I help you generate sales and drive more leads inside of your business. Generated $1.2m+ in business so far. Still "messing up" & learning daily.

New York City
Joined April 2009
I feel like all these agency owners and Twitter “gurus” are talking about how easy it is to make content with AI but they forgot about coming up with original concepts. That is harder. Agree/disagree?
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This is an incredibly well-made ad by @karma_shopping. Why: 1. Social proof had me doing a double take 2. Using Amazon UI immediately disrupts my scroll and attracts my attention 3. Gives value in the same style an organic post would — I get a takeaway without even clicking
Don't overpay on Amazon again! You're welcome.

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Don't overpay on Amazon again! You're welcome.

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Last week I launched 10 new ads for clients. Only one actually converted. But the one that worked, drove over $5k in sales with $300 in ad spend. The conversion rate was off the charts (10%). Most ads fail. But some ads succeed and that's all that really f*king matters.
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If you’re on the fence about whether to hire the lower-cost media buyer or the more expensive one, DEFINITELY pick the cheaper one. (A thought thread)
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Sure, an expert may cost you a few grand more, but I promise you - They will make you more money and save you time and headaches.
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Bad media buyers can cost $10k in a stupid mistake inside the ad account. I’ve seen it SO many times. It may be more "expensive" to hire an expert. It’s a fortune to hire an amateur.
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2️⃣ Get "up to speed" on running ads yourself so you can keep them "accountable". All media buyers are created equally — of course! How hard could running ads REALLY be?
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Damn, this sounds cool. Community building is 💯 the key to any valuable brand in 2024. @ashvinmelwani great to connect with you and can't wait to learn from you!
Your community is the beating heart of your brand It’s your lifeline to your most loyal customers - and it’s a $$$-making machine. I made a step-by-step guide with the exact framework we followed to grow our community at Obvi Like, RT & comment “community” & I’ll DM it to you
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My goal this April is to read. Truly - I'm not reading anymore. Who can relate? And if you DO read...what type of @AmazonKindle or e-reader are you using? PS - back on Twitter after a LONG hiatus. I'm excited to be here again!
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We are halfway through this chat already! Shout out to our sponsor @andrewfoxwell If you're not already subscribed to his email newsletter - you should! It is an email I always read... foxwelldigital.com/email #PPCChat
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Navy SEALs have a saying. When something sucks, they look at each other and say "full benefit". It's an instant mindset shift. The message: every adversity is an opportunity in disguise. Welcome every shitty thing. Get the full benefit.
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When a company can't pay you on time...................................run.
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Consistency is a product of dopamine. Meaning, if you LOVE doing something, you're naturally going to create consistency from it. Here are a few examples of how that shows up in my life:
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4. I mentally or literally take note of the most important parts of my day. I imagine those things going well, and celebrate my ability to get to do them in the first place. This is the hardest, the mindset work.
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These things are my non-negotiables. In developing these systems and celebrating them, no matter how small.. I've shifted how I show up for myself, my business collaborators, my boyfriend, and my family. I kicked my antidepressants last January, which was a nice bonus also.