@mTab's CEO, Mark Langsfeld, recently discussed how #agentic #decisionintelligence advancements are bridging the #marketing #measurement gap facing #FMCG brands like @Unilever, @ProcterGamble, @KCCorp and @ThisIsReckitt, among others. Full article here: linkedin.com/pulse/closing-m…
Our head of customer success, Mark Lummas, on how #automakers, including @Ford, @Honda, @VW and @NissanUSA, need advanced #driver #insights to advise their #vehicle strategies, to address the chellenging #EV market and beyond. Read the article here: linkedin.com/pulse/honda-lat…
Our Global VP of Analysis & Insights discusses how #decisionintelligence advancements are positioned to help #FMCG brands, like @ProcterGamble. @ThisIsReckitt, @CP_News and @KCCorp become more #consumercentric in strategies, decisions and innovations. linkedin.com/pulse/colgate-p…
As #food & #beverage brands like @KraftHeinzCo, @TysonFoods, @MDLZ, @CocaCola, @GeneralMills, @FritoLay face growing market turbulence, many are turning to advanced tech. One example is The @Hersheys which is investing in #decisionintelligence.
linkedin.com/pulse/hersheys-…
A new report from YouGov reveals how ad #streaming packages are impacting #streaming services, including @Netflix, @DisneyPlus, @PrimeVideo, @paramountplus and @HBO, in terms of #churn and platform #loyalty with #audiences.
linkedin.com/pulse/hit-shows…
@mTab CEO, Mark Langsfeld, discusses how #agentic #AI and #prescriptiveanalytics deliver enhanced #driver #insights for more effective decisions, strategies and innovations for #automakers like @Ford, @Toyota, @Hyundai and @Tesla. Read the article here:
linkedin.com/pulse/autos-lik…
#Streaming platforms like @Netflix, @DisneyPlus, @paramountplus and @HBO are battling #stremflation. Our CMO, @mark_harrington, discusses this in #Media & #Entertainment News and how #agentic #decisionintelligence is flipping the script for #entertainment: linkedin.com/pulse/streamers…
The #automotive market is shifting rapidly. This has posed a challenge for most #vehicle OEMs, including @Ford, @Toyota, @Honda, @GM and @Tesla, with many relying on #agentic market insights to make vehicle strategy adjustments. Now @VW is making a move.
linkedin.com/pulse/vw-partne…
The #WellnessWave is crashing into th #alcohol market, with producers like @abinbev, @MolsonCoors, @Bacardi, @HEINEKEN, @BrownForman and @Diageo_NA looking to evolve product lines to keep pace with shifting demands...see how here:
linkedin.com/pulse/spirit-br…
Under EU regulations, #automakers like @Toyota, @Stellantis, @Honda and @JLR_News pay @Tesla to join their CO2 "pool" to meet EU #emission targets. However, changes in driver-centric strategies are changing the financial position of this agreement.
linkedin.com/pulse/toyota-st…
The 2026 @Insight250 nominations are open. Celebrate leaders, innovators, and pioneers shaping the future of #marketresearch, #consumerinsights and #datadrivenmarketing worldwide. @mTab is proud to power these awards, presented by @Esomar. Nominate here: insight250.com/nominate
Our CMO, @Mark_Harrington, discusses how #agentic #AI is the secret weapon advancing #entertainment brands like @paramountplus, @Netflix and @DisneyPlus with elevated #audience understanding and enhanced #content that engages #viewers. Read the feature: linkedin.com/pulse/wielding-…
#AI hallucination is an issue that many #media and #entertainment brands like @paramountplus, @Nickelodeon, @Netflix, @Disney, look to avoid as #DecisionIntelligence solutions become a trusted way to validate #agentic accuracy.
linkedin.com/pulse/how-enter…
Our CPO, Roger Sanborn, sat down with @Insight250 for an in-depth #ResearchWorld feature on #decisionintelligence's expanding impact and the role of #AI across the enterprise, elevating Insight, Research, Marketing, Product and Innovation Teams.
researchworld.com/articles/o…
As US #consumer spending sees volatility, @Colgate is focused on taking a stronger #consumercentric approach. According to #ConsumerGoods Tech, the brand has embraced a long-term 2030 strategy built on faster #decisionmaking to meet #shopper needs.
linkedin.com/pulse/colgate-p…
Our SVP of Client Strategy, John Sevec, discusses what he's experiencing on the frontline of the #AI innovation with clients adopting #decisionintelligence across the #fastmovingconsumergoods (#FMCG) industry. Read the feature in FMCG AI News: linkedin.com/pulse/three-pri…
Our Chief Product Officer, Roger Sanborn, discusses how #AI #decisionintelligence delivers advanced data integration and analysis that delivers unrivaled insights to enhance #productinnovation and #consumerengagement. Full article: linkedin.com/pulse/snacking-…
@mTab's Global VP of Customer Success, Mark Lummas, on how leading #FMCG brands like @Unilever, @ProcterGamble, @GeneralMills and @Hersheys are looking to #AI #decisionintelligence to gain a competitive edge in the 'Shelf Wars.' Read more in FMCG AI News: linkedin.com/pulse/how-ai-de…
Across #media & #entertainment #streaming dominance grows for brands like @YouTube, @Netflix, @paramountplus and @warnerbros. @Nielsen says streaming captured a record 47.5% of TVs in December, thanks to increasing viewer-centric content strategies.
linkedin.com/pulse/streaming…
