CEO of Spotted Media. Featured in the NYT, CNN, CNBC, and Adweek
Los Angeles
Joined March 2011
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.@CNBC's exclusive coverage of the best to worst celebrity endorsements in fashion and retail, powered by @SpottedInsights cnbc.com/2018/08/03/under-ar…
Thanks to the @latimes for illustrating (with Spotted’s data) what the future holds for Johnny Depp and Amber Heard
Janet Comenos retweeted
Don’t usually have to play “was that shots or fireworks” in my area but did anyone else hear that?! #westhollywood #weho
Janet Comenos retweeted
Exclusive: @SpottedInsights launches its first disgrace insurance product. Within 7 days clients will know payout based on public outcry. Payouts starting at $10 million. Average A-list celebrity tracked by company has 5.6 risk incidents. Full story here cheddar.com/media/spotted-ce…
My newest contributor piece for @Adweek focuses on how brand crises are increasingly resulting in local government punishment adweek.com/brand-marketing/b…
My newest @Adweek piece published today on the importance of your celebrity partner being globally relevant adweek.com/brand-marketing/h…
I was interviewed by @CNN on the value of celebrity endorsement for Super Bowl ads cnn.com/2019/02/01/entertain…
.@Variety published a story with @SpottedInsights' data, analyzing Kevin Hart's uncanny ability to recover from scandal variety.com/2018/biz/news/ke…
When you know you f'd up professionally, just apologize. Apologizing quickly and profusely will always yield a better result than waiting or deflecting.
Very proud of this piece that @SpottedInsights and @JLTGroup have put out on celebrity decision-making and celebrity risk analysis.
As companies place greater importance on which athletes, film stars, musicians and celebrities they engage for multi-million pound promotional campaigns, they must consider how to calculate the risk of engaging with a given celebrity.
Read more here: ow.ly/w7gQ30n0PDj
I was quoted in the @nytimes about the impact that #MeToo has had on the world of celebrity endorsement: nytimes.com/2018/11/09/busin…
.@FastCompany wrote an article about my travel tips in their "Recommendations" section. Sounds like I am a @diptyqueparis and @WhiteandWarren business influencer....
.@Variety covered an exclusive today on the best to worst endorsements featuring actors, powered by @SpottedInsights' research: variety.com/2018/biz/news/ol…
Fantastic coverage today in @CNBC of @SpottedInsights' celebrity risk research cnbc.com/2018/10/03/a-celebr…
My newest piece for @Adweek on the mistakes brands often make when choosing a celebrity endorser: adweek.com/brand-marketing/5…
My most recent piece for @Entrepreneur on @SpottedInsights 's office space stunting our creativity entrepreneur.com/article/319…
"We have 45 gemologists and we work with the University of Texas to immediately assess the composition of a gem, to verify the authenticity of a piece of jewelry." - CEO of @therealreal @Citi Disruptors
"Established brands today often try to 'buy cool' which feels very inauthentic to the consumer." - @Citi Disruptor Conference
My newest piece for @Adweek on what brands can learn from @Nike and @Kaepernick7 adweek.com/brand-marketing/w…
