@joelbackaler

Risk Technology Analyst at Gartner. I no longer actively post on X. Follow me on LinkedIn if you would like to stay connected.

 Boston, MA
linkedin.com/in/joelbackaler/
Joined August 2008
  • Tweets5K
  • Following1.6K
  • Followers1.7K
165Media
Joel Backaler retweeted
Jonathan Cheng
@JChengWSJ9 Dec 2019
In China, a country where consumers are wary of fakes, online influencers have become a trusted source—and a key driving force for retailers. A colorful glimpse inside this world, with lovely photos and telling charts, by @littlewern @stuwoo @raffaelehuang on.wsj.com/2LAuM0X
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Very excited about Strategic Intelligence from WSJ Pro and DuckerFrontier, a new solution to inform strategic initiatives for global executives. Click to take your #marketintelligence to the next level & get a head start on strategic planning season buff.ly/2YYvda2
Joel Backaler retweeted
Nicolas Chabot@nicochabs17 Apr 2019
"Establishing a global center of excellence to define a common set of IM standards that your local teams can tailor for their country or region is critical for success.” says @joelbackaler in <INFLUENCE 2.0>
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More fantastic coverage of 'Digital Influence'! @joelbackaler spoke to Raconteur about the future of social media #influencers 👇 bit.ly/2VZ7BQO
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Joel Backaler retweeted
Jill Rowley@jill_rowley9 Apr 2019
Replying to @markboothe
I recommend Digital Influence by @joelbackaler!! artillerymarketing.com/marke… – at South Carolina, USA
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Great to see so many topics related to influencer marketing from my book Digital Influence being featured at #SMMW19 amzn.to/2lTd8Z6
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The power of GLOCAL: when it comes to #socialmedia influencer marketing, a global strategy with local implementation is the best option. Global models change, but trusted relationships remain constant hbr.org/2018/09/to-grow-your… via @JoelBackaler @HarvardBiz

To Grow Your Business Abroad, Partner with Local Influencers

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. The most common ways of doing this — sending execut...

hbr.org
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Thank you @FairKristy amzn.to/2lTd8Z6
Kristy Fair@FairKristy11 Mar 2019
Finished reading over the weekend Digital Influencer by @joelbackaler - a must read for anyone thinking about launching a B2B or consumer influencer program.
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Thank you Julie!
Julie Azorit@JulieAzorit9 Mar 2019
Partnering with local #influencers can be an efficient #marketing strategy to reach and engage with your audience as a global #brand 👉see why in @joelbackaler 's article @HarvardBiz hbr.org/2018/09/to-grow-your… @guedjdelphine @sandrine_pinel @ElisabethObadia @RBaranger

To Grow Your Business Abroad, Partner with Local Influencers

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. The most common ways of doing this — sending execut...

hbr.org
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Joel Backaler retweeted
Sandit
@sandeshsuvarna8 Mar 2019
Have been in the influencer segment from last 2yrs. I would say it's one of the most enlightening books to understand global influencers' marketing strategy. It has made me understand many new concepts. Final word "Move on Interruption ad". Thanks @joelbackaler – at Bengaluru South, India
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#Huawei will continue to face difficulties in developed markets like the US, but it still has a big opportunity in emerging economies - ex: the brand is everywhere in Mexico City airport
Thank you for sharing @JBarbosaPR
J Barbosa 🐝@JBarbosaPR37 Mar 2019
#Interview with Best-Selling Author & Global Marketing Strategist @joelbackaler Read how Joel became an expert in #InfluencerMarketing, his passions, predictions for the future & who influences him via @Onalytica @JBarbosaPR cc @Mantonsm @rosscampbellme bit.ly/2xtwom3
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Joel Backaler retweeted
Traackr@traackr6 Mar 2019
Watch @joelbackaler 's interview and learn how #InfluencerMarketing impacts today’s global business landscape bit.ly/2BDhdZU
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Joel Backaler retweeted
Traackr@traackr15 Feb 2019
Listen to @joelbackaler, author of #DigitalInfluence sharing lessons from 100+ Global #InfluencerMarketing Experts: bit.ly/2BDhdZU
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A new study says AI will contribute $15.7 trillion to the global economy by 2030, but 14% of the world's workers will need to change occupations or move to new sectors/geographies.
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Meet Ryan. He’s 7-years-old and makes $22 million a year playing with toys on #YouTube (the highest-earning #YouTubeStar) #RyanToysReview #FridayFeeling
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I'm really looking forward to reading @CynthiaLIVE 's new book "Platform" when it comes out next month - just pre-ordered my copy. I've always been extremely impressed by her insights on #personalbranding goo.gl/c2VgQC
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Joel Backaler retweeted
Lee Odden
@leeodden18 Jan 2019
“People say that influencers are selfish and engage in unfair practices. Is that true?” Get the truth about influencers from @joelbackaler @trywefind @EyeHateHeels @djwing_wing @taugenthaler And more (including my two cents) bit.ly/2RxF0UY via @DearMishuDad
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Spotify strikes deal with India's largest record label.. this means my #podcast has another syndication into #India engadget.com/2019/01/14/spot…
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First to market seldom matters. Rather, first to product/market fit is almost always the long-term winner. - @arachleff
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