Director of Content Strategy, Northstar Meetings Group. Content creator who covers #eventtech, #travel, #meetings & more for #eventprofs & #travelpros

Joined December 2008
What do you do when you're the longtime #eventtech market leader at a time when tech-savvy #eventprofs with Claude accounts are creating their own solutions? Apparently, you freshen up the image with a rebrand. During this morning's keynote at the biggest @cvent Connect ever, Reggie Aggarwal unveiled a new logo, a new brand color and a promise to invest $1B in innovation over the next three years. Here's our take on the proceedings from @mshap: bit.ly/4gE3AOq
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The 2026 Convention Cities Index is out! This site-selection guide is packed with key data points that allow event organizers to compare and contrast major meetings markets easily. The research analyzes convention center space, hotel room availability and average costs across more than 60 U.S. cities. Download your free copy: bit.ly/3S21m16 #ConventionCitiesIndex #eventprofs #meetingprofs #eventplanners
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Michael J. Shapiro retweeted
Who wore it best at the Met Gala? The tent. For Northstar Meetings Group, I looked at how the Met Gala’s famous tented arrival offers a lesson for planners: temporary structures aren’t just weather plans. They can turn arrival into the event’s first act. northstarmeetingsgroup.com/P…
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Our latest Hot List features 5 editor-chosen recommendations for Yellowknife, Canada! The Northwest Territories capital offers a unique incentive opportunity, as its mind-blowing views of the aurora, cultural history and gorgeous natural setting make it a bucket-list destination. Our director of content strategy Michael J. Shapiro shares some not-to-be missed suggestions from his recent journey. Read more: bit.ly/43LHt0w 📸: (1, 2, 3) @mshap (4): @DestinationCAN #incentivecanada #spectacularnwt #aurora #eventprofs #incentiveprofs
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Last month, @Phocuswright hosted its inaugural Travel Marketing AI Summit at @Convene 237 Park in New York City! The event brought together more than 200 people from 16 countries to discuss how AI is shaping the future of the travel industry. Watch this exclusive interview to get a behind-the-scenes look at the planning process for the event. #AI #travel #travelmarketing #nyc #convene
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Stella Award nominees are all leaders in their categories — and we’re counting on you to decide the best of the best! Vote now to support your favorite hotels, convention centers and other events industry suppliers: bit.ly/4sh0H86 #StellaAwards #StellaAwards2026 #eventprofs #meetingprofs #eventplanners #eventsindustry
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Good morning, NYC! Senior editor Elise Schoening is attending @Phocuswright's Travel Marketing AI Summit today. Taking place at @Convene 237 Park, the full-day event will feature insights and case studies from industry leaders about how AI is reshaping the traveler journey. Follow along for updates! #NYC #Convene #AI #travel #travelnews #travelindustry #marketing
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The civil unrest and "narco blockades" have calmed after sweeping across Western #Mexico yesterday following a Mexican security operation that resulted in the death of a cartel leader, but shelter-in-place advisories still are in effect in some areas. northstarmeetingsgroup.com/N…
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Planners looking to take their groups abroad have myriad options for 2026 as far as new hotels go. This year's lineup of international properties coming online includes the @GrandHyattGCI and the @Paradisus by Meliá Bali. #hotels #TRAVELNEWS northstarmeetingsgroup.com/N…
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Border czar Tom Homan announced that the @ICEgov surge in #Minnesota would end, with troops beginning to withdraw. The impact on the #meetingsindustry has been mixed, with some groups canceling their gatherings outright while others proceed with caution. northstarmeetingsgroup.com/N…
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Day two of IPEC was electric! The morning consisted of a session on sourcing, followed by one-on-one meetings. Attendees participated in various activities before dinner at Electric Pickle. Check out more #nmgevents at bit.ly/NMG-Events Photos: Ketara Gadahn, Studio Alani
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Starting next month, all travelers who do not present an acceptable form of ID at U.S. airports will need to pay $45 to use an alternative identity-verification system. The new rules from the @TSA will take effect on Feb. 1. #TravelNews northstarmeetingsgroup.com/R…
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Join us on January 28 for a live webinar on creative strategies and practical solutions for getting the most from your meetings dollars. Our panel of experts will discuss tried-and-true tips and solutions for making the most of your budget while still delivering a successful event. Register to join: bit.ly/4spZjBo Thank you to our sponsor: @travelportland #NMGevents #eventprofs #meetingprofs #eventplanners #meetingsindustry #eventcosts #eventbudget
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Another Leadership Forum in the books! The final day entailed more golf and spa appointments. During the gala dinner, the recipient of the Hero of Hospitality Award was announced in partnership with The Above and Beyond Foundation. Photos by Ketara Gadahn, Studio Alani #nmgevents
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BREAKING: New TSA rules will require travelers to show an acceptable form of ID or to pay to use an alternative identity verification system — and face more delays at the airport. Read more: bit.ly/4pGGBTW #RealID #TSA #airlines #airtravel #airports #travel #travelnews #eventprofs
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The @UPS cargo #planecrash on Tuesday in Louisville, Ky., which killed at least 12, will disrupt the supply chain temporarily and result in some shipping delays. But experts say the impact should be cleared up before the peak #holidayseason. meetings-conventions.com/New…
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Airports in New York, Los Angeles and Chicago are among 40 of the busiest across the U.S. where #flights will be cut starting Friday due to the #GovernmentShutdown, according to a list distributed to the #airlines and obtained by The Associated Press. northstarmeetingsgroup.com/N…
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The latest Incentive #PULSESurvey, coproduced and sponsored by Cvent, reveals that planners are more optimistic than they were in April 2025, but that sentiment is still way down from where it was a year ago. Download a free copy of the report. bit.ly/3QmQbLJ
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Northstar will hold Destination Mexico & Latin America in Puerto Vallarta Dec. 9-12. This event invites meeting professionals sourcing programs in Mexico and Latin America to engage with top hotels, CVBs, DMCs and venues from across the region. #nmgevents northstarmeetingsgroup.com/E…
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