#ProfessionalServices marketing advisor. Founder @PSMcomms and @thesocialcsuite, Editor @addisarmy @wefc_history @windsoretonfc
Maidenhead, United Kingdom
Joined August 2009
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What does a CEO expect from a senior marketing leader? For Steven Frost, it’s about more than marketing.
“Their team is our first team, my leadership team, not marketing."
A key theme from our Beyond the Numbers report.
🔗 psm-communications.com/beyon…
Do we need to stop trying to prove marketing’s value?
Perhaps there’s a better question: What decisions are better because Marketing was involved?
Read my new @PSMcomms blog to learn more!
🔗 psm-communications.com/do-we…
Is your social driving growth or just feeding the feed?
Join us for our next webinar where we'll explore LinkedIn, AI & the sea of sameness
🔗 riverside.com/webinar/regist…
A thousand MQLs with a 3% conversion rate isn’t a success story. It’s really a filtering problem.” - Ritu Mohanka, CEO, VONQ.
Quality over volume is a key theme in our new Beyond the Numbers report.
Download the report here: psm-communications.com/beyon…
Our new report is live 🥳
Beyond the Numbers: How #professionalservices marketers can redefine marketing’s value
We spoke to CEOs, CMOs & commercial leaders about growth, boardroom credibility and the future of Marketing.
🔗 psm-communications.com/beyon…
What makes someone apply for your company?
Michelle Clark of The Children’s Society shared a brilliant example in our latest #TheSocialBoardroom webinar.
Candidates told her they applied because they'd seen the exec team online & felt connected.
🔗 socialcsuite.agency/webinar-…
What happens when a leader’s voice becomes a catalyst for change?
We’re kicking off The Social Boardroom with Bianca Robinson, CEO of CEO Sleepout UK.
A conversation on purpose & leadership.
🔗 us02web.zoom.us/webinar/regi…
Can’t wait to release this report next week 🙌
AI is reshaping trust in #professionalservices. Buyers rely on #AI for answers, but AI draws conclusions and sometimes gets it wrong!
Our new report explores building credibility in the AI era... launching next week 👀
#marketing
Thanks to Kamila Miller for a brilliant webinar on being truly data-driven.
Her standout metric for marketing leaders?
Customer Lifetime Value
Watch the clip below.
Full recording here: psm-communications.com/webin…
Clients don’t remember you when you suddenly show up to sell.
They remember the firms who were visible long before they were ready to buy.
Have a read of my latest blog which explores the power of everyday visibility.
🔗 psm-communications.com/the-p…
Well, this is a nice start to the year!
It's a privilege to have been named in Alt Marketing School's 2026 Top Marketers list.
Recognition is always nice, but when there's a nomination process, it's extra nice, so thank you to whoever put me forward.
🔗 lnkd.in/e7dWX2M6
Huge congrats to Fab Giovanetti on publication of her new book The Customer-Driven Marketing Handbook 🥳
A brilliant read for marketers who want plans that truly connect.
🔗 koganpage.com/marketing-comm…
Most marketers say they’re data-driven. In #professionalservices, the reality is often messier. Join our first 2026 webinar with Kamila Miller to explore turning data into strategy and using it ethically in the age of AI.
🔗 Register: us02web.zoom.us/webinar/regi…
Marketing budgets shouldn’t be fixed, they should be flexible.
In 2026, the strongest firms design budgets that adapt to uncertainty, not fight it.
Scenario-based. Margin-focused. Built to pivot fast.
Read more: psm-communications.com/build…
#ProfessionalServices #BudgetPlanning
New blog 🙏
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2026 is the year CMOs in #professionalservices redefine success.
Less “likes & clicks.”
More revenue, margin & client growth.
Read how measuring what matters will reshape marketing’s impact
➡️ psm-communications.com/measu…
👏👏👏👏
Kathryn Dolan, Chief People Officer at @mitie, is our October #SocialCHRO of the Month.
One of the UK’s most awarded people leaders, she’s a brilliant example of what it means to lead with purpose, presence and pride. 👏
Here’s why her voice matters ➡️ socialcsuite.agency/social-c…
My latest blog post...
The best strategies aren’t written, they’re built together.
When marketing, finance, and practice leaders co-create a plan, that plan stops being your or their plan, and it becomes the firm's plan...
Strategic planning works best when everyone’s in the room.
Our latest blog explores how CMOs can unite marketing, finance & partners to build smarter 2026 plans.
🔗 Take a read ➡️ psm-communications.com/strat…
#professionalservices #marketingplanning
Great choice!
Our Social CMO of the Month is Sara Holt
Since joining Center Parcs earlier this year, she’s led with purpose, creativity & authenticity, from driving performance to showing what real leadership looks like online 👏
A marketing voice worth following.
🔗 socialcsuite.agency/social-c…
When you do this kind of work, you realise just how genuinely impactful the work your clients do really is...
We’ve been working with PageUp to help share the impact they’re delivering for their clients.
Because in B2B, few things build trust like a well-told success story.
#CustomerMarketing #CaseStudies #ClientAdvocacy
Really enjoyed having this conversation with Caroline…
Yesterday’s #FromInkToImpact webinar with Caroline Florence was packed with insight.
#DataStorytelling isn’t just for analysts, it’s essential for all marketers.
🎥 Watch the full recording here (snippet below)…
🔗 psm-communications.com/webin…