-state.
We built Adora's Product Design Library to solve this.
Adora connects to your live production environment and captures every screen and modal in your product across every language, device, and user cohort. Creating a live, always updated design library for you and your team.
Every change to your product is automatically captured for you, so you can filter back over weeks or months to see your product evolve.
Collate your screens into meaningful collections to see all relevant screens in one place. By product area, user journey, or feature set. However your team thinks about your product, that's how you find your screens.
See your actual live product experience, not the one you designed months ago, and save countless hours of documenting with Adora.
omar ✌️ retweeted
I give it 12 months for folks to realize that they e simply forgotten about what makes a product good. When you move so fast that everything is a blur, you don’t realize that you’re driving in the wrong direction.
omar ✌️ retweeted
I think we have lost some sense of judgment and moderation when it comes to product building currently.
The moment you turn something into a universally celebrated metric, whether that is token burn, prototype count, or percentage of agent-written code, you start losing sight of what actually matters.
I have felt the same way for a long time about overusing data and A/B testing to build products. The moment you reduce product quality or productivity to a metric, you stop shipping value and start shipping numbers.
A lot of what people are doing with AI makes directional sense. The missing piece is counterbalance:
1. AI should help engineers build better products. Leaderboards and adoption metrics can be useful as directional signals. They do not tell you what is being built, whether it is good, or whether it should exist at all.
2. Users do not care what percentage of your code was written by agents. They care about the outcome. Faster output is useful. Like usually, faster doesn't seem to add to quality, clarity, or stability of products. Power to build should not become an excuse to lower quality bars.
3. LLM-generated prototypes can feel like late-night whiteboarding sessions. They look exciting in the moment and feel productive very quickly. Then a few days later you realize the idea was shallow, distracting, or simply wrong. The same trap shows up in jumping straight to code and solutions more broadly. You may just be building the wrong thing more efficiently. Prototyping has its place. So do clear thinking, good design, and a real understanding of the user’s problem. In terms of activities or momentum, the main quest and the side quest can both feel productive but only one actually moves the mission forward.
4. Adding more to products is still dangerous as ever even if time or effort to add it has gone down. Every addition creates complexity, maintenance cost, and user confusion. New features should be pushed back unless they clearly show it should exist and how it improves the product.
5. Not everything needs to be an agent shaped. A simple scheduled task does not need a full LLM sandbox. Making something agentic because it feels current or impressive does not make it right-sized, correct, or effective.
The core ideas are:
- even if you can, maybe you should not.
- more power we have to build should not reduce our need to think, it should increase it.
you don't often see these sorts of things in b2b products and i am so here for it
can't wait to unlock my rare pokemon 🌀
omar ✌️ retweeted
Sometimes I like to open apple.com and then microsoft.com
With all the things I don’t like about Apple, I am happy there is a place that never fails to impress me in terms of web design and execution.
apple.com/macbook-neo/ is just a beautiful landing
