analytics expert, parrot head, fan of trampolines and boogie boarding

Kansas City
Joined September 2008
Heads up: @MattHertig from @ChannelMix will be speaking on Stage 2 at 9:15am ET to discuss how to measure marketing value in a cookieless world. He’ll cover how cookies are leading marketers astray, the transition to first-party and more! #DataAnalytics
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Michelle Jacobs retweeted
There are 4 ways to measure marketing impact. No. 1 (third-party cookies) is going away, but you still have other options. #DSDAL @MattHertig
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Michelle Jacobs retweeted
It's not really a conference until we break out the putting green. If you're at Digital Summit Dallas today or tomorrow, come say hello at the Alight booth! #DSDAL
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Michelle Jacobs retweeted
If you're at Traffic & Conversion Summit, visit the Alight Analytics booth to try our putting green! #TCS2021
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As a parent, I know we all want to do everything we can to keep our kids safe. Kids under 12 aren't yet eligible to get vaccinated – which means they’re relying on us to get vaccinated so we can shield them from #COVID19 and its possible health complications.
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Plant-based eating may be more friendly on your shopping budget and medical costs. bit.ly/2Kjw5hK
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So a tornado (water spout that came ashore) just hit the massive explosion site in Beirut, Lebanon that you might remember from August. Why am I not shocked by this? #2020
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Michelle Jacobs retweeted
NetSuite is awesome … unless you’re a marketer who needs to get data out of its CRM. Good news, though, Alight can help. #marketing #analytics #NetSuite #OhNoNetSuite hubs.ly/H0t-7fm0
Michelle Jacobs retweeted
5-1-5 rule: within 5 seconds, you know what it is within 1 minute, you know what it says within 5 minutes, you know what to do This is in the context of marketing data, but it can apply to any piece of content or platform. #DSatHome @MattHertig
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Michelle Jacobs retweeted
Join us next week for Digital Summit at Home! Get $50 off your ticket with discount code DSAH50, and catch Matt Hertig’s talk on how #marketing can drive growth now. #DSatHome #marketinganalytics hubs.ly/H0tdq560
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Michelle Jacobs retweeted
How can analytics help your agency expand post pandemic? Join #4As #BusinessAsUnusual on 8/4 at 1pm ET to hear from @AlightAnalytics’ @MattHertig, @OHAdvertising’s Alex O’Connor & Dawn Webley plus @Mediassociates’ Jeff Larson & Vinay Purohit. Register: bit.ly/30YgKxd
Michelle Jacobs retweeted
Next week, Matt Hertig will answer YOUR questions about measuring the performance of your lead generation campaigns. So … what would you like to know? Retweet with your question! #marketing #leadgeneration hubs.ly/H0ssWnn0
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Michelle Jacobs retweeted
Take the 90-Day Marketing Analytics Challenge, a four-step process for advancing your ability to use data for marketing strategy. Get started today! #marketing #marketinganalytics #90dayanalytics hubs.ly/H0r-wv20
Michelle Jacobs retweeted
My God, it’s full of stars … 5-star reviews. See what real marketers are saying about Alight! #marketinganalytics #marketing #salesanalytics hubs.ly/H0rQZqs0
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Michelle Jacobs retweeted
Alight is proud to be one of Kansas City’s largest private companies in 2020, as tracked by the Kansas City Business Journal. #marketing hubs.ly/H0rMzK70
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Michelle Jacobs retweeted
Excited to partner with @4As on this special offer! If you're a member agency, let us know! #marketing #marketinganalytics
Optimize your marketing & advertising campaigns with @AlightAnalytics. #4As members get $500/month off of cross-channel campaign performance reporting & next-generation analytics solutions. Access this offer today through the #AcceleratedAccessProgram: aaaa.org/alightanalytics/
Michelle Jacobs retweeted
Got your ticket for Digital Summit at Home? Use discount code SPEAK50 to save $50 and watch Alight’s Matt Hertig talk this Wednesday! #marketing #marketinganalytics #DSatHome hubs.ly/H0q5znR0
As the experts have been saying...This is merely the eye of the COVID-19 storm. Things might seem to be improving, calming. Don't let it fool you, and don't let your guard down. We still have the 2nd half of the storm to go. This isn't a lesson we want to learn the hard way.
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Michelle Jacobs retweeted
A funny thing about quarantining is hearing your partner in full work mode for the first time. Like, I’m married to a “let’s circle back” guy — who knew?
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Michelle Jacobs retweeted
Key quote from today's webinar: "PowerPoint- where data goes to die" 😂😂 @AlightAnalytics. @MattHertig #marketingtips #marketingagency #marketingstrategies #marketingsolved #Analytics #WebinarWednesday