Computer scientist in love with Marketing | Fractional CMO & Growth Cobsultant | Italian 🍕 in Berlin 🍺
Berlin
Joined November 2007
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For the last few months I have been supporting @PatrickHaede and the @superscale_ai team to make marketers dream comes true: a platform that will help you research, analyze, create amazing ads with AI. It’s an absolute game changer and could not be more proud!
In 2025, everything is going to change about how we create content and do marketing. Today, we are introducing @superscale_ai.
This year, more people will become builders of software than ever before. This means more apps and websites in the world, aiming to reach the attention of their soon-to-be users and customers.
But how do you get attention in a crowded online world? Get users and customers to your product?
By becoming insanely great at content and marketing with the help of AI. And this is what Superscale will enable you to become. Whether you have never created a marketing asset, or you are a marketing expert, now you will get superpowers. Because every product deserves great content and marketing. And to be seen, used and loved.
This is a new era for content and marketing. And we are building the platform for it. A platform proudly built in Europe for a global community of founders, builders, growth and marketing experts.
Thanks to everyone who has supported us this far. Thanks to an incredible team for building a software that feels truly futuristic.
The Superscale waitlist is now open. Two steps to get access:
1. Sign up at superscale.ai
2. Comment “Access” to move up the list and be one of the first we will onboard
We will see you there 🔥🚀❣️
Kudo to @Funnelfoxhq for all the insights they share about web onboarding 🎊
Incredible @minigloo about transitioning mobile user acquisition to web-to-app. #APSBerlin @apppromotion
🧵Thread with key takeaways:
Gessica Bicego retweeted
.@philgcarter x @revenuecat x @lennysan :
The Subscription Value Loop: A framework for growing consumer subscription businesses
lennysnewsletter.com/p/the-s…
Gessica Bicego retweeted
Not as hyped, but proud that @opalapp is besting Notion, Perplexity and ElevenLabs in the AppStore with a fraction of their funding and has helped users block over 80M+ hours of screen-time now
Gessica Bicego retweeted
Love these two & a must-listen over the Holidays 😍 @andy_carvell & @minigloo are not afraid to face their fears and talk about failures, missed opportunities & embarrassing blunders leading to lessons learned in the world of mobile growth. phiture.com/mobile-growth-ni… #APSBerlin
Gessica Bicego retweeted
How to evaluate content creators
🎙️/📹 Acceptable Unprofitability? How Paired Manages Ad Spend To Hit Home Run
💡 @minigloo (CMO at Paired)
🙏 Mobile Heroes Uncensored
🔗 youtube.com/watch?v=BDS8YZGp…
#1GemEveryday
Gessica Bicego retweeted
Though obvious, many companies miss out on essential #onboarding steps.
@minigloo from Paired shares her thoughts on the topic 💡
Get our user onboarding ebook 👉 rplg.io/mobile-app-onboardin…
Plus, download our ultimate tracking and #MMP setup checklist👉rplg.io/tracking-analytics-m…
Gessica Bicego retweeted
[Recap] Strategies for user loyalty and engagement in subscription apps: Insights from Industry Experts appfollow.io/blog/strategies… via @AppFollowIO with myself, @minigloo from Paired, Phillip Wayman from @fastic , Dina Barysevich from @flotracker
Gessica Bicego retweeted
Looking at the impact on blended ROI
🎙️/📹 Acceptable Unprofitability? How Paired Manages Ad Spend To Hit Home Run
💡 @minigloo (CMO at Paired)
🙏 Mobile Heroes Uncensored
🔗 youtube.com/watch?v=BDS8YZGp…
#1GemEveryday
Thank you so much @RevenueCat for summarising the 3 marketing strategies that led Paired to success!
In the space of a year, Paired, under the guidance of
@minigloo, 4x'd revenues. 💰💸
How was this achieved? Could other app startups learn a thing or two?
Well, it begins with building the right team...
revenuecat.com/blog/growth/t…
#startupgrowth #mobilegrowth
Gessica Bicego retweeted
Go beyond your "niche" when looking at content creators
🎙️/📹 Acceptable Unprofitability? How Paired Manages Ad Spend To Hit Home Run
💡 @minigloo (CMO at Paired)
🙏 Mobile Heroes Uncensored
🔗 youtube.com/watch?v=BDS8YZGp…
#1GemEveryday
Gessica Bicego retweeted
Failure is how we learn. In this live edition of Mobile Growth Nightmares, recorded at APS Berlin 2022, @andy_carvell and @minigloo were joined by Anna Gyuris from Blinklist, and Eva Hoefer, from KptnCook to talk about their biggest failures that led to growth.
👇👇👇
Gessica Bicego retweeted
Join us right now for a chat with @minigloo from Paired, Phillip Wayman from @fastic , Dina Barysevich from @flotracker and @peggyanne on all things user engagement at every stage of app lifecycle.
Register here now!
appfollow.io/webinar/how-to-…
Thank you so much @apppromotion for having me, and to all the amazing marketing experts for the chat! See you next year! #APSBerlin
We all love a mobile growth nightmare right? 😱 join @minigloo and @andy_carvell running their live podcast recording with Anna from @blinkist and Eva from @KptnCookApp #APSBerlin
Thank you so much @apppromotion for having us!
We all love a mobile growth nightmare right? 😱 join @minigloo and @andy_carvell running their live podcast recording with Anna from @blinkist and Eva from @KptnCookApp #APSBerlin
We have gotten used to a world where everything can be tracked. But right now you need to evolve as a marketer, learn to embrace uncertainty and thrive in an environment with less data. Amazing presentation from @JesGotti @apppromotion #APSBerlin
Gessica Bicego retweeted
Jessica from Paired sharing how you can make channels shine by tracking beyond what you can see 🚀 #APSBerlin
I may be biased, but this was the best presentation of @apppromotion #APSBerlin @JesGotti , Performance Marketing Lear at Paired, told us about how to go beyond what you can track to reach higher revenue and profitability
