@janameron

Mom of two, wife of one, digital media geek and soul cycle addict

Joined March 2009
  • Tweets70
  • Following296
  • Followers278
5Media
"You have to be willing to put yourself out there." @janameron shares how her job as a cocktail waitress led to her successful career as SVP, Programmatic & Data Strategy at @InsiderInc in our latest edition of #FirstJobThisJob.
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“This is the vision we have for where we want to take business and be more consultative," says @janameron. Introducing SAGA, our first-party data ad targeting and reporting tool. businessinsider.com/saga-aud…

We're announcing the launch of SÁGA, a strategic overhaul of our audience-data platform

SÁGA is a tool that helps Insider Inc. fulfill its mission of informing and inspiring the digital generation.

businessinsider.com
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Replying to @janameron
@janameron Bossing up the Programmatic conversation @InsiderInc
Business Insider Press Room@BIPressRoom13 Jun 2019
Listen now! 🎙️ Our SVP of Programmatic & Data Strategy, @janameron, was on @AdExchanger Talks this week speaking with @zachrodgers. Tune in to hear what you need to know about the value of #programmatic for #publishers. adexchanger.com/podcast/podc…

Podcast: Is Programmatic Good For Publishers? | AdExchanger

The first slur against programmatic, dating to about 2008, was that RTB stood for “race to the bottom.” In the same year Jeff Zucker, then CEO of NBCU, decried the trade of “analog dollars for...

adexchanger.com
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.@nichcarlson assigned @hblodget to start writing again, so now Henry has his very own newsletter. Sign up here: read.bi/2BPJDkw And read the first edition here: read.bi/2BO4R2e
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The Top 10 Programmatic Agencies bit.ly/2C3CH0v by @AlisonWeissbrot @SarahSluis & @KellyLiyakasa

The Top 10 Programmatic Agencies | AdExchanger

  By Alison Weissbrot, Sarah Sluis and Kelly Liyakasa Programmatic has transformed the role of the media agency. When programmatic was new, trading desks formed within agencies and holding companies...

adexchanger.com
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Markets Insider is live! Real-time markets data, news and personalized portfolios. read.bi/2dHccUx via @themoneygame
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Jana Meron retweeted
Magnite@magnite18 May 2015
.@janameron discusses how @businessinsider uses our Ad Engine to support direct buys at minimum spends: adexchanger.com/publishers/b… - @SarahSluis
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Thanks as always @janameron ! xitter.cf/adexchanger/status/600…
AdExchanger@adexchanger18 May 2015
Business Insider Brings On Small Advertisers With Publisher Trading Desk bit.ly/1IIePPS by @SarahSluis
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Jana Meron retweeted
Magnite@magnite14 May 2015
At #DPRS tmrw: @businessinsider's @janameron & our own @Mrjustint on how to unlock max demand for your audience. digiday.com/event/digidaypro…
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Jana Meron retweeted
Eric Low@EricLow30 Apr 2015
"Pure 1st party segment saw 50% lift in performance than 3rd party....It works." @janameron #WTFProg
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Our programmatic team just declared "Mr. Roboto" as their theme song. I approve.
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