Co-founder @graphitegrowth // We help companies like @MasterClass @Upwork @BetterUp on Growth, SEO and Conversion // @code4venezuela 🇻🇪
Miami 🏝
Joined September 2009
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Marcos Ciarrocchi retweeted
👀 yooooooooooo, OpenAI just hired an SEO expert
And they added 500k new monthly search traffic in the last 3 months!
So I used @ahrefs to reverse engineer the new playbook 👇
- Feature landing pages: /images/, /translate/, /sora/ targeting head terms like "ai image generator" (918K vol) and "translate" (23M vol)
- Plan pages: /plans/plus/, /plans/free/, /plans/pro/ capturing comparison & pricing searches (for AI SEO)
- Use-case pages: /use-cases/students/, /k12-teachers/, /scientists/ for audience-specific keywords
- Localized versions: /zh-CN/, /ja-JP/, /ar/ pages for international traffic
The /images/ page alone: 298K traffic, +$238K value
Classic programmatic SEO at scale
How to do this in Ahrefs:
1. Site Explorer → enter domain
2. Go to "Top Pages" report
3. Click "Status" filter → select "New"
4. Set date comparison: Last 3 months
5. Sort by Traffic to see biggest wins
This shows every page that didn't exist (or had zero traffic) during your comparison period
Gold for competitive research
Muscle memory is hard to change, so I renamed Notion Calendar:
Finder > Applications > Rename > add Cron
... thank me later :)
Marcos Ciarrocchi retweeted
Unless there is legislative change, it no longer makes sense to start a bootstrapped software startup in America anymore
It’s hard to overstate how catastrophically bad Section 174 is for software companies
Here’s an overview for anyone hearing about this only recently:
This is the best way to understand LLMs, happy to be able to see it in the newer models.
By popular demand, log probabilities are now in the Chat Completions API!
With logprobs for top output tokens, you can build features such as better autocomplete, classification, keyword suggestion, or assess the model’s confidence in its predictions. platform.openai.com/docs/api…
Marcos Ciarrocchi retweeted
Last week I sat down with @ethan_l_s from @GraphiteGrowth to learn what it takes to win at SEO.
Graphite has helped companies like MasterClass, Thumbtack, Robinhood, Netflix, and Honey develop their SEO strategies.
Here are the 5 most important things to know about SEO:
Marcos Ciarrocchi retweeted
Thanks for clearing up myths around tech audits, @ethan_l_s !
Great episode: lennyspodcast.com/the-ultima…
Marcos Ciarrocchi retweeted
There are some podcast episodes whose success surprises me. And there are those that I know will be huge hits from the moment I finish recording. Today's episode is the latter.
DO NOT MISS: The ultimate guide to SEO with @ethan_l_s, CEO of @GraphiteGrowth
youtube.com/watch?v=mOY159Tl…
Amazing company, and you get to work w/ @WilliamsonMark!
👇
I am hiring a VP of Business Operations & Strategy for @MasterClass! If know an AMAZING business operations / strategy person who wants to work at a fast growing business that is having a huge impact on our users, send them my way!
The Graphite team keeps growing 🚀 Super proud of what we've accomplished, and even more excited about where we're headed!
PS we're hiring: graphitehq.recruitee.com/
Interesting to see how @FrancisSuarez is stepping up his Twitter game 😃📝 #MiamiTech
One thing many growth people overlook.
If you are a small startup and you can't run many experiments (or don't have a lot of traffic) you have to run high-impact high-confidence experiments.
Marcos Ciarrocchi retweeted
MasterClass SEO blowing up!
Masterclass is valued at more than $800 million.
It's well known for attracting teaching talent like: Shonda Rhimes, Spike Lee, Aaron Sorkin, Stephen Curry, Simone Biles & more.
But what also should be applauded is the masterclass they're putting on re: content & SEO. [THREAD]
Marcos Ciarrocchi retweeted
¡Aquí vamos! Twitter acaba de liberar Twemoji 13, su versión de los nuevos emoji, incluyendo la AREPA 🫓.
Por ahora solo la pueden ver en la web de Twitter. Pero aquí tienen la imagen:
Marcos Ciarrocchi retweeted
Somos un grupo de voluntarios, dedicados a ofrecer información de salud con respecto al COVID19, para la población Venezolana. Envíanos tus preguntas y haremos lo posible por responderte. #Venezuela #COVID19 #QuedateEnCasa