@maxvwalbert

Building Virtual Product Placement in Video Games (VPP-IG) | @iab Games Council Member

 Ann Arbor, MI
adrenalineinteractive.ai
Joined April 2010
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726Media
If you play Fortnite UGC this week you might see our product placements for Ballboyz Soap--clinically designed to cure middle & high school athletes of embarrassing acne.
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That’s a very rosey interpretation of “before AI”
Samay
@Samaytwt
Sep 21
The current state of vibe coding 😭
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This is almost always the same candidate
Wayne Vaughan
@WayneVaughan
Sep 19
Who is the better hire? Candidate A) Master League StarCraft player, and former Guild or Class leader in World of Warcraft Candidate B) Stanford MBA
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Blizzard going on a generational run right now
World of Warcraft
@Warcraft
Sep 12
Carve A New Path In A Legendary World. WoW: Forever launches on November 4, 2026.

World of Warcraft: Forever Cinematic Trailer

Be among Azeroth’s most ardently adventurous adventurers when WoW: Forever launches on November 4, 2026

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Gaming got written off post-COVID while everyone chased AI, but it’s still a ~$200B market and the incumbents are weaker than they’ve been in years. Last cycle gave us Fortnite and Roblox. This cycle will do the same. At gaming multiples vs AI at 50x revenue, it’s one of the best asymmetric bets in consumer right now. Watch.
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How was your Tuesday?
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Closing an enterprise deal with a public company after a 7-month sales cycle
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The point of paid marketing isn’t efficiency but certainty
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Roblox is now going to take a percentage of all in-game brand sponsorships. It’s like if YouTube demanded every creator with a brand deal to pay a percentage for promoting the brand on the platform.
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Running ads on OpenAI: $60 CPM $200,000 minimum buy What do yall think? Expensive or cheap?
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I lowkey love @im_roy_lee
Roy
@im_roy_lee
Mar 13
Replying to @ivanburazin
how ab u give me more than a few months to lock in, bald head ass
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Maybe the Tik Tok but for games is just Tik Tok afterall 🤔
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Adrenaline Interactive launch video is loading….
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In NYC for the week. Who has co-working recommendations??
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If you’re into interoperability, Netflix games might be your gaming platform of choice in 2026
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This seems really cool
Next Indie 🔍
@nexindie
15 Dec 2025
Pinball deck-building roguelite game 'PinKeep' officially announced. From the developers of FAR: Lone Sails Demo launching in January Steam page: store.steampowered.com/app/4…
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Hanging this above my fireplace
Stealth
@Stealth40k
11 Dec 2025
Supergiant Games shared new art to celebrate the Game of the Year contenders at the Game Awards.
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My favs!!!
Gaming
@XGaming
11 Dec 2025
Supergiant is on the carpet at The Game Awards
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Genshin Impact <> Duolingo collab is genius: a) Gaming as a greater good. Studies show people are willing to game longer if they feel like its productive (i.e. learning a new language). b) Attention Grabbing c) Audience cross-pollination youtube.com/watch?v=avgyQClT…
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god damn this is such a sick collab
Fortnite
@Fortnite
23 Nov 2025
Take the reins of a racing legacy as the Ferrari F40 roars into the Shop!
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One of the harder parts about being a CEO/founder I think is getting out of your own way. If I have one regret in 2025 it's that I took too much control too often rather than just letting my hitters do their thing.
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