You’ve followed a how-to video, clicked exactly where they clicked, and the button wasn’t there. The company moved it a few weeks ago. The video never got the memo. And nobody inside that company knows it’s broken, because they have hundreds of these videos and no one owns keeping them right. I’ve seen this from the PM side more times than I can count. Ship a redesign on Tuesday, and by Friday the onboarding video, the sales demo, two help-center tutorials and the training module for new support hires all show a screen that doesn’t exist anymore. Nobody finds out until a customer opens a ticket. Now do the math for a normal software company. Ship every two weeks, keep a few hundred videos across marketing, sales, support and training, touch a handful of screens per release. Give it two quarters and a real chunk of that library is teaching people a product that’s gone. AI video helped with the easy part. Prompting a slick clip takes minutes now. But someone still has to know which videos need to exist, write the prompt for each one, and notice when one goes stale. At a few hundred videos, that person is the bottleneck. That’s the layer Clueso is building for. It plugs into the product and the stuff a company already runs on (the CRM, the project tracker, the code repo), so it sees a release coming. Agents click through the real product and record the footage. One update turns into a launch video for marketing, a demo for sales, a tutorial for customers and an enablement video for the team. When the product changes, it finds the affected videos and redoes them. Everything lands in a real timeline editor, so a human can still change one line without starting over. The closest parallel is written docs. They had this exact problem for years, and the fix that stuck was keeping them next to the code, so a change in one flagged the other. Video never got that link. It’s the one thing a company publishes that has no idea the product changed. Then look at who funded it. $10M Series A led by Dharana Capital, and more than 80% of the money came from investors who were already in. The company was profitable well before it raised. Existing investors have seen every board update, so when they write most of the next check, I pay attention. 1,000+ companies use it today, including a third of the 50 most valuable SaaS companies in the world: Atlassian, GitLab, Samsara, Zendesk. Teams report 5x productivity and 80% lower production cost. Making a video got easy. Knowing which ones you need, and keeping them right after you ship, is where the real work is.