
The rank-and-click era is ending. I write about what replaces it. | Director of SEO @bluehost @yoast @hostgator | AEO + Vector based growth
Toronto, Ontario
Joined July 2009
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Krinal Mehta retweeted
AI didn't kill content marketing. Lazy marketers did 🤷
AI just gave them the ability to flood the internet with mediocre content at scale.
More articles. Less thinking. Zero differentiation.
Have we become so obsessed with publishing that we've forgotten why anyone should read our content?
Know more on today's #SEOTalk Spaces, live in just over couple of hours.
Join our hosts @parthsuba77, @MalharBarai live and share your thoughts
On #SEOTalk this week:
Did AI Kill Content Marketing, or Did We?
We chased keywords, traffic, and publishing volume. AI just made it easier to produce more of the same.
Is AI the problem, or is our content strategy broken?
Join the conversation with our hosts @parthsuba77, @MalharBarai, @sksahin03, @ShwetaUk05 today and share your thoughts
Live at 9:30PM India time
xitter.cf/i/spaces/1XxygwDMmykGM
Krinal Mehta retweeted
Most brands are still treating distribution like it’s 2023.
But AI Search is pulling signals from a much wider ecosystem.
If your brand isn’t showing up where the conversations, citations and recommendations happen, your content may exist without really travelling.
We learn more about it later today on #SEOTalk Spaces along with our hosts @parthsuba77, @MalharBarai at 9:30PM
Krinal Mehta retweeted
AI Watermarking is talk of the town and SEOs can't ignore this chatter.
But should it really become part of your SEO Strategy?
We talk about this and much more on today's #SEOTalk Spaces live at 9:30PM
Do join our hosts @parthsuba77, @MalharBarai, @sksahin03, @ShwetaUk05
xitter.cf/i/spaces/1qxoNYbbLAkJv
Krinal Mehta retweeted
Less than 2 hours to go.
Most SaaS AI search audits stop at the website.
But AI recommendations are also shaped by reviews, comparison pages, communities, citations and third-party mentions.
Join our hosts @parthsuba77, @MalharBarai for an exciting conversation
SaaS AI Search Audit: Why Your Own Site Isn’t Enough?
#SEOTalk Spaces
On #SEOTalk Ep. 139 today:
SaaS AI Search Audit: Why Your Own Site Isn’t Enough?
Because your SaaS website may be perfectly optimized but is AI finding enough evidence beyond it to trust, cite and recommend your brand?
Join us as we look beyond traditional SEO audits along with our hosts @parthsuba77, @MalharBarai, @sksahin03, @ShwetaUk05
Live at 9:30PM India time on:
xitter.cf/i/spaces/1yGBeegWPeLKN
Krinal Mehta retweeted
Bloggers were taught to write for rankings.
Now AI Search is forcing a different question:
Is your content actually useful, original and worth citing?
This week on #SEOTalk, we examine which old SEO habits need to stay and which ones need to go
Join our host @parthsuba77, @MalharBarai at 9:30PM today and share your thoughts
What if the SEO rules that once helped bloggers rank are now making their content invisible in AI Search?
This week on #SEOTalk Spaces Ep. 138:
Are Old SEO Rules Killing Bloggers in AI Search?
Join us as we challenge what still works, what needs to change, and what bloggers should do next.
Share your thoughts with our hosts @parthsuba77, @MalharBarai, @sksahin03, @ShwetaUk05 at 9:30PM India time
xitter.cf/i/spaces/1qKVmmPevZMxB
Krinal Mehta retweeted

GREG ISENBERG@gregisenbergJul 21
United States
United StatesConnected via United States App StoreAccount-level information, not a live location or per-post device.
So let me get this straight....
1. Agents are about to outnumber humans on the internet, so most of the traffic, transactions, and conversations online will soon be machines talking to other machines while we sleep.
2. Superintelligence exists now, and for $20/mo you pretty much get it all.
3. Cloud agents allow you to run a business 24/7 and from literally a phone while you're waiting to order a latte.
4. Voice AI is wide open. This industry has barely changed since the 90s. Infinite opportunities. Voice AI is finally getting good enough.
5. Mobile apps are interesting again for the first time in 10 years, because an AI-first app that thinks and acts on its own is a different species than the passive ones in the store today. There are kids doing $100k/MRR.
6. It's the golden age of open source. The models you download off Hugging Face for free and own forever are landing within months of the ones behind paywalls, so the smartest thing on earth can't be throttled, priced up, or shut off by a company having a bad quarter.
7. The keyboard is on its way out. We spent 40 years learning to type fast, and it's about to feel like handwriting, because soon you just talk and the computer goes and does it.
8. Every company is about to hire agents with their own logins, their own inboxes, their own track records, and a shadow economy is forming where agents pay, hire, and vouch for other agents.
9. Software stopped being something you buy and became something you rent by the hour. The whole industry is repricing from $50 a seat to thousands per outcome. Tons of opportunity.
10. Robots are about to have the moment software agents just had. The intelligence got solved. Now it's dropping into machines with arms and legs, and the people who can wire AI into hardware are about to be the most fought-over hires on earth.
11. The 10-person startup can now out-ship the 500-person company, and everyone can feel it happening.
12. Every white-collar task is getting a "do it for me" button, and most people haven't pressed it yet.
13. Data you've been sitting on for years is suddenly worth something, because now an agent can actually use it.
14. Language stopped being a barrier. Real-time translation that actually works means the next huge consumer app might get built for a market you can't even read, by someone you'll never meet.
15. Every SOP is turning into a product. The way a business does one thing, written down as a markdown file an agent can run, is now something you can sell. Knowledge that used to live in someone's head became downloadable.
16. The moat moved from what you know to how well your business is written down. The company an agent can actually run wins, so being legible beats being big.
17. Since agents will get scammed by other agents, a whole trust layer has to get built. The Yelp for agents. The escrow for machines. Wide open.
18. You keep the whole thing now. A business that needed 50 people to hit $10M needs 3 and some agents, so instead of splitting it 200 ways with investors, it's just yours.
19. Search engines minted a generation of millionaires and billionaires. LLM search is about to do it all over again. Billions of eyeballs are moving off Google and onto ChatGPT, so being the answer inside the models is the new front page.
20. The margins are stupid. You charge someone what they'd pay a human, and it costs you a few bucks in tokens. That gap used to go to payroll. Now it goes to you.
Any one of these would DEFINE a decade on its own.
We got ALL of them at once, stacked on top of each other in the same 18 months.
It's a magical time to be building.
You don't need to overthink it.
Build.
Krinal Mehta retweeted
Is your site sitting behind Cloudflare?
If yes, Go to Security -> Settings -> Configure AI bot policies
Under "Training" section make sure "Allow (do not block)" is selected.
Do this before 15th of September.
Why?
From this date onwards, If you have selected the block training option, Cloudflare will block multi-purpose crawlers (specifically those that combine Search with Training) such as Googlebot, Applebot, and BingBot.
This will destroy your SEO work.
Take action and pass this on to your devops/developers.
Krinal Mehta retweeted
So deeply sad to report Bruce Clay has passed away, he's the Father of SEO and has helped shape this industry into what it is today - you will be so so deeply missed @BruceClayInc seroundtable.com/bruce-clay-…
Introducing Claude Tag, a new way for teams to work with Claude.
In Slack, Claude joins as a team member with access to the channels and tools you choose. Tag Claude in and delegate tasks to it while you focus on other work.
Krinal Mehta retweeted
This is really big news. Google introduced the Open Knowledge Format (OKF) - a standardized way to store information in a directory of markdown files. Makes it really easy to make a digital brain that agents can use.
These files can serve as a living wiki. You can give agents the ability to query them or edit them. They can interlink.
Seems to me this could replace Notion or Obsidian. I can think of so many uses for this.
Google's blog post: cloud.google.com/blog/produc…
An easier to understand explanation is the SPEC.md file:
github.com/GoogleCloudPlatfo…
I gave those two links to Antigravity and asked how we could use it for any of the projects we're working on. It came up with so many ideas. I would imagine Claude Fable 5 would whip up some pretty amazing things based on this system.
Currently creating an OKF library of our pepper garden. It's going to be a fun weekend.
Krinal Mehta retweeted
Here’s your monthly reminder that you shouldn’t be prompting coding agents anymore.
You should be designing loops that prompt your agents.
Krinal Mehta retweeted
Coming up in less than 2 hours on #SEOTalk Spaces
Is Your Content Audit Missing the Business Layer?
Converse with our hosts @parthsuba77 & @MalharBarai and share your insights
Live 9:30PM India Time
On #SEOTalk Spaces tonight:
Is Your Content Audit Missing the Business Layer?
What does it really mean and how does it impact you? Join our hosts @parthsuba77 & @MalharBarai to find out and also share your thoughts.
We go live at 9:30PM India time today
xitter.cf/i/spaces/1jxXggwmZWyJZ
Krinal Mehta retweeted

GREG ISENBERG@gregisenbergApr 18
United States
United StatesConnected via United States App StoreAccount-level information, not a live location or per-post device.
There’s $1T up for grabs for agent-first startups and this window is WIDE open. Probably 10,000+ niches.
How it plays out:
1. Every SaaS company follows salesforce and goes headless within 18 months
2. a new category of "agent-native" startups emerges that treat salesforce, HubSpot, workday etc as dumb backends. the startup IS the agent. the SaaS is just the database.
3. the entire consulting/services industry around enterprise SaaS gets compressed into software. the agent replaces the implementation team.
4. outcome-based pricing becomes default. nobody pays per seat when the "seat" is an agent making 10,000 API calls a minute. you pay when revenue hits your account.
5. the winning founders are ex-operators who understand a vertical workflow cold. the code is the easy part. knowing that a property manager spends 14 hours a week on lease renewals? that's the insight worth $100M.
6. distribution becomes the moat. when anyone can wire agents to APIs, the company with the audience and the brand wins. media + agents is the new SaaS. There’s a rush to incubate live/short form shows.
7. Silicon Valley goes all influencer. Roy lee gets this. Pat Walls gets this. Sam Parr gets this.
8. the first $1B agent-native company in each vertical will look nothing like the SaaS it replaced. smaller team, higher margins, no implementation cost, no churn from bad UX because there is no UX.
the fastest path to wealth right now: find an industry that still runs on dashboards, phone calls, and spreadsheets. build the agent-native version. charge per outcome. own the workflow end-to-end.
someone reading this right now is going to build a $100M company off this exact shift. tell me about it on the @startupideaspod when you do. Im rooting for you.
Less reading, less bookmarking, more building.
the last wave rewarded people who built pretty interfaces on top of ugly data.
I think this wave rewards people who build smart agents on top of exposed APIs.
Or who just build the APIs themselves
Here we go
Welcome Salesforce Headless 360: No Browser Required! Our API is the UI. Entire Salesforce & Agentforce & Slack platforms are now exposed as APIs, MCP, & CLI. All AI agents can access data, workflows, and tasks directly in Slack, Voice, or anywhere else with Salesforce Headless 360. Faster builds, agentic everything. 🚀
#Salesforce #Agentforce #AI
venturebeat.com/ai/salesforc…
Krinal Mehta retweeted
Ugh. Google's new AI Mode no longer sends users directly to other sites when they click a link.
Instead AI Mode *stays open* while it opens the website in an adjacent window.
The user may see your site, but they never leaves Google. Another brick in the walled garden.
Krinal Mehta retweeted
Cloudflare introduces a new tool
Check if your site is "Agent Ready"
Well per their own vague metrics they got some work to do on their own site :D
Cloudflare@CloudflareApr 17United States!
United StatesConnected via WebLocation may be affected by a proxy or VPN.Account-level information, not a live location or per-post device.
Today, we are excited to introduce isitagentready.com — a new tool to help site owners understand how they can make their sites optimized for agents. cfl.re/4tgEUPc
Introducing Claude Opus 4.7, our most capable Opus model yet.
It handles long-running tasks with more rigor, follows instructions more precisely, and verifies its own outputs before reporting back.
You can hand off your hardest work with less supervision.
Krinal Mehta retweeted
Did you know you can now connect your GA data directly to LLMs like Gemini? ✨📊
By setting up the new Model Context Protocol (MCP) server, you move from manual reporting to strategic, AI-powered analysis.
▶️ Hit play to see the complete setup process → goo.gle/47CsGrA
























