Global CSO at We Are Social. Bit of a geek, left-handed, London based city girl. Views are my own.
London
Joined January 2009
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Mobbie Nazir retweeted
In a world fuelled by communities, fandoms and memes, contagious creativity is your competitive advantage.
On Friday, Global Chief Strategy Officer @mobbie is taking to the stage at London's @remixsummit to discuss how social media is shaping the future of creativity.
Excited to have been shortlisted to talk at SXSW next year on "Gatekeeping in Gaming" with the awesome @Petard_maz. We need your help to make it a reality! Please vote here: panelpicker.sxsw.com/vote/12…
What does the Elon Musk takeover of Twitter mean for advertisers? Some comments from me in Campaign.
It's no secret that Elon Musk has made major moves this week, purchasing @Twitter for a cool $44bn. But what will this new ownership mean for advertisers?
Global Chief Strategy Officer @mobbie gives her take, in @Campaignmag.
bit.ly/37Hgl9W
#WeAreSocial
Chuffed to bits to share some news! Excited to take on the new challenges as Global CSO at We Are Social
campaignlive.co.uk/article/s…
Excited to share our latest "Think Forward - Brave New Worlds" trend report on 1st December. Sign-up now to join myself and Lore Oxford as we take you through the the biggest Global cultural trends to come from social this year!
Think Forward 2022 is coming.
Get the lowdown on the trends featured in the annual report in our launch webinar.
Sign up to secure your place here: bit.ly/30QkTHp
#ThinkForward2022 #BraveNewWorlds #WeAreSocial
Excited to be able to share the launch of this amazing new Global offering from We Are Social!
Introducing: We Are Social Gaming.
A global offering designed to craft meaningful and effective gaming experiences for brands.
#WeAreGaming
Mobbie Nazir retweeted
Earlier this month we hosted 'Rethinking Ramadan' with @AkankshaGoel, MD of @SocializeAgency and @mobbie, Chief Strategy Officer, who spoke about the opportunities Ramadan presents for brands. You can read more about the talk in @LBBOnline.
bit.ly/2SJUbMi
#WeAreSocial
Mobbie Nazir retweeted
"Increasingly we are living our lives in virtual gaming spaces and with the rise of NFTs, there are opportunities to create unique, long-term value in brand extensions into these spaces", our Chief Strategy Officer, @mobbie. wearesocial.com/blog/2021/03…
Mobbie Nazir retweeted
A view from @wearesocial's @mobbie: The rise of emerging platforms should lead brands to reassess their social strategies buff.ly/38L24pO
I'm discussing “Marketing Reinvented: Creator Collaborations” with @tobyd, @KRG, @JessZafarris, @koimtv, @kengibbsjr, @mhondorp and Marketing Reinvented. Today, 19 Mar at 3:00 pm GMT on @joinclubhouse. Join us! joinclubhouse.com/event/PQ5B…
Mobbie Nazir retweeted
Tune into episode 2 of our Think Forward IG Live series tomorrow at 8:30am GMT where @mobbie will be talking to Editorial Director, @susannaht from @wearesocialau about Practical Advocacy. Hear how this trend has been emerging on local and global levels. See you there 🙌
Looking forward to taking part in 2021 @CreativeReview annual awards judging. Hoping to see work that is challenging the industry as well as brilliant.
Great to see our Chief Strategy Officer @mobbie in this brilliant bunch of judges from across the global ad industry. The @CreativeReview deadline for entries is 11 December and the final winners will be picked in February.
bit.ly/2KLwRtH
#CreativeReview #WeAreSocial
Thanks to everyone who joined @loreoxford and myself today for the first part of our new Global webinar series “Unprecedented?” Looking at the longer term impact of COVID-19 on social connection. Deck now available to download and sign-up for the next two events!
A big thank you to everyone who attended part one of our new 'Unprecedented?' webinar series this morning.
The presentation deck is now available via the link below, where you can also sign up for the remaining sessions in the series. wearesocial.com/uk/blog/2020…
Mobbie Nazir retweeted
Realism on Insta
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く|)へ
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￣￣┗┓ Perfectionism on Insta
┗┓ ヾ○ｼ
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┗┓ノ
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Tho we'll let Chief Strat Officer @mobbie explain it better ⬇️
wearesocial.com/au/blog/2020…
Hard to make predictions about the future when everything is changing constantly but here are a couple of hypotheses from me for @WARCEditors on how social may evolve through this crisis.
@mobbie @wearesocial on 'The evolution of social media through COVID-19' warc.com/content/paywall/art…
@WARCEditors
Loving this sketch note of my interview with @CreativeReview yesterday on brands and social media during C-19. Thanks for sharing @ChiaraAliotta!
Very great interview @mobbie and interesting insights about brands on social media during COVID19. A short sum up I did while listening the podcast.
How do brands navigate the current crisis is social? Today we launched a report with clear and practical guidance for brands on how to act now but also plan for the long term.
Brands need to listen to their communities and act accordingly. Those that find a relevant role will come back stronger after the crisis.
Find out more on how brands can prepare for the future in our new report: Do The Right Thing. wearesocial.com/uk/blog/2020…
How can brands thrive in an ad-free future? Some thoughts from me in Campaign campaignlive.co.uk/article/b…
Mobbie Nazir retweeted
INDUSTRY TRACK! Join We Are Social’s Chief Strategy Officer, @mobbie, at the "Think Forward >> 2020: The Social Trends Brands Need to Know" presentation.
3:15 PM - 4 PM
Room 11
#VidConLDN