Ex- Head Growth & Marketing @emergentlabs | Prev- Built & Sold @buildbystl ❤ @shree_niti

Bangalore
Joined August 2009
Prashant Sharma retweeted
IIT Madras founders are winning! love this new tradition of celebrating IPOs with billboards spotted this outside the @AccelIndia office in Koramangala there’s something refreshing about seeing startup success stories celebrated on the streets, and not just on LinkedIn Congrats @zetwerk on your IPO today
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Prashant Sharma retweeted
Our $10M Series A announcement video got 1.5M+ views on social media. Agencies quote $50k - $100k for a video like this. We made ours at a fraction of that, in-house with just 2 people using our own product. In fact, after our launch went viral, some high-profile production studios started criticizing our video on X just to justify their own existence. That alone says a lot about how quickly the industry is changing You no longer need a massive production budget to create world-class content. What you do need is exceptional creative talent, ambitious ideas, and tools that allow small teams to execute at a much larger scale. Every company will want to become a media company in 2027. And the ability to consistently create great content yourself will become a massive competitive advantage.
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Prashant Sharma retweeted
🚨 growth = f*ck around and find out. if you are a founder or growth team member who is trying to crack organic distribution - this sunday, we’re bringing together @aadharrr, founder at Kulfi; @sarvagya_kul, founder at Backdoor; @primal_brainer, growth at Matiks they’ve cracked millions of organic views and turned attention into actual users. i will too share my learnings! registration link in comments -
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Prashant Sharma retweeted
a critical vulnerability was just discovered in PHP. the language that runs 80% of the internet severity score: 9.2 out of 10. that’s about as bad as it gets what can an attacker do with this? take full admin control of a server. steal entire databases. passwords, credit cards, payment histories. plant malware and use the server to attack other systems but here’s the terrifying part that most people missed the moment the patch drops tonight attackers are expected to use AI to reverse engineer what was fixed within 15 minutes 15 minutes. that’s the window between the fix going live and automated attacks launching worldwide every online store, booking site, and corporate system running PHP that doesn’t update in those 15 minutes becomes a target this isn’t just a developer problem. if you’ve ever signed up to a website, entered your card details, or created an account online your data is sitting on servers that might be vulnerable right now and someone just publicly dropped the working exploit on twitter before the patch was even ready. gave every attacker on earth a head start engineers worldwide are pulling all-nighters tonight to patch their systems before the attacks begin change your passwords on any service that matters to you. enable 2FA everywhere. and watch out for fake “maintenance” or “password reset” emails over the next few days the internet is about to have a very long night
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Prashant Sharma retweeted
Every Indian needs to know about this because it is a massive deal for how we trust anything on the internet. Let me explain. When you open your bank's website, there's a small padlock next to the web address. That padlock means two things. First, that you're talking to your real bank. And second that nobody can read what you type, like your password. So how does your browser know the website is real? It checks the website's certificate. Think of it like an ID card for a website. Your Aadhaar is trusted because the government issued it. A website's ID card is trusted because a certificate authority issued it. A certificate authority, or CA, is a company that browsers like Chrome, Firefox and Safari already trust. If a CA says "yes, this really is this bank's website," your browser believes it and shows the padlock. eMudhra is an Indian CA. It's a big one, with more than 60 million certificates issued over the years. So how does a CA sign these ID cards? Every CA has a secret number called a private key. It uses that number to put a stamp on each certificate. Your browser checks the stamp to confirm it really came from that CA. The whole system only works if that number is impossible to guess. For the type of key in this story, it's supposed to be around 116 digits long. Every computer on Earth working together for billions of years wouldn't be able to guess a number like that, just because of the sheer combinations that exist. But here's what happened. On October 17, Mozilla got a report that the private keys behind eight eMudhra certificates had been compromised. The report came through a person called Wayne on Google's Chrome team. The keys weren't 116 digits long. All eight keys were smaller than 256. Security researcher Scott Helme found that one of them was just the number 4. Others were 66, 155, 156, 230 and 237. So anyone could break them by trying 256 numbers. A basic laptop does that in less than a second. Mozilla didn't need to know how Wayne did it. Its own team recovered the keys within two hours. Since then, several other people have found them on their own too. To understand the gravity of the problem, a bad actor could make fake ID cards for any website they want. Your bank, your email, a government portal. Browsers that trusted eMudhra would have checked the fake stamp and shown the padlock like everything was fine. If someone could get between you and the internet, say on public Wi-Fi, they could show you a fake site with a real-looking padlock and read or change what you send. eMudhra says a script used during its key creation process back in April 2025 had a flaw. It made a second, much weaker set of keys, and those were used by mistake to create the certificates. That means these weak keys were there for about a year and a half before anyone caught it. eMudhra says the person who found it may have used AI-assisted techniques. The good news is that the response was fast. Mozilla received the report at 8:06 pm UTC on October 17 and had pushed a block to Firefox users by 10:59 pm. Google, Apple and Microsoft have also blocked these certificates for their users. eMudhra revoked all eight the next morning and stopped issuing new certificates from the affected root. Mozilla is now removing that root certificate from Firefox's trusted list altogether. But there's still a lot of clean-up to do. Browsers are mostly covered. But plenty of apps, servers and backend systems don't check these block lists. They need software updates to stop trusting the bad certificates, and some of those updates are still pending. Real websites that used eMudhra are also affected. Yash Kadakia, founder of Security Brigade, estimates around 30,000 legitimate certificates will need to be moved over. A lot of those are likely Indian businesses and services. See, we're moving our whole lives online, UPI, banking, tax filing, DigiLocker, government services. All of it rests on this invisible layer of trust. So, when an Indian company that's trusted by every major browser makes a mistake this basic, it hurts how the world sees Indian digital infrastructure. This has happened before, and it went very badly. In 2011, a Dutch CA called DigiNotar was hacked, and fake Google certificates were used to spy on people in Iran. Browsers stopped trusting it completely, and the company shut down soon after. For now, here's what you can do. Keep your browser and apps updated on your phone and laptop. Be careful on public Wi-Fi. Type your bank's website address yourself instead of clicking links. eMudhra still owes India a clear, public explanation of how a key that protects millions of people ended up being the number 4.
International Cyber Digest
@IntCyberDigestOct 20
‼️ BREAKING: The private keys of 8 certificates from Indian certificate authority eMudhra were compromised, Mozilla says. Firefox blocked them within 3 hours. Each key should be a 116-digit number, but one was just 4. Anyone can guess them and forge HTTPS certs for any website.
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Prashant Sharma retweeted
Everyone had used ChatGPT’s new UI answers, but this guy actually built his own and open sourced it. OpenUI 1.0 is MIT licensed. They even rebuilt ChatGPT’s Intelligent UI on top of it as a repo you can fork, and it runs on local models through Ollama. If you build with Codex or Claude Code, one command teaches your agent how to use it: npx @openuidev/cli@latest setup-agent Their benchmark also has it at 67% fewer tokens than the JSON way, so it’s lighter on limits too. Nice one from OpenUI here. Opensource must win
For 30 years, technology has moved in one direction: turning information into intuitive interfaces Somehow, the smartest software we’ve ever built took us back to a textbox We’ve spent the last 2 years at @openuidev trying to fix that. 6 months ago we open-sourced it: 10K+ GitHub stars, 6M+ downloads ChatGPT shipped Intelligent UI and showed everyone what it looks like Today we’re releasing OpenUI 1.0 bringing it to every other agent
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Prashant Sharma retweeted
guys you wont believe what we did ᵔᴥᵔ
For 30 years, technology has moved in one direction: turning information into intuitive interfaces Somehow, the smartest software we’ve ever built took us back to a textbox We’ve spent the last 2 years at @openuidev trying to fix that. 6 months ago we open-sourced it: 10K+ GitHub stars, 6M+ downloads ChatGPT shipped Intelligent UI and showed everyone what it looks like Today we’re releasing OpenUI 1.0 bringing it to every other agent
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Prashant Sharma retweeted
Text overload is an unspoken problem in AI today. OpenUI turns your AI applications into richer apps with generative UI. Try the new launch of OpenUI. They are open source and experiencing crazy growth
For 30 years, technology has moved in one direction: turning information into intuitive interfaces Somehow, the smartest software we’ve ever built took us back to a textbox We’ve spent the last 2 years at @openuidev trying to fix that. 6 months ago we open-sourced it: 10K+ GitHub stars, 6M+ downloads ChatGPT shipped Intelligent UI and showed everyone what it looks like Today we’re releasing OpenUI 1.0 bringing it to every other agent
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Prashant Sharma retweeted
When OpenAI released intelligent UI the first thing came into my mind was @openuidev . @openuidev has been betting on intelligent UI from a long time. Congrats on the 1.0 release🥳🎉
For 30 years, technology has moved in one direction: turning information into intuitive interfaces Somehow, the smartest software we’ve ever built took us back to a textbox We’ve spent the last 2 years at @openuidev trying to fix that. 6 months ago we open-sourced it: 10K+ GitHub stars, 6M+ downloads ChatGPT shipped Intelligent UI and showed everyone what it looks like Today we’re releasing OpenUI 1.0 bringing it to every other agent
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Prashant Sharma retweeted
For 30 years, technology has moved in one direction: turning information into intuitive interfaces Somehow, the smartest software we’ve ever built took us back to a textbox We’ve spent the last 2 years at @openuidev trying to fix that. 6 months ago we open-sourced it: 10K+ GitHub stars, 6M+ downloads ChatGPT shipped Intelligent UI and showed everyone what it looks like Today we’re releasing OpenUI 1.0 bringing it to every other agent
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Prashant Sharma retweeted
We’ve raised a $10M Series A to automate video creation for every company. 1,000+ organizations like Atlassian, GitLab, Samsara, Legrand, and Zendesk use @clueso to automate their videos for marketing, customer education, and employee training. The struggle of video creation in companies is so real, that Netflix made a documentary about it
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Prashant Sharma retweeted
ChatGPT launched their version of Generative UI yesterday. We took it apart tldr; the agent never write raw code. It emits DIL (a new language), the server compiles and streams it, the client renders it using a component set so that it feels native
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Prashant Sharma retweeted
hey X fam, i am back ❤️ this time it's a little different - took the challenge of not typing for an entire day 🥹 but still managed to close all the loops that minimi created for me! thank you @WisprFlow - you have a power user in me!
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Prashant Sharma retweeted
Chandra R. Srikanth
@chandrarsrikantOct 1
Lovely gesture @AccelIndia
just saw this outside @AccelIndia's office and thought it was so cool congratulations to the moneyview team on the IPO - love seeing celebrations like this :D
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Prashant Sharma retweeted
Disney would've loved this in 1995. Today we're launching @mixie3D. (And yes, we made this entire film in it.) Making 3D has always meant one person doing a dozen jobs. Now a team of AI agents does them at once. Tell Mixar what you want. Agents model, texture and light the scene at the same time, and you can step in and change anything.
🤖 Made with AI
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Prashant Sharma retweeted
Pretty cool moment for us at Owled. We helped launch Apple Pay in India, taking this video end-to-end, from planning and strategy to production and final execution. A lot went into getting this one right, and the team absolutely killed it. Big kudos to everyone at Owled who made this launch happen!
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Prashant Sharma retweeted
need 2 Insta/X creators who are available to come to our villa at 7pm today? a few friends of ours are building a tool who would love your feedback. DM me please :)
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Prashant Sharma retweeted
Muse, your personal agent, now has voice and real-time video. You can have long conversations and Muse will work in the background and get things done for you as you're talking. We're also bringing Muse to glasses so you can talk hands-free throughout the day.
🤖 Made with AI
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Prashant Sharma retweeted
Ask your marketer, your AE and your CSM what your company does. You'll likely get three different companies. Today, that changes. We launched ThunderCat 🐈‍⬛ @sdntsng
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Prashant Sharma retweeted
this was such a good listen! my fav parts from the video: ambition & career - "if the ambition does not feel delusional, you probably won't make it." - on picking founders to join - "in the world of startups, you have one job - either build a rocket ship or join a rocket ship." the core doctrine - "exponential growth does not come from activation. it comes from winning and winning so big that you become a case study." ^ everyone activates every channel; winners dominate one. emergent's was influencer marketing, run like a performance channel and scaled 5 to 300 creators/week. - channel ranking by stage: $0-50m arr = influencer > moment marketing > pr > performance. past ~$50m, performance overtakes. on content - "content is king, and in content, narrative is god." - "if every single creator is just blowing a trumpet of your product, nobody cares." ^ briefs = strong narrative + creative freedom in the creator's own voice. brands that over-script kill campaigns. on distribution as strategy - "there's a first-mover advantage even in distribution channels." - "every company in today's date needs to become a media company." - "if you're not visible, you're considered dead." - when 10 similar apps exist, distribution decides. on execution - "you cannot hustle your way to performance marketing." ^ hustle proves a channel works, then you hand it to real experts with their own teams. - "the moment you try to automate every single part of this, you will spend $200,000, you will not get any result, and you'll be like, influencer marketing does not work for us." ^ the influencer machine stays human: live screen-shares to verify demographics, because fake screenshots and fake screen-recordings exist. - "who is owning the fact that you need to win on influencer marketing? a platform cannot own that." - the scale math: 200 creators live/week requires 500-1,000 in conversation, which requires 2,000-3,000 outreaches. pricing off 7-day median views; us micro-creator cpms went from $10-12 to a $20-25 floor. never accept the first rate - except celebrities, who don't negotiate. moment marketing - each milestone gets a 48-72h, 360-degree blitz: founder's socials trigger it, whole company engages in the first 5 minutes (the algorithm reads velocity), media embargo breaks 3 hours before the founder post so you trend before going live, 300 creators live within 48-72h, plus ceo interviews, podcast clips, billboards as content. ^ the effect is a baseline ratchet: signups spike, then settle higher than before. every moment permanently raises the floor. on brand vs performance - on traditional pr: "not effective, probably at all" for traffic - it's signaling, and everything adds up. the team model - acquisition team per channel + a growth-analytics team owning conversion/retention + a horizontal in-house creative studio serving all channels.
.@nitprashant grew @emergentlabs from $0 to $100M ARR* in 8 months. Seriously insane. This is a 2-hour masterclass on running large-scale influencer programs, the economics behind X creators, orchestrating cultural moments, and what goes on BTS of startup hypergrowth. Probably the most tactical episode we've recorded yet. Episode 3 of the @distributionpod. Enjoy. 00:00 Intro 00:51 The Tweet That Got Him Into Emergent 06:46 Why He Left Emergent 11:18 The Truth Behind the $100M ARR Number 16:32 How Growth Changes from $0 to $1B in Valuation 26:48 What's Stopping India From Growing in AI? 32:54 Ranking Emergent's Channels by Effectiveness 37:54 How to Start an Influencer Program from Scratch 50:20 Moment Marketing vs Evergreen Marketing 55:03 Inside the Instagram Mafia 01:21:57 How He Built the Network 01:34:38 Building the Team & the Engine
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