@minafader

Managing Director, Baker Retailing Center of the Wharton School of the University of Pennsylvania

 Philadelphia, PA
bakerretail.wharton.upenn.edu
Joined September 2010
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  • Followers167
31Media
Beyond thrilled to share that this year's Retail Excellence Award recipient is industry icon, @MarthaStewart 👏
Baker Retailing Center@BakerRetailCtrOct 8
102 books, 18 Emmy Awards, and a pioneer of modern lifestyle branding. We're proud to honor Martha Stewart with the 2026 Retail Excellence Award on October 13, the evening before our CEO Summit. Learn more: whartonbakerceosummit.com/re… #BakerCEOSummit #MarthaStewart #RetailIcon
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Building authentic brand connection with the next generation takes more than great marketing. Jennifer Foyle, President & Executive Creative Director of AE & Aerie, shares her insights with Fortune’s Phil Wahba on October 14. More info: whartonbakerceosummit.com #BakerCEOSummit
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Replying to @Bloomingdale
@Bloomingdale's CEO Olivier Bron will be joined by @BCG's Christine Barton to discuss flagship experiences, curation, and the modern department store. Learn more about our upcoming CEO Summit: October 14, NYC whartonbakerceosummit.com #BakerCEOSummit
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Insightful @HarvardBiz feature from @Wharton's Z. John Zhang and Thomas S. Robertson (past academic director of the Baker Retailing Center) 👇 "The Store Isn't Dead--but the Merchant Model Is"
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Their solution? Operate as a platform. Brands take on inventory, merchandising, and pricing through store-in-store and agency models.
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Retailers then focus on curating the customer experience, governing the ecosystem, and building traffic. Read the full article: hbr.org/2026/08/the-store-is…

The Store Isn’t Dead—but the Merchant Model Is

The decline of many retailers reflects not the death of the physical store but the failure of the traditional merchant model, which requires retailers to forecast demand, own inventory, and absorb...

hbr.org
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On campus event with @LOrealParisUSA was a full house! Next up, our Executive Speaker Series session w/@Macys on October 7th.
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Congrats to this year's winners and thanks to everyone who made Ideathon 2026 an overwhelming success.
Baker Retailing Center@BakerRetailCtrSep 22
Ideathon 2026 is in the books! Another great event, thanks to our students and our sponsors @Cadillac_F1 and @thepwhlofficial 💡 thedp.com/article/2026/09/wh…

24-hour Wharton competition challenges Penn students to develop business strategies

“We were all dreamers, and in the end, it came out perfect,” Zhang said.

thedp.com
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Our 2026 CEO Summit is right around the corner, with retail's sharpest minds convening in New York on October 14th. Request an invitation: whartonbakerceosummit.com/
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The application portal for the 2027 Fashion Scholarship Fund (FSF) Competition is now open. This year’s case study topic is: Unlocking Hidden Potential: Identifying High Value Consumer Groups. Submissions are due Monday, October 12, 2026, at 11:59 AM EST.
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Looking forward to meeting the @Penn Class of 2030!
The Daily Pennsylvanian@dailypennAug 18
New to Penn and have questions? Here are some answers: thedp.com/article/2026/08/pe…

30 must-knows for Penn’s Class of 2030

Incoming first-year students will spend the fall learning to navigate the ins and outs of life at Penn. New to Penn and have questions? Don’t worry! Here are some answers.

thedp.com
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Big news from Ideathon sponsor @Cadillac_F1 🏎️
Cadillac Formula 1 Team
@Cadillac_F1Aug 17
Cadillac Formula 1® Team CEO, Dan Towriss officially introduces Marcin Budkowski as the newest member of the leadership team.
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Macroeconomic pressures on U.S. consumers may be bubbling up through back-to-school shopping behaviors. Story: @RetailDive
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Prepping for Ideathon 2026 and this article about immersive retail experiences from the July/August issue of @HarvardBiz was quite timely.
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Researchers from @Wharton found that after customers visited a beauty company’s store w/immersive experiences, over the next 12 months they spent more, purchased more items, and shopped at the company’s locations more than customers who did not visit the immersive store.
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hbr.org/2026/07/why-the-best…

Why the Best Immersive Experiences Succeed

Immersion is increasingly defining customer experiences in a variety of industries, yet too often creators of immersive environments rely on spectacle, advanced technology, or scale, which fails to...

hbr.org
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Excited for our upcoming Ideathon 2026 with two great partner orgs, @thepwhlofficial and @Cadillac_F1. Shaping up to be an Ideathon to remember!
Baker Retailing Center@BakerRetailCtrJul 29
Inspired by the rapid rise of the @thepwhlofficial and the bold entry of the @Cadillac_F1 team this 2026 F1 season, Ideathon '26 is calling on @Penn @Wharton students to bring that same disruptive energy to The Inn at Penn. 🗓️ Sept 18-19. Learn more: whartonbakerideathon.com
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We’ve curated the latest insights from our @Penn faculty across AI, leadership, economics, and technology. From the "enrollment cliff" to algorithmic pricing, here are data points every retail leader should be paying attention to.
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Contrasting traditional fears of algorithmic collusion, AI pricing algorithms might lower consumer prices in high search-cost markets, not raise them. Retail Impact: Monitor your AI pricing strategies closely. @marketsensei papers.ssrn.com/sol3/papers.…
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Professor Stefano Puntoni shows companies are using AI for cost-cutting, but they should be using it for growth. Retail Impact: Stop asking "How to cut costs?" and ask "How to grow rev?" AI-driven marketing and CX create more value than efficiency alone. hbr.org/2026/06/companies-ar…

Companies Are Using AI for Efficiency. They Should Use It to Grow.

Many companies are making a costly mistake with AI: They’re using it for efficiency gains while overlooking the far greater value of using it to boost growth. Real-world marketing experiments show...

hbr.org
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