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End-to-end creative automation for performance-driven entertainment brands. Scale UA & LiveOps production. Test more. Move faster.
San Francisco
Joined February 2021
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“Anyone not using Layer is 2.5 steps behind."
@matejlancaric, after surveying 115 UA studios for his Q1 2026 report
Here's what he's talking about:
bit.ly/4AEVufT
Curious how Seedance 2 and Seedance 2.5 compare?
Check it out in Layer! bit.ly/4zVoRdq
#AI #GenerativeAI #Seedance #AIVideo #LayerAI
🎉 We’re thrilled to share Dr. Luke Dicken is joining Layer's Board of Advisors.
Luke was building game AI before it was cool, literally. His PhD dissertation had to be called "Simulated Virtual Worlds" because his university wasn't ready to put "Games" on a doctoral diploma.
Since then: a decade shaping AI at Zynga, Head of AI at Take-Two Interactive, seven years as Chair of the IGDA Foundation. Four degrees in AI. A career defined by building what actually works, not what sounds impressive.
He joins us at the perfect moment. Layer is moving beyond the hype — focused on bringing real, measurable results to game studios across production, live ops, and user acquisition. Luke's perspective on where AI genuinely moves the needle (and where it doesn't) is exactly what we need as we scale.
We're aligned on something we believe deeply: the studios that win won't be the ones who jumped on AI first. They'll be the ones who used it smartest.
Honored to have him in our corner.
More to come. 👊
Select your character. Ask for a turnaround sheet. Done.
Layer's agent builds it for you, no manual redraws needed.
bit.ly/3T2RViE
#GameDev #AIart #ConceptArt #GameArt
The more we try MiniMax H3 Max, the more we're impressed with its balance of cost and quality. Watch this 10 second video we made for just $1.20! All we needed was a simple prompt, a first frame image, and a reference image.
Want to get production-ready assets for lower costs and less generation time?
Try MiniMax H3 Max in Layer today! bit.ly/4hYQ0WA
#MiniMaxH3Max #AIVideo #GenerativeAI #LayerAI #TextToVideo #AICat
Curious on the capabilities of MiniMax H3 Max? Check out this 10 second video we made in 1 attempt with 1 prompt in just 17 seconds. It only cost 26.7 creative units, and included the video and audio in sync!
This new model works great for lower costs and faster generations.
Give it a try in Layer! bit.ly/4gnXzVz
#MiniMaxH3Max #AIVideo #GenerativeAI #LayerAI #TextToVideo
New in Layer: MiniMax H3 Max 🎬
Text-to-video + image-to-video, native stereo audio, up to 4K, 6 aspect ratios, 5-15s clips. Plus a new low-cost 480p tier for fast drafts.
Live now: bit.ly/4xmJA8f
#AIVideo #GenerativeAI #MiniMax
Early character concepting eats time. Layer's agent helps you get that first idea down fast, describe the style, outfit, props, and get variations to react to and build from.
A faster way in, not a shortcut around the work.
Try it here: bit.ly/3Uh46Zu
#GameDev #CharacterDesign #ConceptArt
Same prompt. Two different models. Which one is better?
Gemini 3 Pro vs GPT-2, tested side by side in Layer. Detail, consistency, quality, speed, it's not as obvious as you'd think.
Compare them yourself in Layer: bit.ly/4qBuxoM
Which do you think is better?
#AIComparison #Gemini3Pro #GPT2 #LayerAI #AITools
Upload an image. Write a line. Watch it talk.
That's lip sync on Layer - no camera, no actor, just a prompt.
bit.ly/4xUeVPG
#AIVideo #GenerativeAI #Layer #CreativeAutomation
Setting up a workspace used to just cost units.
Now it earns them.
155 free CUs waiting for new users in your workspace now.
Go claim them → bit.ly/3UuJVY1
#CreativeUnits #AItools #LayerAI
Turn your character refs into a full storyboard with one prompt.
Pick your character(s) and a little context - that's it. Consistent characters, consistent style, every frame.
bit.ly/3SgbfZu
#AIStoryboard #GameDev #ConceptArt
We didn't just make a video. We showed you exactly how.
Shots → audio → subtitles → Video Timeline node → done.
Build yours the same way.
bit.ly/4ij0a4h
#AIVideo #Layer #CreativeWorkflow #GenAI
Bad object in an otherwise perfect shot? Paint it out.
Inpaint lets you edit only the pixels you select, nothing else moves. Watch us clean up a scene in real time.
Use inpaint on your images today: bit.ly/4ifTWlI
#AIart #GameDev #CreativeTools
Your characters just got a voice.🎙️
Add trained TTS models (Qwen 3, ElevenLabs TTS 3) straight to your Reference Sets. @-mention → brand-consistent character voice. Train once, unlock dozens of languages automatically.
Check out our tutorial here:
youtube.com/watch?v=wjufgF92…
Want to give it a try?
Visit Layer now: bit.ly/3Un30LE
Reskin an entire batch of assets to a new theme in one workflow. Watch it happen in under a minute 👇
bit.ly/4gvjMAS
#GameMarketing #MobileGaming #UACreative #AITools #GamingStudio #CreativeAutomation #MobileUA #GameDev #MarketingTools #LayerAI #UserAcquisition
Need a lighting change? In Layer, it takes seconds.
"Change Lighting" lets you pick where the light comes from, on any image, right in the Lightbox. No starting over. No re-render from scratch. Just point, choose your source, done.
What used to be a tedious, technical process is now the fastest step in your workflow.
Try it in Layer today - bit.ly/4wnirAL
#mobilegamemarketing #gamedevtools #uacreative #creativeautomation #aitools
Meshy 7 is now live in Layer!
The major upgrade: geometry alignment. Meshy 7 reads your reference art at higher resolution and locks generated models to it, so proportions, handles, and fine details match your concept art instead of drifting.
For game and UA teams, that means less manual cleanup and more assets that ship on the first pass. Give it a try in Layer today - bit.ly/4hqycTT
#Meshy7 #LayerAI #GameDev #AI3D #GameArt
Reshoots are expensive. Re-angling shouldn't be.
One of Layer's many tools allows you to completely change your camera angle. It adjusts the vertical and horizontal perspective on any existing image - no new capture, no new asset request.
Nail the angle on a still, then use it as the reference frame for whatever comes next.
Upload an image and try it today: bit.ly/4wZk1dw
#AIediting #GameDev #CreativeTools #Layer
🤖 Made with AI