Centerboard Marketing founder, marketing and content strategy consultant, author, mother of two.
Falls Church, VA
Joined March 2011
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Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality launches today! amazon.com/dp/B07NTYMSW3. #marketing #branding #content
Thanks for having me on your thought-provoking show!
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Even technology products can have a brand personality. Thanks @ITXcorp for having me on the Product Momentum podcast. itx.com/podcasts/62-margie-a… #b2bmarketing #productmarketing #contentstrategy #copywriting
What a fun surprise to get in the mail from @ITXcorp and @sflaherty. Thanks for having me on your amazing and thought-provoking Product Momentum #podcast on #productmanagement
Thanks for having me on! Great discussion about taglines, brand messaging, and content. #branding #contentmarketing
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Even b2b folks aren’t robots!
Real connection happens when you see past the details of a task to its human consequences. s.hbr.org/39Zo4yN
Great conversation about the importance of focus!
What does it take to have a good marketing strategy?
In today’s episode, our guest @mpagin reminds us that the best marketing messages tell a story that speaks directly to the pain points of the customer.
Listen in!
shockyourpotential.com/2020/…
#Countdown2021
Great conversation about metrics that matter. #productmarketing #contentmarketing
🚨 NEW #PODCAST 🚨 How to get started with creating and measuring content marketing (feat. @mpagin, founder at Centerboard Marketing) bt.gd/2IWGqF4
We discuss what you need to know before diving into content, how to find topics, and how to measure if it's working.
Many B2B customers worry about change. How can you get them excited about something new? Great conversation about marketing that shakes up the status quo on #humansoptimized. podbean.com/media/share/pb-x…. Highly recommend this podcast series. #contentmarketing #b2b #productmarketing
Thanks for having me @vision33_SAP. Great conversation about #branding and #contentmarketing for #b2btech
You can't communicate your value without a ruthless focus on customers – their voices should be the loudest. hubs.ly/H0y1ZYp0
How do you communicate the value of a complex product? #storytelling. Hope you'll listen in and share your thoughts on the
@RealSalesPOP podcast. salespop.net/podcast/audio-b… #branding #ContentStrategy #b2bmarketing
I hope you'll find a chance to listen in. #marketing #contentmarketing #branding branddrivendigital.com/findi…
Should be a fun discussion!
If you write customer case studies, then you'll want to join us this Thursday at @Content_Meetup 👋
@mpagin will lead a discussion on optimizing case studies to build customer trust and influence purchase decisions.
RSVP to get the Zoom link 👇
meetup.com/Bay-Area-Content-…
Join the conversation about case studies. Turn #B2Bmarketing "meat and potatoes" into fine dining. #content #contentmarketing meetup.com/Bay-Area-Content-…
When @ossaf spoke about the brand transformation at @istationed at #dsdc I got all ferklempt. Great story of emotional and practical #branding. #redcapenation
As a fellow language lover @alexandra_gobbi at #b2bsmx struck a chord. When you reflect the language of your customers you build trust and they are more likely to listen.
Loved hearing @michelle_huff talk about building empathy maps to bring personas to life. Get out and talk to customers. #b2bsmx.
How to Write a Blog Post: The Definitive Guide backlinko.com/write-a-blog-p… via @Backlinko
How to Influence Buyers Using the Power of Brand Personality. Thanks @BuzzSumo for posting on your informative blog. #contentmarketing #branding buzzsumo.com/blog/how-to-inf…
Chilling stats reinforcing importance of quality #content that focuses on what matters to customers.
• 2M posts published / day
• 75% of articles get no results in search or social
• The avg post takes 3+ hours to make
...so hundreds of millions of hours (7.7 lifetimes) are wasted DAILY on posts that gets no results. 😫
orbitmedia.com/blog/zero-was…
#wineweb #contentmarketin
Great discussion on skills girls need for the future to unleash the potential of #nextgengirls with speakers from @MarriottIntl @WhittleSchool @Discovery