B2B SaaS growth marketer managing 3M+ in ad spend per year. Tinkering with side projects for fun.

Joined February 2020
A bespoke software revolution? I don't buy it. It'll exist. It already exists. Small consultants and big consulting firms have made custom software for years. It almost always sucks. It’s bloated, confusing, and because the client pays, it’s built wrong in all the ways. Who’s excited about bespoke software? Software makers! Of course they're excited about building bespoke software — that's what they do. X is full of them. Your feed is full of people who love making software talking about making software. Of course they’re excited about the revolution. Echo, echo, echo... Most people don’t like computers. Nobody in tech wants to say that out loud. People tolerate computers. They use them because they have to. Given the choice, most would rather not think about them at all. So when someone suggests that AI means everyone will build their own custom tools, ask who "everyone" is. The three-person accounting firm drowning in client paperwork? They want the paperwork gone, not a new system to maintain. The regional logistics company with 40 trucks? They want the routes optimized, not Joe spouting off about this new system he’s been messing around with. The law firm billing 70-hour weeks? They want leverage on their time, not a software project to design. They don’t hate technology. But building and maintaining their own critical systems isn’t their wheelhouse, regardless of how much faster and easier it’s become. It's another job on top of the job. Will these people use AI? Absolutely, for all sorts of things. Will some outliers go deep and build real custom systems? Sure, but they're almost always people who already had some pull toward software. The curiosity was already there. They were dabblers before. Giving everyone access to software building tools doesn't mean everyone becomes a builder. A powerful excavator doesn't turn a homeowner into a contractor. Most people just want the hole dug by someone else. They don’t want the responsibility either.
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Vibe coded my own MyFitnessPal alternative Zero ads Tracks COST of everything I eat so I can see where I’m overspending Has premium features for free I was able to replace all the annoying UX things I didn’t like Super satisfying
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I'm launching SEO Stream today! 🚀 A productised lead generation service for SEO agencies What makes it special: ✅ 1k companies funded in last 30d ✅ With SEO metrics, analysis + issues Sent straight to your inbox monthly Please support on PH, @UneedLists & @tinylaunch
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Planning is the cousin of procrastination
stop planning. just stop. there is literally no fucking point. my business plan? make money. i will simply do the thing that has the highest future probability that will make money. i won't sit there and think about it all day and pat myself on the back for thinking so hard
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if Cursor writes this React code, DON'T ACCEPT IT! i spent the last 2 weeks fixing unnecessary useState + useEffect sync. this is unmaintainable and adds tech debt unless you have a good reason, don't do this!
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In hindsight, the only problem with procrastination is feeling bad about it.
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dudes building with cursor
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28 birthday goals!🔥 ✅ have fun ✅ cross 8k followers 🔲 cross $2k in sales with uncoverlab.co, missing $80,47 It’s close 🤞
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Last Monday, I launched Beta Access to uncoverLAB.co! Since then, I added: ✨ 43 website components (20 light mode & 23 dark mode) ✨ 66 - screen flows ✨ 18 - wireframes Daily posting turns into: 🎉 3.3k total pageviews 🎉 2.8k unique visitors 🎉 11 customers What's more important: 👉 18 people come from landingly.co by @pJacquelDesign 👉 49 from 1000.tools by @dgut_ And it's still 11 days til the Product Hunt launch! LFG 🔥
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I have been building uncoverLAB.co in private since January 👀 I was so scared to launch it that people would judge the outcome, how the app itself worked, and how it could somehow negatively impact Baked. After hard times, rapid growth, and being burnt out as hell. uncoverLAB was my safe place where no one rushed me, and none expected anything. It was just fun. It was also great not to rush and to build the branding, website, app, and all the components without rushing. Since February, the vision in my head hasn't changed. I'm super grateful for: @danielstuski: for developing the app, listening to all my weird ideas and bug messages, and fixing them with speed of light @crazynnc for turning my website design into a beautiful framer, being one of the first testers, and always being happy to talk @TakoTreba, @d4m1n: for support and listening to me, being one of the first testers, and pushing me to go live @eliasstravik : being supportive on every step @tseringredmond: you can't imagine a better hypeman These people deserve the best. I'm still figuring out how to market it. Should it be b2b or b2c? How best to present what the app offers? Where should I do it? I will keep experimenting and learning. One thing is obvious: I would love to give people freedom to not start from blank Figma and make people less stressed before deadlines. I know showing revenue helps grow a lot - but I don't feel it. Instead, I prefer to find a way to give people some value with it. Ad, there's another obvious thing. I want to have fun while building it. Enjoy your day, and remember to take time for yourself, and greet people that are always there for you ❤️
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How API works?
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I instinctively recoil when someone responds to conflicting choices with “it’s a balance.” Sometimes, that’s right. More often, they’re avoiding making an important, difficult choice. Sometimes, they’re missing out on a genuinely novel idea. longform.asmartbear.com/conf…
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Your fancy website design is killing your conversions! The main goal? Visitors → Customers But most sites let complex designs destroy this. Here are 9 modern design trends for MAX conversions:
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Hey #buildinpublic friends, I'm looking for someone to help redesign an upcoming product landing page and optimize it for better sales messaging. Please DM me with details or share your best work below, and let me know how you can assist. #landingpage #ui
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Here are 4 simple steps that helped us close over $1,000,000 in leads at baked. design
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Yes, I'll be building all the 25 tools I'm launching launchable.studio for that reason 🚀 A minimum viable product studio I'll build fast by keeping it simple I'll be accepting one client a month until I finish all MVPs for 25.tools or hire other devs
Wait so you're building all these 25 tools?
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How and why I use tags as my main method of organising my @obsdmd vault. Want your Obsidian vault to be simple, yet well structured? I believe this could be the method for you. 🧵
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I'm launching Task Timer 🥳 A dead-simple way get your tasks done tasktimer.launchable.studio For now, it has a free access for everyone, or you can secure a lifetime access for $9 Any feedback appreciated! I started building it 72 hours ago 👀 This is 2/5 MVPs I plan to launch in 10 days
I miss building stuff from scratch 🥹 So, to prevent burnout... I'll spend the next 10 days building 5 MVPs (just for fun) 👀 Any ideas for simple web apps I could build? I'll be posting daily updates!
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Community-driven recruitment. Nev is working on awesome idea. Check it out 👇
🎉 Recrooit is LIVE on Product Hunt! producthunt.com/posts/recroo… If you're a part of our community or just really like Recrooit, my cofounder in residence and me would really appreciate your support 💙 Recruiting is now community driven, and you🫵 make all the difference!
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Solve your own problems. Build a portfolio of small bets. > 1 K-factor. Design products with virality in mind. Go with your gut feeling. Avoid the sunk cost fallacy. Have one clear value proposition. Don’t talk politics. Build an audience. Shamelessly charge for your products.
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