netflix is heading into earnings with roughly $3B in 2026 ad revenue in the conversation the marketer question i care about - are people staying because the ad tier is good?! or staying despite the ads because netflix is cheaper that way?! those lead to very different ad products

meta has access to 200M+ businesses and now has muse sitting inside that machine this is the bit i’d worry about if i sold an AI marketing tool - your customer doesn’t need the best model they need the button to already be inside the place they run ads

cardi doing an 8-song tiny desk in 18 minutes is so funny no 14-minute documentary intro no “let me tell you what this song means to me” just music, chaos, next song genuinely respect the throughput youtu.be/HYA9e0XOUGk

chatgpt now reaches 1.2B people a week and keeps adding more ad formats somewhere a media buyer has already made a spreadsheet called - CHATGPT TEST_v7_FINAL_final2.xlsx we are so back

🛠 OVERPRICED OR VALID? ! workday home workday is turning Sana into the default front door for HR + finance and letting agents actually do tasks instead of just answer questions useful?? yes. but if an AI agent can touch payroll, approvals and employee data, “nice chat interface” is no longer the interesting bit i'd want to know - what can it actually write?? who approves the action?? what happens when it picks the wrong employee?? verdict - valid ✅ assuming the permissions page is better than the demo page

google ads is finally showing which query, headline and landing page AI Max stitched together for an ad marketer translation - we can now ask “why the hell did it do that??” and occasionally receive an answer

x launched a dedicated Gametime thing for sports which means somewhere right now a brand strategist is putting “own the conversation around fourth quarter momentum” into a deck football fans i am so sorry

an AI country project has a song sitting at 32M+ spotify plays marketing brain - fascinating distribution story music brain - ok but who am i becoming emotionally attached to here 😭

15–25% of brand marketing budgets are moving toward creator-led work, according to an IIGC survey of 100+ brands + marketers the bit i like - fewer one-off “please hold our product” posts and more long-term creator partnerships thank god

taylor swift is trying to trademark - “hey, it's taylor swift” as a sound mark in the UK, EU + Australia AI voice cloning has apparently taken us to the point where saying hello needs IP protection very normal industry

linkedin says its AI filter catches 94% of low-quality AI content which means “thought leadership” now apparently has a spam filter honestly overdue