"Premium” isn’t simply a marketing label. It’s a status earned when an impression meets a set of conditions. #ComcastEmp bit.ly/4dxKGXa

Multiscreen TV campaigns deliver 2x incremental return on ad spend and drive 2.4 x more web visits compared to using just TV or streaming, according to new research from Comcast Advertising. #ComcastEmp bit.ly/4rSqzJ7

Summer '26 delivered no shortage of must-watch moments. As one standout season comes to a close, a new wave of sports and seasonal content is poised to keep viewers engaged through the rest of the year. #ComcastEmp bit.ly/3VIHlOJ

According to @ComcastAd, the key to reaching Millennials isn't choosing between TV and streaming, it's showing up wherever their fandoms, passions, and viewing habits take them. #ComcastEmp bit.ly/4h9LqE5

New research from @FreeWheel and MediaScience. 94% looked at the ad in streaming, compared to 75% in social. Streaming viewers also spent 36% more time watching an ad. Download the full report: #ComcastEmp bit.ly/4AhC801

Kris Magel, Head of Global Agency Partnerships for @FreeWheel, on why streaming buyers are cutting out the middle of the supply chain. Direct connection vs third-party SSP route: 29% more reach, 25% greater efficiency. #ComcastEmp bit.ly/3URl1C1

See how Comcast Advertising and Mastercard are working together to ensure brands can prove the value of their TV media spend just as they can their digital campaigns. #ComcastEmp bit.ly/3U0mw0x

.@dentsu added programmatic linear TV to an existing streaming and linear mix through @FreeWheel Buyer Cloud. 20% incremental household reach on streaming. 35% of households incremental to linear. 99% de-duplicated reach. #ComcastEmp bit.ly/4gcSyyL

Advertisers! Check out these five key trends you should know about sports advertising to maximize impact. #ComcastEmp bit.ly/4bmivt7

Check out how a Comcast Advertising campaign helped MINI USA achieve: ✅ 5x increase in high-intent actions ✅ 35% lift in new or used sales ✅ 25% higher conversion rate for participating dealers #ComcastEmp bit.ly/4yCGfTQ

Good rundown of what actually shaped the TV and streaming conversation at Cannes this year, outcomes, agentic buying, and agencies wanting to own more of their own tech stack. Worth the read if you weren't on the Croisette: #ComcastEmp bit.ly/4vhJeOm

AI in TV Advertising: The Buyer, Seller, and Viewer Perspectives #ComcastEmp bit.ly/4g400gc

Quiet power with his approach

Baseball lover here!

With many competitors cutting back on summer ad spend, advertising during the summer gives brands a competitive edge with +22% increase in share of voice. Learn more in this blog from @ComcastAd. #ComcastEmp bit.ly/4xyARjP

Goes hard 100% of the time.

Velo continues to climb. Adding good of speed.