Kayla Franklin (@kaylaw) profile picture

Aspiring morning person. Head of Marketing @app_archive past lives: PMM @salesforce @hulu @dropbox @twitter. alum @Stanford

Los Angeles, CA
Joined March 2011
Photo by Kayla Franklin (@kaylaw)Photo by Kayla Franklin (@kaylaw)Photo by Kayla Franklin (@kaylaw)Photo by Kayla Franklin (@kaylaw)Photo by Kayla Franklin (@kaylaw)Photo by Kayla Franklin (@kaylaw)Photo by Kayla Franklin (@kaylaw)Photo by Kayla Franklin (@kaylaw)Photo by Kayla Franklin (@kaylaw)Photo by Kayla Franklin (@kaylaw)
Kayla Franklin retweeted
Still thinking about this.
there is no moat
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Named my @Muse agent Neema, which you can only really appreciate if you’ve read Raven Scholar @AntoniaHodgson (fav read of the year!!). Manifesting my agent to be as knowledgeable and amazing as my fav character!! And also how cute is my little avatar.
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Kayla Franklin retweeted
Scary halloween costume ideas, AI edition: - An AI-powered B2B marketer behind on Q4 pipeline: Wear a blazer covered in AI subscription receipts. Carry an empty bucket labeled “Pipeline” and a stack of 400 blog posts. Keep muttering, “Maybe we need another agent.” - An autonomous agent: Wear a robot costume. Ask for approval before doing literally anything. - A human in the loop: Business casual. Trapped inside a Hula-Hoop. Still responsible for everything. - A prompt engineer: A hard hat and a clipboard that says “Make it pop.” - A haunted attribution model: Covered in numbers. Unable to explain where any of them came from. - A content zombie: Shuffle around repeating “In today’s rapidly evolving landscape…AEO....GEO...EEAT” - A displaced em dash: Dress as a giant —. Spend the night insisting you existed before ChatGPT. - A token bonfire: orange tissue-paper flames, a pile of fake money, and a laptop that’s still trying to make the headline “a little punchier.” - A Frankenstack: Nine AI tools in a trench coat. None of them integrated. - A brand-voice exorcist: “The power of our style guide compels you!” - A six-fingered creative director: “Something feels off, but I can’t put my fingers on it.” - A purple gradient goblin: Turning every B2B brand into the same purple AI startup. - An “almost right” monster: Perfect from across the room. Deeply upsetting up close. - The ghost of the exported deck: A white sheet covered in overlapping text, missing fonts, and broken charts. One giant title runs off the edge of your body. - An agent harness: Wear a climbing harness with tiny robots clipped to every strap. Label the carabiners “Tools,” “Memory,” and “Guardrails.” Spend the night untangling them while insisting they’re autonomous. - An AI wrapper: Wrap yourself in cellophane. Put “ChatGPT” underneath and “Enterprise Marketing Intelligence Platform — $999/month” on top. - You down with MCP? Yeah, you know me. Wear a tracksuit, a giant “MCP” chain, and cables connecting you to every app logo. Carry a boombox labeled “Tool calls.” and for the grand finale of ideas... A context window: Wear a cardboard window frame with orange trim. Stuff it with brand guidelines, slide thumbnails, and feedback until paper spills everywhere. Put “Make the logo bigger” on the newest note. Let “What we’re actually selling” fall out the bottom. Optional finishing touch: a sash that says “This conversation has been compacted.” what did i miss?
🤖 Made with AI
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Kayla Franklin retweeted
archive just locked its first 7-figure contract. archive makes ai agents that listen to and deep research everything said about your brand & product, and then turns around to run and scale creator marketing for companies like cognition and l'oreal with specific CTAs and talking points to drive your conversion goals and counter your opps. @benigeri is an ocd beast, and he's cooking: archive.com
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Looking for a new dog boarding place as our go-to (“Pupparazi”) sadly closed abruptly just 3 days ago 😢. Convinced dog hotel owners have more fun than any other job. The puns! So much joy!
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Anyone else have Fable Fear?? Like... of course I want to test the new @claudeai models, but I don't want to be THAT person who burns through company usage in 30 minutes $$$
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Pulling a competitor report breaks down everything from the creators they're working with, to the hooks and content that are performing best for them. You can essentially reverse-engineer what a company's campaign and marketing strategy is... in 2 minutes. 🤯
I'll run a free Deep Research report on your brand or on a competitor. Here's why. We just launched new capabilities for Archive's Deep Research product, and the fastest way to explain it is to show you your own data. How it works: you start with the question, pick the report, and Archive asks only for the inputs that report needs. It analyzes your brand's content and your competitors' content, along with the comments on both, then turns everything into an actionable report in minutes. Trend shifts, campaign performance, competitor share of voice, creator partnerships. Open the finished report in Claude or ChatGPT and keep digging from there. Comment REPORT with the brand or competitor you want analyzed. I'll DM you to grab the details and we'll send the report over.
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Kayla Franklin retweeted
I'll run a free Deep Research report on your brand or on a competitor. Here's why. We just launched new capabilities for Archive's Deep Research product, and the fastest way to explain it is to show you your own data. How it works: you start with the question, pick the report, and Archive asks only for the inputs that report needs. It analyzes your brand's content and your competitors' content, along with the comments on both, then turns everything into an actionable report in minutes. Trend shifts, campaign performance, competitor share of voice, creator partnerships. Open the finished report in Claude or ChatGPT and keep digging from there. Comment REPORT with the brand or competitor you want analyzed. I'll DM you to grab the details and we'll send the report over.
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Basically, we built @claudeai for Creator Marketing
YOUR CREATOR PROGRAM JUST GOT A LOT SMARTER. Today we're launching Archive MCP, and it changes how your team interacts with your creator data. @app_archive is where brands like Crocs, L'Oréal, DoorDash, and UNIQLO capture and measure their creator content: the posts about your brand, the creators behind them, and the earned media value (EMV) they generate. With Archive MCP, you can now connect Archive to the AI tools your team already uses and ask about your creator program the way you'd ask a teammate. A few things you can ask: → "Show me Instagram posts with EMV over $500 this month." → "Which creators posted about us this week with over 100,000 views?" → "Summarize this week's top posts by EMV so I can share them with the team." The possibilities are endless, and the answers come back in seconds. Anyone on your team can get it themselves, the moment they need it, without logging into Archive or waiting on a report. It's read-only, self-serve, and included on every 2026 plan.
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Had quite possibly the best coffee ever this morning at @CoupletCoffee Santa Monica location and got to meet THE @gefensk - great way to start the day. Thank you @TheCouncilCap for bringing the community together.
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Baby’s first football game! Let’s #GoStanford! @StanfordFball
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Learn HOW to bring all the Salesforce innovations to life!
Attend the Success Ecosystem Keynote at #DF22 in-person, and you may receive a limited-edition Blaze plushie, while supplies last! Bookmark the session to learn how to unlock innovation and reach your business goals faster: sforce.co/3xwTYgL
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Professional Services is what you need? Don’t miss this keynote tomorrow about some of Salesforce’s finest who can have a huge impact on how you set up and use @salesforce products + they are giving away SWAG 🚨Swag alert 🚨 #df22 Scan the QR code
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Great @CueHealth ad, also a fantastic product, but maybe I'm biased because it's integrated to the @salesforce #SafetyCloud and #Dreampass. #SuperBowl #SuperBowlCommercials 5,000 of us used it at our Company Kickoff in NY last week.
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👀👀😍
Will they be first to reach the finish line? Stream the season finale of #LegendsOfTheHiddenTemple now: go.cwtv.com/streamLHTtw
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Kayla Franklin retweeted
👋PJ and I competed on a game show @CWHiddenTemple & our episode airs this Sunday! If you don’t have cable (like us), it’ll be available for free on the CW app on Monday. It’s the 2nd-to-last episode, so you know it’ll be PACKED with action, FUN, & DRAMA. Go team #PurpleParrots!
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👋PJ and I competed on a game show @CWHiddenTemple & our episode airs this Sunday! If you don’t have cable (like us), it’ll be available for free on the CW app on Monday. It’s the 2nd-to-last episode, so you know it’ll be PACKED with action, FUN, & DRAMA. Go team #PurpleParrots!
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Kayla Franklin retweeted
I have no idea who did this, but if you know, find them and tag them. One of the best things I’ve seen on this app this week
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Kayla Franklin retweeted
Introducing the Work.com platform — tools to help every community and company reopen safely 💻 Workplace Command Center 🤝 Contact Tracing 🏥 Emergency Response 🤒 Employee Wellness 🗓 Shift Management 👩🏽‍🎓 Reskilling 🎗️ Volunteer Management
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Kayla Franklin retweeted
how everyday feels
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