The Authority in Celebrity Data, Research and Risk Analysis

Boston, MA
Joined March 2017
Spotted's industry report on celebrity endorsements in fashion and retail is featured on @CNBC. Under Armour x Dwayne "The Rock" Johnson ranked as the best-matched celebrity-brand partnership. cnbc.com/2018/08/03/under-ar…
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Kansas City Chiefs QB Patrick Mahomes has inked a deal with Hunt’s Ketchup. Mahomes openly discussed his love of ketchup several times before the deal was made.
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Spotted is featured in @FootwearNews discussing Kanye West's wild year and how is actions and support of President Donald Trump has affected his personal brand and those of the companies he works with: footwearnews.com/2018/focus/…
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The cast of the reimagined Aladdin is on the cover of @EW. Will Smith is front and center with co-stars Naomi Scott and Mena Massoud.
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Spotted retweeted
As companies place greater importance on which athletes, film stars, musicians and celebrities they engage for multi-million pound promotional campaigns, they must consider how to calculate the risk of engaging with a given celebrity. Read more here: ow.ly/w7gQ30n0PDj
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Idris Elba says the #MeToo movement is “only difficult if you’re a man with something to hide” vntyfr.com/HEbi4uK
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Adam Devine from Workaholics stopped by Page Six to help some staff up their Tinder game and promote Captain Morgan rum
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Lil Jon and the Kool-Aid Man teamed up for a viral Christmas song
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Spotted delivers rich data and research on over 20,000 global celebrities (from A-list stars to niche and up-and-coming talent) to help you select exceptional celebrity partners that will move the needle.
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Very proud of this piece that @SpottedInsights and @JLTGroup have put out on celebrity decision-making and celebrity risk analysis.
As companies place greater importance on which athletes, film stars, musicians and celebrities they engage for multi-million pound promotional campaigns, they must consider how to calculate the risk of engaging with a given celebrity. Read more here: ow.ly/w7gQ30n0PDj
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THROWBACK: A$AP Rocky discusses his experience being homeless and losing his father: youtube.com/watch?v=jbPioDTY…
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Nike released an amazing new ad starring Odell Beckham Jr. The spot shows OBJ at various points of his career set to Michael Jackson’s ‘Don’t Stop ‘Til You Get Enough’ xitter.cf/Nike/status/1064218597…
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Spotted's first joint content piece with JLT Group, a leading global specialty risk and insurance firm. The piece highlights the new data that is now available to brands and entertainment companies to help them avoid taking on undue risk.
As companies place greater importance on which athletes, film stars, musicians and celebrities they engage for multi-million pound promotional campaigns, they must consider how to calculate the risk of engaging with a given celebrity. Read more here: ow.ly/w7gQ30n0PDj
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LinkedIn’s @iroughol released 50 ideas for 2019. Brands won’t be able to stay neutral anymore. Nike used Colin Kaepernick effectively. Standing for nothing is now the worst position for a brand to be in.
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Spotted retweeted
Offset interrupted Cardi B on stage, and she wasn't having it cnn.it/2Chk2R8
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Bruce Springsteen’s Broadway Show sold out 236 consecutive nights and is now available on Netflix:
Taylor Swift is bringing her latest stadium tour to Netflix. This trend is gaining steam in the music industry. Bruce Springsteen will be releasing his own concert on Netflix tomorrow.
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Kodak Black walked out on an interview after the host mentioned an ongoing sexual assault case involving Kodak. xitter.cf/HOT97/status/107298078…
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Kanye went on a Twitter spree airing dirty laundry about Drake last night. The line referenced here is from when Drake rapped about how people shouldn’t wear Yeezy’s around him on a song.
This quoted post is unavailable.
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Adidas just signed Stan Smith to a lifetime deal ahead of his 72nd birthday this Friday footwearnews.com/2018/focus/…
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Movies with female leads have outperformed those with male leads over the past 4 years
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