New Yorker. @TuftsUniversity Grad. Marketer. Lipstick Lover. I use this platform to share bits of my life, articles I like, & art that inspires me.

New York, NY
Joined November 2011
found these keys tonight on the upper west side in NYC - gave them to the doorman at 12 w 72nd! hoping they’re reconnected with the owner #uws #lostkeys #lostandfound
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i finished this last week and can’t stop thinking about it - definitely recommend reading
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i saw @Trevornoah perform at @INBOUND and have always been the biggest fan - this book was beautiful and his love for his mom is unmatched ❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️
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between all that reading, the Julian Schnabel exhibit is a MUST SEE at the @BrantFoundation 🤌🤌🤌
another MUST READ - bravo @emrata 🙌🙌🙌
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beautiful country by @QianJulieWang is a MUST READ 👏👏👏
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separately - i am a total sucker for @Starbucks holiday cups! love this annual campaign, it’s brilliant ❤️😍✨
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this is so good - bravo marketing @netflix @YouNetflix 👏👏👏
How Joe found my new house adress ?😳😳
HELL YEAH — Meet Hannah Renzland, Owner and Director of Hannah's House of Dance in West Milford - Parkbench parkbench.com/blog/hannahs-h…
hey @united - yesterday i flew for the first time in over a year on a flight from EWR to SAV and have to commend Charles who was an exceptional flight attendant. made me feel so comfortable/safe - highly personable and so so kind!
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completely agree with this - even better, send me content that *happens* to include other products you sell that might work well with my initial purchase - ie. outdoor table/chairs to use under those new lights!
There's so much opportunity for brands to provide content based on products we purchase. Example: Bought patio string lights. Send me: instructions on how to hang, photos, where to find posts if I dont have trees, what type of bulbs dont attract mosquitos. Instead I got nada.
Here are 8 tactics from inside Airbnb's email marketing playbook 🧵
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6. Personalize To Customer Intent You wouldn't send the same email to someone who read a blog post about Baltimore as someone who almost booked an Airbnb in Portland. The intent is different. Data collection helps you understand these customer insights.
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Izzy Spada retweeted
The best brands are simple from afar, but sophisticated up close.
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My dad led an organization of over 300,000 employees. When I took on my biggest marketing & events team to date (35 employees) I asked him how the *heck* he did it. Here's what he said and what helped me every day. 🧵
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this is literally me
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