Cofounder, Obvious State. We publish illustrated, keepsake pocket editions of the classics. || Creative Director. 5x Author. Probably baking or stacking sats.

Joined October 2008
Nichole Robertson retweeted
In this week’s @NewYorker, I profile James Daunt—founder of Daunt Books, now transformative chief executive of both Barnes & Noble and Waterstones—and look closely at both the art of the ideal bookstore and the future of reading. newyorker.com/magazine/2026/…
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Alright, @JoeCarlasare let's do this...
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We are seeing these trends in our publishing company. And our customers are younger than 5 years ago.
Good news in the book industry: -Sales of print books have increased nearly 25% from a decade ago -Number of independent bookstores in the US has increased 75% since 2020 -Global book market is expected to grow 5% annually for the next several years newyorker.com/magazine/2026/…
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Nichole Robertson retweeted
Some believe that we need work for purpose and dignity, while others see freedom from work as utopic. New paper: What does the *empirical evidence* tell us about work and wellbeing? And what does that imply for AI futures?
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"Besides the Autumn poets sing, A few prosaic days A little this side of the snow And that side of the Haze -" Thoughtful read, Bret!
My latest post is up on the other place—it has Dickinson! Link below. ⬇️
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Nichole Robertson retweeted
Brothers Karamazov was Einstein’s favorite novel, a verdict he shared with Freud, Hillary Clinton, and Murakami. Dostoyevsky was Pope Francis’s favorite author. Indeed, he approvingly quoted Elder Zosima; perhaps an interesting case of art molding life. At the risk of betraying my relative shallowness and inferiority, I confess that I did not love it. Written in the shadow of the death of Dostoyevsky’s son (also Alyosha), and, more broadly, after a life of repeated tragedy, Karamazov attempts most of all to address the problem of evil in Christianity. Ivan presents a trenchant argument, asking how the suffering of children may possibly be explained given the existence of a supposedly benevolent God (Dostoyevsky collected real court cases for Ivan), culminating in Ivan’s famous return of the ticket. The book gives some sense for how dislocating the nineteenth century must have been. The ascendant authority of science, the spread of materialist philosophy, the doctrine of evolution, the aftermath of the French revolution and its supposedly enlightened empiricism: in Karamazov, we get the feeling that finding some kind of consilience wasn’t just an abstract philosophical challenge, but a source of intense spiritual torment. If inherited tradition is no longer an adequate basis for faith, why would we rationally cleave to an apparently irrational theology? All of this was in the air: it was only two years later that Nietzsche declared God to be dead. Perhaps demonstrating the utility of the novel as a medium, Dostoyevsky does not even attempt to solve the problem, but merely to illustrate a response, showing how individuals (Alyosha, Elder Zosima) may in the face of the inherent injustice present in the world nonetheless pursue lives of benevolence and charity: theodicy-by-example. In so doing, Dostoyevsky tacitly concedes that none of the teetering justifications expounded over the centuries can actually survive critical pressure and be defended through pure logic. Ultimately, though, I don’t find myself being fully compelled by Dostoyevsky’s characterization of the problem or his proposed solution. As another sprawling confrontation with and attempt to reconcile the problem of evil, Grossman’s Life and Fate is maybe a useful counterpoint. Unlike Karamazov, Life and Fate shows actual people confronting great wickedness. Ikonnikov, a small but important figure, is ordered to help in the construction of a gas chamber. He refuses, with full awareness of the consequences that will ensue. The Karamazovs, by contrast, live middle class lives unvisited by greater events. Ivan has money, education, and leisure; his torment is the invention of his own mind and thus a kind of self-indulgence. Even Alyosha, the novel’s most sympathetic character, is never tested. His crisis is spiritual: there is a slightly comic kerfuffle about Zosima’s noisome corpse, which challenges his faith, but no circumstance requires him to stake his life or even his comfort. Thus, a fundamental issue with Karamazov is that the problems of the book are on some level fake: they’re the self-inflicted derangements of febrile and dysregulated men. How much can or should we learn from the insane? To be charitable to Dostoyevsky, we might say that he understood the spiritual dislocation of the era that later gives rise to the larger evils of totalitarianism in the twentieth, even prefiguring them in the Grand Inquisitor. (Dostoyevsky explored this theme in greater detail a few years earlier in Demons.) Camus in 1959: “The real nineteenth century prophet was Dostoevsky, not Karl Marx.” In this interpretation, the problems in Karamazov set the stage for those in Life and Fate. Maybe. At least as a work of art, I’m not sure that this anticipation is enough to make the book stand on its own. In Karamazov, one continually wonders why the brothers don’t just pull it together. Dostoyevsky seems to transpose his own inner depths and spiritual torment onto his characters, but most people are not tortured writers, and it does not feel that the unhingedness of the characters is ever fully earned. In attempting to address evil, Grossman’s conclusion is ostensibly similar to Dostoyevsky’s: the only resolution lies in senseless kindness. For Dostoyevsky, this message is embodied in Alyosha, who represents a kind of fervent innocence. For me, however, it’s not clear that Alyosha ever fathoms the realities and extremities of evil, and hence he’s not fully persuasive: does he even reckon with the misdeeds of his brothers? Grossman is willing to engage head on. Far beyond gruesome newspaper anecdotes or neurotic and volatile siblings, Ikonnikov directly experiences the Holodomor in Ukraine and then the murders of the Jews. He has no patience for the kind of revolutionary ideas that animated Ivan’s contemporaries: “whenever we see [the dawn of an eternal good], the blood of old people and children is always shed.” Alyosha believes in the Church and is willing to set aside its failures to address suffering. The book closes on his declaration that all shall rise again. That is, Alyosha does not accept the tragedy of Ilyusha, an innocent boy’s death, but rather seeks to deny and escape it. “We shall see each other and shall tell each other with joy and gladness all that has happened.” Life and Fate flatly rejects providential resolution. The heavens may be empty, and there is no greater meaning in evil. We can simply choose (freedom the other great theme of Life and Fate) to pursue acts of charity, generosity, and comfort: “Yes, as well as this terrible Good with a capital ‘G’, there is everyday human kindness. The kindness of an old woman carrying a piece of bread to a prisoner, the kindness of a soldier allowing a wounded enemy to drink from his water-flask, the kindness of youth towards age, the kindness of a peasant hiding an old Jew in his loft. The kindness of a prison guard who risks his own liberty to pass on letters written by a prisoner not to his ideological comrades, but to his wife and mother.” These acts don’t ennoble the suffering but are instead justified on their own terms. Such altruism cannot become a catechism, as clearly lies in Alyosha’s destiny (and Karamazov was planned before Dostoyevsky's death as the first of two works); instead, our kindness must be senseless. And we should presume no salvation in adherence: Alyosha imagines a kind of sacred tutelage, but Ikonnikov is unceremoniously shot. Karamazov doesn’t show true evil, and Dostoyevsky’s solution, such as it is, involves a kind of denial, or at least evasion through metaphysics. Grossman saw it directly, and instead argues, humanistically, that we should be kind just because. — If Dostoyevsky came to his works by trying to understand and depict Russian society, they in turn became tapestries for others to understand national souls. In the aftermath of WWI, Russia was the great power defined in opposition to the West. As Germany tried to rediscover its own soul in the wreckage of defeat, it looked east to Russia, and frequently to Dostoyevsky himself. Carl Jung thought that the German people had a kind of Karamazovian quality. In particular, he believed that Christianity had disciplined them without fully transforming the impulses beneath their ostensibly civilized conduct: the “Germanic barbarian” was divided into upper and lower halves. Religion had domesticated the former while leaving the latter untamed. Waning faith consequently threatened to release forces that its authority had long restrained: “As the Christian view of the world loses its authority, the more menacingly will the ‘blond beast’ be heard prowling about in its underground prison, ready at any moment to burst out with devastating consequences. When this happens in the individual it brings about a psychological revolution, but it can also take a social form.” Dostoyevsky was reputedly invoked on a weekly basis at Max Weber’s Sunday gatherings. At the beginning of Reflections of a Nonpolitical Man, Thomas Mann’s later-repudiated 1918 nationalist polemic, he quotes approvingly Dostoyevsky’s characterization of Germany as the “protesting Western empire”, never quite adopting or feeling at home with the inheritance of Rome. In the same year, Spengler wrote Decline of the West, and explicitly perceived in Russia a youthful vigor, primitiveness, and irrationality that contrasted with the senile high culture of the German and Western worlds. In Magic Mountain, Mann later used Clavdia Chauchat to personify the seductive dangers of Eastern (i.e. Russian) illogic. Hermann Hesse declared that, for all their differences, Fyodor, Dmitri, Ivan, and Alyosha are actually all of one type; the Russian man. In them, he perceived that “the ideal of the Karamazov, primeval, Asiatic, and occult, is already beginning to consume the European soul”, which was leading to the downfall of Europe. In Hesse’s conception, the Russian man rejects inherited ethics and morals, and even beneficent Alyosha represents an “amoral impartiality.” Man is, Hesse says, halfway between animals and higher consciousness; the former restrained through the process of civilization and domestication. The Karamazovs represent the fraying of the ties. Hesse proceeds, ominously, to notice that the Germans in particular are more vulnerable than any European people to the temptations of “all those evils which one may regard in different ways, but which collectively signify the Karamazov.” While he was prescient in anticipating some of what would follow, he was in the end too sanguine in his hope that the spiritual dislocation could remain limited to that. “It is possible that the whole Downfall of Europe will play itself out only inwardly, only in the souls of a generation, only in changing the meaning of worn-out symbols, in the dis-valuation of spiritual values.” Alas! In general, it is interesting to trace the mutual obsession between Russia and Germany: how preoccupied each was with the respective supposedly corrupting influences; how urgent the question of the national soul was felt to be. Many of the analyses seem a bit contradictory—Hesse actually inverts Dostoyevsky, for whom “everything is permitted” nihilism is a Western import for which Russian Orthodoxy is the cure—but there’s a striking intensity in the attempts to apprehend. Most of all, I’m struck by how anachronistic it all feels today: a country’s writers investigating the national soul and the nation’s fate through the lens of foreign literature. Which novels or works of art do we use to understand our contemporary issues? Should we be using such works? Do they inform or do they mislead? Today, the US worries a lot about China, but this mostly manifests at the level of trade balances, AI policy, and military prowess. We don’t seem to worry much about the spiritual force of Chinese ideals, and for all of the policy fractiousness, China continues to import and absorb American culture with enthusiasm that is mostly undimmed. There is a genre of jeremiad and cultural analysis in the US that rhymes a little with early twentieth century German criticism, but it today tends to be much more clinical, hinging around PISA scores, smartphones, lower fertility, and not around higher aspirations and ideals as such. So, to what extent should there be analyses of the national soul? And to what extent should they connect with major novels and works of art?
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Nichole Robertson retweeted
I still can't wrap my head around what some people were able to do with marble.
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Nichole Robertson retweeted
i would kill for an AI-era version of Silicon Valley
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Nichole Robertson retweeted
when you have to sneak around to the back of the house to avoid disturbing the skittish feral kitties napping at your front door
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Nichole Robertson retweeted
terrible time to have a history degree & pattern recognition skills
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Meta hell articulated pristinely.
Meta ads in 2015: 1. Take a photo of product with iPhone. Open Power Editor, launch ad in under 2 mins. 2. Refresh PE and see 1:1 conversions in under an hour, scale within 3-4 hrs. 3. Spend the rest of the day coming up with fun ideas for new offers, new landing page ideas, new product ideas, new copy ideas. Meta ads in 2026: 1. Hire creative strategist -> Who hire creative agencies / editors -> who build batches of creative. 2. Open ads manager, go through 25-30 prompts of things you have really no clue about, but Meta is insistent it'll lower your CPA by 7.9% based on a study from 2 advertisers in 2022. Click publish after 1 hr of building out 10 new concepts. 3. You're then hit with an error publish with messages like: "you have no shops select," or "you don't have page permissions," or "this creative has expired, please try a new one" you finally are able to hit publish. 4. Finally, you can go on with your day. But wait, client sees that they are getting discounts on the ads you just launched coming in. You open up ads manager and go to ad level to go through multiple areas to figure out why. 5. Ah, Meta has randomly turned the promotions automatically on. No worries, you pause it. On with your day. 6. Someone who knows someone at the company for whose ads you just launched flags to friend that the ads are appearing with a dubstep version of a Beethoven song and seem out of touch for the brand. You're then texted to go pause the music. 7. Open ads manager, navigate to ad level, pause music. You're then hit with a prompt from Meta: "WHY ARE YOU TURNING THIS OFF?!" You hastily respond, "BECAUSE IT SUCKS!" 8. Visibly irritated now over Meta you finally settle in to do the other part of your job, analysis! 9. But wait, there appears to be an outage! Everyone texting, "Is Shopify down?," "Is it Cloudflare?," "Is it AWS?," "No! It's Meta!" Ok, well now you're in fight of flight. Should we wait? Should we pause? Let's wait, yeah let's wait. This is just a minor blip. 10. Meanwhile you're not left refreshing things every 5 min instead of doing analysis and research. Finally, it is night time and you can relax (not)! On this particular day you managed to launch 10 ad sets and do nothing else. Feeling defeated because what once took 2-5 min to do now feels daunting. It feels like you now spend the majority of your day in defense mode. Not because the work has changed or the people, but the process for doing it all has. And that's why you're feeling burnt out media buying friends and creative friends.
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A Seneca truth bomb.
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Nichole Robertson retweeted
The world needs more artists and fewer analysts. More great storytellers and fewer men with charts. There’s no shortage of people explaining why something worked after the fact. We need more people willing to make the thing, risk having taste, and give others a new way to see.
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These are beautiful and printing in the US is not an easy task. Congrats on this remarkable collection!
All of our original Chapter House titles are printed right here in the United States. 🇺🇸 Which ones did you pre-order today?
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Nichole Robertson retweeted
Well, at least we proactively refilled the strategic petroleum reserve before all this. Oh, wait.
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Nichole Robertson retweeted
Between social media destroying our attention spans, AI companies trying to hook us on their slop, and the endless political insanity, one of the most radical things you can do right now is find a quiet corner and read a book.
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Nichole Robertson retweeted
Replying to @obviousstate
I could not agree more. We are building humans with shorter context windows while we expand context windows for AI. It truly is handing the baton of day dreaming to the machines.
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Nichole Robertson retweeted
The Case for Childhood Boredom. A strange thing has quietly disappeared from childhood. Boredom. For most of human history, boredom was unavoidable. Childhood unfolded in long, uneven stretches of time that nobody bothered to organize. Summer afternoons drifted by without a schedule, car rides lasted hours with nothing but the passing landscape, and children spent entire days outside with only a loose instruction to be home before dinner. And something curious tended to happen in those empty spaces. Children invented things. A stick became a sword, and then a fishing rod, and then, without warning, a wand capable of defeating imaginary monsters. A patch of grass became a battlefield. A cardboard box became a spaceship. Entire worlds emerged out of nothing more than idle time and a restless mind. Neuroscientists now understand that the brain behaves differently in those moments. When external stimulation fades, a network deep in the brain called the default mode network begins to activate. It is the circuitry associated with imagination, memory integration, and abstract thinking. When the mind has nowhere specific to go, it begins to wander, and while it wanders it starts connecting dots that rarely meet during structured activity. Creativity often lives in that wandering. Modern childhood, however, has undergone a quiet redesign. Empty time has been steadily replaced with organized activity. Sports leagues, tutoring sessions, music lessons, enrichment programs. Even the small gaps between activities tend to be filled with screens engineered with extraordinary precision to eliminate boredom the moment it begins to appear. Parents worry when boredom surfaces. A child announcing “there’s nothing to do” can feel like a problem waiting to be solved, a signal that the environment lacks sufficient stimulation. But boredom is simply the brain beginning a different mode of operation. The mind starts generating its own stimulation instead of consuming someone else’s. Look closely at the childhoods of unusually creative people and a pattern emerges. Steve Jobs spent long stretches wandering the neighborhoods of Silicon Valley, exploring electronics shops and experimenting in garages. Albert Einstein famously described hours of quiet daydreaming as a child, staring out windows and imagining physical problems in his head. J.K. Rowling began inventing elaborate stories long before she had any audience for them. Each of them had something that has become surprisingly rare. Psychological whitespace. Modern childhood often resembles a corporate calendar. Every hour accounted for. Every activity supervised. Every quiet moment quickly filled by a glowing rectangle designed by teams of behavioral scientists whose job is to make sure attention never drifts into silence. And yet many of the qualities parents hope their children will develop—creativity, resilience, independence—tend to emerge from precisely the conditions we have learned to eliminate. Unstructured time confronts a child with a deceptively simple problem. What should I do next? That question trains the brain in powerful ways. It forces the mind to generate ideas, to tolerate the mild discomfort of inactivity, and eventually to invent something interesting enough to fill the gap. Children who rarely encounter boredom often struggle to resolve it on their own. They wait. They look outward for stimulation rather than inward for possibility. Childhood boredom, in that sense, becomes a kind of workshop. It is the place where imagination practices building things from nothing, where the mind experiments freely without instruction, and where curiosity slowly learns how to entertain itself. Left alone long enough, the mind begins to wander. And wandering minds have a peculiar habit of discovering entirely new worlds.
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