Founder of Overflow. We partner with businesses to find opportunities & create growth.

Ann Arbor, MI
Joined May 2015
Ever wonder why you don't get those thought leader inspirational one liners? You're not alone. Wait... I think writing this post just gave me one. 😂 Be ok being you.
Martin L. Smith retweeted
Lots of discussion at work lately about avoiding burnout. It’s time for leaders to acknowledge that – between a pandemic, social unrest, schooling uncertainty, and insane politics – everyone is already burnt out. At best we can avoid having work make it worse. – at Scio, MI
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Some companies are responding to COVID-19 by cutting marketing spend. Others are responding by (ethically) stealing market share. Which one are you?
Martin L. Smith retweeted
WTH! This is crazy 😳
If you are using #MeetUp it's time to look for an alternative provider: from November they will charge you $1 per RSVP of a FREE event, so if you have 1000 attendees RSVP-ing to your FREE meetup you as the organiser will be charged $1000 per meetup meetup.com/lp/paymentchanges…
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Martin L. Smith retweeted
Burger King just released one of the best anti-bullying PSAs I've ever seen
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Thanks! As a recovering perfectionist, this sentence stung: "It's usually a lot better to finish a dozen things proficiently than to obsess with one thing that you never finish." Client work is a blessing, because hard deadlines force balance on my perfectionist tendencies.
Martin L. Smith retweeted
This is going to sound like some dumb platitude, but I've discovered the right time to bring in an SEO consultant, is during the branding and positioning phase. Way, way before the website is even being discussed.
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I don't know how I missed this video for the past 10 years. It's an impressive 15 minute explanation about what a valuable brand is, and how to create your own. youtube.com/watch?v=hvaOu5kC…
We're so blessed to have leaders like @bsaeed continuously working to make #AnnArbor and #Ypsi such great places. visitannarbor.org/blog/great… via @VisitAnnArbor
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Watch out for these 3 marketing trends in 2019... especially the return of offline marketing! With so many piling into digital (have you seen Linkedin lately?), offline is ripe for the picking. Just make sure you push your traffic somewhere you can track (digital)! 😉
Heard of @InitiativeQ ? They're building a new payment network and giving away big chunks of their future currency to early adopters. It’s invite only and I can only verify 5 people so get in while you can. My personal invite link: initiativeq.com/invite/SeIjH…
The future is the rise of the machines: Channel, Timing & Message Optimization via machine learning & AI @JonBeebe at @DigitalEngager.
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My latest post @Entrepreneur - The Facebook Ads Strategy That Can't Lose entrepreneur.com/article/323…
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