Marketing Science, Gaming @ Facebook Previously: Data Science @ Bank of Ireland and @ Paddy Power

Joined March 2011
Kate Minogue retweeted
In today's #AIIreland podcast, @hellofrekkel's @katemin discusses how diverse problem-solving in #AI centres on customer understanding, how #generativeAI will become useful, trustworthy & combat #misinformation & much more 🎧Listen Now 👇👇👇 tinyurl.com/8nbhf6z6 #aireland
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"It is important for more people to understand that data products, such as AI, don’t follow the same rules of consistency or accuracy of other technologies." Kate Minogue shares a nuanced explanation of what accuracy means in the context of ML projects. buff.ly/3wHGeCS
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Is accuracy always a quality you want to maximize in your data science projects? Kate Minogue explains why the counterintuitive answer is more complicated than a clear "yes, of course!" buff.ly/3wHGeCS
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For her debut TDS article, Kate Minogue presents a helpful framework to support businesses as they develop a data and AI strategy tailored to their organization's specific needs. buff.ly/3Ubrbdt
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Try it twice in one weekend with a flight and time difference in between😭 #clockchange #daylightsavings #summertime linkedin.com/posts/the-econo…
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Join us virtually at Mobile All-Stars on the 7th of December to learn how you can maximize the performance of your campaigns in a privacy first world. Hear from my colleagues and I on a range of top of mind topics to help improve your ad performance!... bit.ly/3VjiPPj
Not long now! Join us tomorrow (Nov 2nd) where we'll hear from leading #Gaming advertisers who've been meeting these challenges head-on, measurement partners who are adapting to the new landscape and industry experts who will share their vision for how... bit.ly/3h2MiNW
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Meta Connect 2022 took place last week and you can still watch the recording! Exciting announcements such as our Mixed Reality Headset (Quest Pro) and partnerships with Microsoft and Accenture. Not to mention the long awaited Avatar legs! #meta... bit.ly/3T6d325
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With challenges in attribution post-ATT, Gaming companies have struggled to adopt supplementary measurement approaches that are less compatible with their operating rhythms. Check out my article on @GIBiz on what the industry needs today. gamesindustry.biz/mobile-gam… #SKAN #mmm
Such an important reminder. I've spoken about "cognitive diversity" to highlight issues in hiring the same qualifications or experience that so often correlate to "people like us" but we need to be so alert to that not becoming a cop out for the real work #dei #diversity
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Thank you and goodnight
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This is really cool! Last week Meta was inducted into the "Billion Dollar Roundtable" which celebrates corporations that have spent $1BN with minority and female-owned suppliers. #diversity #meta #bdr #billiondollarroundtable bit.ly/3pIB7Lm
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Watch our overview of how machine learning and automation can help you to boost liquidity as well as our recommended strategies for SKAdnetwork campaigns. facebook.com/fbgaminghome/ma…
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Discover how Wildlife Studios developed a Marketing Mix Modeling solution with their partner Analytic Edge, to identify a mix of optimizations that could help drive improved performance. bit.ly/3oyFmIY
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Anyone got a stat on what % of people going through an airport at a given point are first time flyers? May or may not be related to security queue impatience....
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One please! 👌
If you’re in need of a comforting word today, a ‘hibernacle’ is a winter retreat, where you can pretend for a time that the outside world doesn’t exist.
The future of measurement is a topic I spend a LOT of time thinking about so it was a pleasure to get to talk to some industry leaders on just that. If you are interested in hearing how others are planning for the future check out the recording here! #data bit.ly/3G5vSLW
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