Brand Builder | Strategic Marketer | Public Relations Counselor | Principal at PRworks | Adjunct Professor at York College | Accredited in Public Relations
Harrisburg, PA
Joined June 2009
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Happy to earn this award recognition. Happier to work with such great people and organizations!
The Public Relations Society of America (PRSA) Central Pennsylvania Chapter has presented PRworks with two awards for initiatives completed in 2021-22. The firm has earned 11 awards from the chapter over the past four years!
Read More: buff.ly/3Vk4Jx7
Announcing a major personal and professional milestone!
#businessownership #branding #marketing #publicrelations
Today we add to the PRworks story! After five years of leading PRworks as managing partner, Jason Kirsch, APR is now sole owner and principal of the firm.
Read more: buff.ly/3SVRznZ
So happy to welcome Lauren Gorbey to the @PRworksPA team!
We’re excited to announce that Lauren Gorbey has joined our team as a coordinator and designer!
With expertise in both public relations and graphic design, we are so excited to have her aboard and look forward to the future ahead!
Five common social media mistakes organizations make and how to fix them, from the team at @PRworksPA.
There are many reasons an organization’s social presence may be coming up short – a stretched team, a small budget, or a lack of specialized expertise. Here are five common mistakes companies make on social and how to fix them. #SocialMediaDay buff.ly/3lbbMaZ
Jason Kirsch retweeted
Whether your organization is still navigating workplace changes brought on by the pandemic or has settled on adjustments for the moment, your organization’s values are a guide to drive your decisions and actions. Read what the team at PRworks values: buff.ly/3F314MH
Great to be out in support of @UnitedWayCapReg!
We had such a wonderful time at the @UnitedWayCapReg's 100th Anniversary Community Celebration! Thank you for all you do for our community.❤️
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May the Fourth be with you!
May the Fourth be with you! We couldn't let the holiday pass us by (especially Star Wars superfan Jason!) without finding a way to celebrate, and what better way than sharing leadership lessons from Boba Fett? Check out this Entrepreneur article: buff.ly/3r1eTFt
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Looking forward to presenting on the four-step public relations process (research, planning, implementation, evaluation) to @pprshbg members this month!
We're kicking off 2022 with APR Boot Camp instructors @ABHill, APR, and @kirschjs, APR! On Jan. 27, they will walk us through the RPIE process, remind us why it’s important and demonstrate RPIE in action.
Register today: bit.ly/34GAFGs
*This event will be virtual*
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Proud to advocate for @hrccredc and our region!
Here at the Chamber, we take pride in strengthening our members' relationship with our region's business community. Thank you, Jason Kirsch, Partner & Senior Counselor at PRworks, for being a visionary board member and sharing your story! Find out what the Chamber can do for you.
Kinds words like these from clients like Cindy Rock Dlugolecki truly make me smile.
The Hand That Holds The Quill, an original play written by Cindy Rock Dlugolecki, debuted in the fall of 2021. Read how the PRworks team developed an award-winning campaign leading to sold-out premier shows: buff.ly/3oSSWb9
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Happy New Year from our team at @PRworksPA!
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Three awards for our branding and communications work judged by industry peers… what a fantastic way to cap off the year! I couldn’t be prouder of our team at @PRworksPA and more thankful for the collaborative partnerships we have with our clients. Way to go team!!
.@CentralPaPRSA recently presented PRworks with 3 awards! We earned a Keystone Award for media relations for The Hand That Holds The Quill, a Keystone Award for a branding project for Voce and a Silver Keystone Award for newsletters for BJE Poultry. buff.ly/3rYfLMB
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Pride and joy! Thank you to our friends at @VoceTogether for celebrating the recognition of @PRworksPA as a 2021 Keystone Award winner for corporate branding by @CentralPaPRSA
Congratulations to @kirschjs and the incredibly talented @PRworksPA team on their multiple honors from PRSA Central PA! Their strategic insights helped craft the Voce brand recognized with a Keystone Award. We couldn't be more pleased and proud! @mrizzybell @fawndavies
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Theatre and the arts hold a special place for me, which made our work to promote the premier of The Hand That Holds The Quill all the more rewarding!
Playwright Cindy Rock Dlugolecki was inspired to write The Hand That Holds The Quill by the discovery of a relative who served as the scribe for the U.S. Constitution. Read how the PRworks team's media relations strategy led to a sold out premier weekend: ow.ly/8TMq50GExqy
My thanks to @PALibraryAssoc! During the last three weeks, I had the privilege of providing media training to librarians throughout PA. My own takeaway? Libraries are vital in so many more ways than I knew! Get to know yours. #PublicRelations #LibrariesTransform
3 of 4 job seekers will consider your organization’s brand before applying. Here are ideas to up your employer brand and recruitment marketing:
#employerbranding #reputation #recruitment #marketing
Is your organization having a tough time filling open jobs? According to a LinkedIn survey, 75% of job seekers consider an employer’s brand before applying. Recruitment marketing is crucial to help your organization stand out. Learn more: buff.ly/3l45ZoG
After you read what sea captains and public relations counselors have in common, don’t miss the link at the end to try your hand at steering a ship through the Suez Canal.
#publicrelations #evergiven #prstrategy
In March 2021, the world was captivated by the story of the Ever Given, a massive cargo ship stuck in the Suez Canal. This crisis revealed a common thread between sea captains and PR professionals: a four-step #strategic planning process. Read more: buff.ly/3j914SB
Had a great couple of days helping communication professionals across the country prepare to earn the Accredited in Public Relations (APR) credential. Always a pleasure teaming up with you @ABHill and @SeanConn_PA! Next one up: November 2021. apps.prsa.org/Learning/Calen…
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Thank you @unamartone and Rotary District 7390 for having me as a guest speaker from @PRworksPA tonight. I appreciated the opportunity to talk about social media strategy and share best practices!
#socialmedia #training
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