Art lover, cricketer & skiier enjoying a healthy combo of coffee & wine. Director of @CuirassConsult
London, England
Joined April 2010
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❤️💪
Here's multiple 5* client rated @MeasureMatch consultancy @CuirassConsult on a completed project for MeasureMatch client @www_reBuy_de
wearemeasurematch.com/t0o
#SaaSconsultant #enterpriseconsultant #SaaSmarketplace #enterprisemarketplace #contingentworkforce #futureofwork
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Mike Carter retweeted
Cuirass Consulting measures and evaluates the impact of marketing communications on short and long-term business results, giving you the knowledge to make the right investment decisions at the right time. Thanks to @AlexDEMitchell and the support of the @The_IoD #BringBizTogether
"Data is morally neutral...it's the application that matters" - among many good and striking quotes in the @Campaignmag article with Christopher Wylie. Worth a read.
campaignlive.co.uk/article/c…
Mike Carter retweeted
On the value of marcomms: “We used to think every incremental dollar was best spent on content...(but now it’s spent on marketing, because) we think marketing is a multiplier on the content spend” - Netflix CFO David Wells talking in @Variety
Indeed, great fun! Thanks all for attending. xitter.cf/chris_barned/status/97…
Great time with @Meltwater this morning talking about #paidsocial and campaign measurement. Top turn-out too - was an absolute pleasure! #OutsideInsight
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Brilliant. I encourage all to try and make it to Steve’s talk next week. xitter.cf/stevenwoodgate/status/…
Technology and accessibility; hoping to pave the way for more dyslexics like me to get a job in marketing.
Big week ahead of client work for the Cheltenham Festival. Fortunately, we’re #CheltenhamReady
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Can’t wait! Come join us... xitter.cf/chris_barned/status/97…
Looking forward to speaking at next Wednesday's @Meltwater breakfast. I'll be running through a case study on generating high ROI and I'll be joined by @mikedcarter who's going to focus on the What Why and How of measuring campaigns for business success. lnkd.in/e7QNhrz
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In a few weeks, I’ll be talking about how to structure a measurement framework to align social advertising with business goals - sign up to attend! xitter.cf/meltwater/status/96844…
Just announced! Our next London event is on how to drive #ROI from Facebook advertising - and how to measure it! With @Chris_Barned and @mikedcarter - Register to attend here > bit.ly/2ESqr88 #OutsideInsight
Hey @OnefootballEN. Love your new AR lineups feature. It’s like it was made for my coffee table...
Finally made it to the Basquiat exhibition @BarbicanCentre. Certainly one of the better-organised and curated shows I’ve seen there. Tip: Downtown 81 (the film in which he starred) is worth watching, so set aside an extra hour to sit & enjoy.
A few cheeky cameos from me in this promo video for the @IoD_99. A great network with invaluable support services. xitter.cf/iod_99/status/94420659…
A great experience this morning, having the opportunity to open the @LSEplc with the @IoD_99
Working to help organisations determine the value of marketing communications and make confident investment decisions, at @CuirassConsult we're thankful to the support of the @IoD_99 network of entrepreneurs on this #SmallBusinessSaturday
It was really great to hear Maciej Partyka speak last night about the data insights and campaign measurement methodologies used at @Barclaycard. I very much agreed with the approach and use a similar structure with clients at @CuirassConsult
This morning's #thedrumbreakfast raised the point that there has to be domain specialists working in tandem with data scientists to guide and interpret the results and focus of measurement projects. No one of the two can work effectively in silo.
Brilliant documentary about Basquiat on BBC2. Can't wait to see the exhibition at @BarbicanCentre
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Here we go... xitter.cf/cuirassconsult/status/…
We're up and running on a quest: to demystify the measurement of marketing comms. Learn more at cuirass.ltd/
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