Gonna start doing Google Display Ads tear-downs First one is beehiiv Headline: “All-in-one Newsletter Platform” feels a bit generic - it doesn't allude to anything concrete, it doesn't capture attention and it doesn't relate to the copy or image. Visual: chart + paper plane. After a few seconds you get what it's trying to convey, but nobody’s giving a display ad a few seconds if it hasn’t already caught them. Changes: Show the moment they actually want and make it concrete - e.g a notification they’d love to see on their own dashboard. Make the headline benefit-driven and coherent with the image + body. Which one would make you stop to learn more?

For anyone running Google Ads for a B2B SaaS: At least one of these 3 things is likely limiting performance Even top agencies do number 3 because it looks productive but it makes smart bidding turn stupid

Best YouTube campaign I’ve ever encountered is by @wakingup Each ad is just a short meditation It’s a perfect break from video content I’m consuming and I literally look forward to these ads So obviously I signed back up Go to their website if you want to get pulled into their remarketing campaign - thank me later

Even more important today: “Don’t expect a creative idea to pop out of an LLM”

I’m giving up on apps It was always my dream to get my wife out a job with an app to replace her income I got one to 3kMRR and then it collapsed For this reason I’m giving up. I’ve got 6+ years experience Google Ads in SaaS I manage $4M+ in spend a year So I’m going to start taking clients and become a services agency instead. I just crave doing work I’m actually good at instead of fcking around with software with my mid skillset I genuinely think I can achieve my goal this way within 12 months, but it will be harder work, more stress and commitment. I’m done playing in the entrepreneur sandpit. It’s time to grow up.

for sure something is happening

saw this by @undercovertechgenius on inst and had to share on x 🫠

special place in hell for people who get Claude to write a 5 page strategy doc and then force everyone to read it internally why even outsource the strategy to ai in the first place? probably more unforgivable than an unprovoked voice note on whatsapp 😄

pushed my diet a little too hard the last few weeks diet break is pushing a little too hard back lol note to self: always avoid extremes correction: *usually avoid extremes

have the seo gods accepted my repentance? 👀 2 sales yestreday for the first time in a long time i still have AI-written posts, but I removed all the ones that got generated in a short period with similar structures

sometimes I have to choose between keeping the habit or not be sleep deprived still not sure which is the best long term strategy

very happy with the result 🐉

Drug-Misinfouence Tendancy - Chemical influence measurably degrades judgement Even coffee The number of times I thought an idea was gonna make me rich directly after a flat white is honestly baffling Maybe I need to limit my intake to think clearer One more gem from Munger

full day session today for my back 😨

ahrefs web analytics is so much nicer to use than GA4 how have I only just found out about this?