DTC | Creative Strategy | Digital nomad.
Joined July 2019
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Boring mechanism explainers teach. Good ones make the problem feel real enough that the solution becomes obvious.
Stop describing the product and start showing people what the problem actually looks like from the inside.
Gout.
🤖 Made with AI
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Prompts are intellectual property.
Pay for prompts, understand the SOP inside the prompt yourself.
Swipe other peoples prompts, Reverse enginner finished products and extract the prompt.
Create organised folders and proactively improve existing prompts.
paschal | Dtc Creative Strategy retweeted
174,000 people die every morning, including Mfs who spent their best years pleasing others and preparing for a life they never got to live.
174,000 people die every morning, including Mfs who spent their best years pleasing others and preparing for a life they never got to live.
But who will trust AI generated ads?
Trust matters. But that's assuming trust can only come from a real creator on camera.
A scaling ecom brand that depends heavily on paid advertising should mostly be worried about streamlining how fast they launch and test new creatives,
It needs to be on a steady, and predicable.
These new cheaper models are making it easier to test hundreds of creative angles, hooks and formats without negotiating with a new creator every time, finding a new one with the perfect audience type is a hassle.
if you find a winning Ai ad, you get a human influencer to give it a run.
That's reduced demand, all that money gone to tokens for 10 times less the fee.
UGC is just one format for traffic, there is also Podcast on the side taking its own beating as brand sponsorships reduce slowly.
Brands can build trust through storytelling.
The question isn't whether UGC will disappear.
It's whether brands will keep paying creators per video when they can produce and test similar content themselves at a fraction of the cost.
UGC as a format will survive. The traditional UGC creator business won't.
If you write copy for probiotics long enough, you’ll start buying some.
Everyday you’re digging for more ways to sell a bottle subscription, everyday you get sold on the product, until you become a user yourself.
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$20K–$100K/mo Agency Owners Share How They ACTUALLY Get Clients (2026)
youtu.be/JOCR2pL6kTI?si=E0ky…
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UGC creators are so cooked.
For years, brands have had to pay per video whether it converted or not.
I know this cause I have been paid to push offers on my TikTok, but it’s a hit or miss.
And the more followers you had the more money you charged.
Right now, brands are building AI influencer pages they own.
Each page has its own meta ad account access, an organic content team, with a creative strategist on the side to produce persuasive angles, concepts and scripts.
One team can effectively manage multiple pages.
And with the right ad budget, traffic is basically unlimited and they never have to re-negotiate rates.
They don’t have to worry if you’ll ghost them or jump to a competitor 😬 next month.
They don’t have to deal with cancelled creators or inconsistent posting.
They own the pages forever.
What can you do as a UGC creator moving forward?
Stop waiting for the old model to come back. It’s not.
Start learning how these AI pages are actually built and run.
Learn the tools. Learn the systems. Learn how to create the content, the angles, and the strategy, you already have the experience.
With the right systems in place, you can become an agency.
The creators who keep selling their face and time for one-off videos will keep getting squeezed.
The ones who become the people who build and manage these AI influencer pages for brands will still get paid cos a scaling founder isn’t gonna do all that work themselves.
A YouTube channel you can start from is @ aisamsonreal he’s got good videos.
Tha being said, roles are evolving, it’s either you adapt and become useful in the new model, or you get replaced by it.
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Once went for burial in a village, and the family friend hooked up safety pin on my shirt.
What does it mean?
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paschal | Dtc Creative Strategy retweeted
H.E Peter Obi use pidgin English explain everything at ordinary President Show.
I stopped sending money.
1 yr ago I started incentivizing my little sister to build a reading habit and It worked.
No book summary, no bank transfer.
Her mindset is completely rewired, she’s sharper and holds mentally stimulating conversations. A full 180 from a year ago.
