Helping businesses grow with Data-driven Marketing | Sharing insights along the way.

UK
Joined November 2007
Hands down @WisprFlow is the best $12 spend each month.
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Keeping my 2026 predictions short and sweet this year
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Really clever use case for an Ai agent. So many ideas get trapped in our heads, having an Ai interviewer pull them out is very cool.
Pumped to announce Distro, the first AI content strategist. Distro solves a problem I’ve personally watched thousands of founders & execs go through. Creating content & building an audience has a ton of obvious benefits: - Free customers - Constant hiring pipeline - Access to dope people - User feedback But it takes a lot of time & content skills, which most people don’t have. Distro makes this 10x easier, turning natural conversation into content in minutes. Here’s how it works: 1. Start a studio session 2 Tell Distro what you want to chat about 3. Distro develops an interview plan & has a conversation with you 4. Conversation is turned into summary, key quotes, and several post drafts 5. You can edit posts, connect your social accounts, and fire off content right from Distro Now, creating content can be a quick, daily habit that you look forward to vs. a pain in the ass you've come to dread. Huge shoutout to @devsharma_8 for building a kickass agent. Try out Distro for free below… P.S. use us on web for the best experience. a ton of upgrades coming soon (including improved mobile UX).
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Wow!
Wow. This entire movie was created with AI leveraging text-to-video tools from Google. Humans only created the music & sound. The future is going to be INSANE. (Credit: @jasonzada)
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I've tested so many planning apps and none of them have every offered enough to make them stick. Until today - If you're a timeblocker @getAkiflow is really worth a look. The ability to block time within your google calendar and then nest tasks within those blocks is truly unique. A calendar within a calendar is a genius idea. I've tried this app probably 3 times before and totally missed that functionality and simply compared it with other top planners like @sunsamaHQ
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Most marketing metrics are a waste of time. Here are 5 numbers that actually matter for 2025 🧵👇
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4. Customer Acquisition Payback Period (4/5) How long until a customer becomes profitable? If you don't know, you're flying blind.
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5. Retention Rate Delta (5/5) The month-on-month change in customer retention. This predicts problems before they hit your bottom line. Are you tracking what matters?
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So I just got a “thanks for subscribing to Apple TV+ via Amazon video” email. Automatically enrolled me on a 7 day free trial that then starts charging automatically. I’m already an Apple TV subscriber via Apple Since when were they allowed to auto renew a a trial they’re signing up customers to without consent?
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AI won't replace marketers. But marketers who use AI will replace those who don’t. Want to stay ahead? Here’s what to know 👇 **The Smart Shift:** Businesses leveraging AI tools see 20% faster campaign optimisation. Are you still relying on manual guesswork? **Data Mastery Simplified:** Automation transforms overwhelming data into actionable insights in seconds. Why waste hours when your competitors won’t? **Budget Boost:** AI-driven bidding strategies achieve higher ROI without extra spend. Does your PPC budget deliver all it can? AI in marketing isn't optional anymore Are you already using Ai in your campaigns?
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"Good marketers use data. Great marketers obsess over it." Your marketing budget isn't delivering because you're measuring what's easy, not what matters. Here's the uncomfortable truth about performance tracking 👇 **The Comfort Trap:** 88% of marketers track website visitors and social engagement. But only 15% measure customer lifetime value. Are you avoiding the metrics that actually drive growth? **The Real Cost:** Companies focused on surface-level metrics spend 34% more to acquire customers. Deep analytics teams spend less and grow faster. **The Mindset Shift:** Stop celebrating vanity metrics. Start obsessing over: - Customer acquisition costs by channel - Lifetime value by segment - Revenue attribution modelling - Lead quality scoring Your competitors are drowning in data while you're floating on assumptions. The most profitable marketing decisions are made in spreadsheets, not social media dashboards. #MarketingAnalytics #DataDrivenMarketing #GrowthMetrics
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Your PPC ads are too clever. And it’s costing you customers. 📈 Clever ads might win awards, but clear ads win conversions. Here’s the difference: 👇 **Clever Ads:** - Use industry jargon that confuses the audience. - Focus on being witty instead of addressing pain points. - Look impressive but fail to drive action. **Clear Ads:** - Speak the customer’s language—simple, relatable, actionable. - Highlight specific benefits or solutions. - Drive measurable results by aligning with user intent. Are your ads trying to impress or trying to convert? What's an example of your clearest headline?
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Why Your PPC Campaign Is Bleeding Money—and How to Fix It in 3 Simple Steps Here's the hard truth: Most PPC campaigns are designed to fail. Why? Because they ignore these three critical factors: 👇
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3. Skipping the Data Dive. 📊 Analytics isn't optional. The businesses hitting 7-figures know how to dissect their campaign data to find golden opportunities.
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Take a hard look at your campaigns today. These steps are simple, but they're not easy—yet they separate the winners from the ones wondering where their budget went.
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