PRworks

The Public Relations Society of America (PRSA) Central Pennsylvania Chapter has presented PRworks with two awards for initiatives completed in 2021-22. The firm has earned 11 awards from the chapter over the past four years! Read More: buff.ly/3Vk4Jx7

Today we add to the PRworks story! After five years of leading PRworks as managing partner, Jason Kirsch, APR is now sole owner and principal of the firm. Read more: buff.ly/3SVRznZ

Have you wondered if your organization’s communication is effective? If it is achieving your goals? A communication audit can answer those questions. Communication audits can seem daunting, but we broke it down into five manageable steps: buff.ly/3r6meUy

Customers have high expectations. If your business can't meet them, they're going to leave for your competitors. Here are 8 ways to make every interaction count: buff.ly/2ysr6u8

We’re excited to announce that Lauren Gorbey has joined our team as a coordinator and designer! With expertise in both public relations and graphic design, we are so excited to have her aboard and look forward to the future ahead!

There are many reasons an organization’s social presence may be coming up short – a stretched team, a small budget, or a lack of specialized expertise. Here are five common mistakes companies make on social and how to fix them. buff.ly/3lbbMaZ

Instagram recently walked back its plan to go full-screen after backlash from influencers. The move shows that leaders aren't always right and that owning a mistake is vital. Read more from Insider: buff.ly/3cJotbR

What do Benjamin Franklin and Tony Robbins have in common? Both were firm believers in learning from failure and from others. Learn more about what they can teach you about self-improvement: buff.ly/3znLHMr

Situational leadership is about adapting your style to the development level of each team member based on their skills, confidence and motivation. Understanding your team can bring out the best in your employees and set you up for success. Read more: buff.ly/3ORDUw5

It's official: We now have shorter attention spans than goldfish. You have just 8 seconds to grab a customer's attention. Are you up for the marketing challenge? buff.ly/3xUKsng

Many executives make decisions alone and take credit for every win. Research by Yuan Zou and Ethan Rouen shows how leaders—and their companies—directly benefit when they engage and elevate colleagues. buff.ly/3w4tfIT

Hiring is no small feat, especially for small businesses. The pressure is high to find the right candidate for the role they will play. Here's what you should look for to tell if an inexperienced job candidate has growth potential: buff.ly/3bql9lj

Consumers expect businesses to have up-to-date and easy-to-navigate websites. Your website creates a first and lasting impression of a business. Whether building a site from scratch or refreshing an existing site, here are six best practices to follow: buff.ly/3nDRWq9

Happy Independence Day from PRworks!

There are many reasons an organization’s social presence may be coming up short – a stretched team, a small budget, or a lack of specialized expertise. Here are five common mistakes companies make on social and how to fix them. #SocialMediaDay buff.ly/3lbbMaZ

At PRworks, every day is Take Your Dog to Work Day for Carly's dogs! As you can see, Ollie loves helping with graphic design while Pepper works diligently behind the scenes. Don’t worry, Ollie won us all over with his 10 Reasons to Give Hourly Treats presentation! ❤

Humor and levity in daily work interactions, even virtually, can change how our brains work to develop creative solutions, reduce stress, and solve problems. Read how one CEO gets his team to laugh together and how it leads to success: buff.ly/39c9Zj1

How can employers do a better job hiring and keeping young workers? New research sheds light on the social aspects of onboarding that can make or break a young worker’s experience. Here are 10 ways employers can improve their onboarding: buff.ly/38hjldq

When facing a difficult decision, we may unconsciously set expectations about the decision-making process and the outcome. There are 4 vantage points to help fight bias: behavior, information, analysis and the structure around you. Read more: buff.ly/3kbbgcm

Whether your organization is still navigating workplace changes brought on by the pandemic or has settled on adjustments for the moment, your organization’s values are a guide to drive your decisions and actions. Read what the team at PRworks values: buff.ly/3F314MH