Global CSO at We Are Social. Bit of a geek, left-handed, London based city girl. Views are my own.

London
Joined January 2009
In a world fuelled by communities, fandoms and memes, contagious creativity is your competitive advantage. On Friday, Global Chief Strategy Officer @mobbie is taking to the stage at London's @remixsummit to discuss how social media is shaping the future of creativity.
Earlier this month we hosted 'Rethinking Ramadan' with @AkankshaGoel, MD of @SocializeAgency and @mobbie, Chief Strategy Officer, who spoke about the opportunities Ramadan presents for brands. You can read more about the talk in @LBBOnline. bit.ly/2SJUbMi #WeAreSocial
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"Increasingly we are living our lives in virtual gaming spaces and with the rise of NFTs, there are opportunities to create unique, long-term value in brand extensions into these spaces", our Chief Strategy Officer, @mobbie. wearesocial.com/blog/2021/03…
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Mobbie Nazir retweeted
A view from @wearesocial's @mobbie: The rise of emerging platforms should lead brands to reassess their social strategies buff.ly/38L24pO
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Tune into episode 2 of our Think Forward IG Live series tomorrow at 8:30am GMT where @mobbie will be talking to Editorial Director, @susannaht from @wearesocialau about Practical Advocacy. Hear how this trend has been emerging on local and global levels. See you there 🙌
Realism on Insta ○ く|)へ 〉  ̄ ̄┗┓ Perfectionism on Insta     ┗┓  ヾ○シ    ┗┓ ヘ/       ┗┓ノ           ┗┓ Tho we'll let Chief Strat Officer @mobbie explain it better ⬇️ wearesocial.com/au/blog/2020…
Mobbie Nazir retweeted
INDUSTRY TRACK! Join We Are Social’s Chief Strategy Officer, @mobbie, at the "Think Forward >> 2020: The Social Trends Brands Need to Know" presentation. 3:15 PM - 4 PM Room 11 #VidConLDN
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#Digital2020 is here! 247 pages of data from covering the internet, social media, mobile, ecommerce, voice interfaces, smart homes, and much more. Here’s a few highlights. (Thread) bit.ly/38R6r09
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#Digital2020, our global social media and digital data and trends report, launches in three weeks! Watch this space, or sign up to our blog to see it first. bit.ly/36FWr9l
"Banning political ads is a bold move from Twitter, which sets the bar high for the rest of the industry." Earlier today, our Chief Strategy Officer @Mobbie spoke with @Campaignmag about Twitter's decision to ban political ads on its platform.
Twitter is taking a risk with political ads ban, @OmarOakes writes buff.ly/2NqPAYY
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"Gen Z isn't just fluid as to how they behave personally; they're fluid in their beliefs." Our Chief Strategy Officer, @mobbie presenting 'You don't know #GenZ' at #AWEurope this morning alongside @BOILEROOM.
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We're thrilled to be supporting the inaugural @GeretyAwards, as our Chief Strategy Officer @mobbie and Founder and CEO in Paris @sandrine join the Executive Juries, to help champion diversity in the creative industries. bit.ly/2Sp5Y0M
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In 2018, backlash towards social media picked up momentum. Huge numbers of people felt their identities to be under threat. This was the inspiration behind this year's #ThinkForward2019 report. @mobbie shares an overview of the key trends w/@WARCEditors. bit.ly/2PzwGyf
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As part of yesterday's ‘Power Hour’ at #CannesLions2018, @mobbie and @RyMrphy took to the stage to discuss why brands should be better prepared to handle hateful comments when they take a stand on progressive issues. hubs.ly/H0cHS1Y0
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If you're heading to #canneslions2018, make sure you join @mobbie & @RyMrphy on 18/06 for 'Power Hour: Creativity Changing Culture'; where they'll explore how brands that speak out can best prepare for backlash, and what to do if harmful sentiments ensue. bit.ly/2sTV2cP
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SXSW is over for another year. But which trends really stood out from the crowd? From AI and brand collaborations, to turning diversity data into action; @mobbie, @Le_Harv, @VariousProjects and @gleeding share their highlights from this year's festival. hubs.ly/H0bn1KS0
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"Consumers should never have to accept that their data will be harvested and used without their consent. With GDPR on the horizon, we’re moving into a world of proactive permission." Our Chief Strategy Officer, @mobbie responds to Cambridge Analytica's use of Facebook data. xitter.cf/Campaignmag/status/976…
Are the techniques used by Cambridge Analytica part of the value exchange that social media users must accept? buff.ly/2GenNJX by @kahani
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It’s not enough to invest in a new format just because it’s on trend and the platform has a sweet deal for your brand. Don’t use live streaming for the sake of it; consider what your audience needs and how you connect with them emotionally, @urbandelice. hubs.ly/H09Y4nW0
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"59% of people share stories they haven't read". @Canvas8's Oli Pattenden on how human behaviour contributes to the rapid spread of misinformation online. #ThinkForward2018
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‘Humans are overqualified for social networking’ #ThinkForward2018 – at Islington, London
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