@gchansen

Expert on B2B marketing for tech companies, Serial entrepreneur and former VC, has passion for strategic development and Go-to-Market strategies.

 Vancouver, BC, Canada
ca.linkedin.com/in/gchansen
Joined March 2008
  • Tweets35.2K
  • Following6.6K
  • Followers6.2K
26.4KMedia
There’s never been a better time to be a marketer Marketing work will change, roles will shift, and career paths will deviate but the mission will stay the same. fastcompany.com/91591608/the…

There's never been a better time to be a marketer

Marketing work will change, roles will shift, and career paths will deviate but the mission will stay the same.

fastcompany.com
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Agentic AI changes how marketers create revenue Brands must prepare for a new approach fastcompany.com/91565447/age…

Agentic AI changes how marketers create revenue

Brands must prepare for a new approach.

fastcompany.com
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77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate exchangewire.com/blog/2026/0…

77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate - ExchangeWire.com

New research from B2B agency Ledger Bennett, part of Havas Media Network, and AI advertising and orchestration platform StackAdapt reveals widespread

exchangewire.com
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How brands are taking the marketing pitch for the World Cup Marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to engage soccer fans marketingdive.com/news/how-b…

How brands are taking the marketing pitch for the World Cup

Major marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to engage soccer fans during the tournament.

marketingdive.com
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More diverse soccer fanbase impacts men’s FIFA World Cup marketing strategies ca.thegistsports.com/article…

More diverse soccer fanbase impacts men’s FIFA World Cup marketing strategies | The GIST

The men’s FIFA World Cup is right around the corner, and the U.S. is hosting the global soccer tournament (alongside Canada and Mexico) for the first time in 32 years. A lot has changed since then —...

ca.thegistsports.com
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Most Marketers Are Using AI to Do More. The Best CMOs Are Using It to Do Something Completely Different. The truly innovative CMOs are discovering end-to-end AI workflows that go beyond isolated use cases. inc.com/joel-comm/ai-is-brea…

Most Marketers Are Using AI to Do More. The Best CMOs Are Using It to Do Something Completely...

To get ahead, marketers should invest in end-to-end AI workflows, not just single use cases.

inc.com
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Learn why the smartest founders are replacing traditional marketers with “Narritects” who bring clarity, consistency and strategic storytelling back to the center of growth. entrepreneur.com/growing-a-b…

The Marketing Role Your Company Desperately Needs — and How It Creates Clarity in a World Full of...

Learn why the smartest founders are replacing traditional marketers with "Narritects" who bring clarity, consistency and strategic storytelling back to the center of growth.

entrepreneur.com
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CEOs Who Trust AI-Generated Reports Are Flying Blind. entrepreneur.com/science-tec…

CEOs Who Trust AI-Generated Reports Are Flying Blind. Here's How to Build Smarter Safeguards.

The more polished and professional an AI-generated report looks, the more dangerous it becomes. Here's how to protect your business from misleading insights.

entrepreneur.com
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To Unlock AI’s Real Value For Marketing, Partner With It forbes.com/councils/forbesag…

Council Post: To Unlock AI’s Real Value For Marketing, Partner With It

The future of marketing isn’t human versus AI. It’s human judgment paired with agent execution.​

forbes.com
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AI: Finance adopts AI at 2x the Pace of Its Regulators 4 in 5 Firms Deploy It. Half of Regulators Don't Track It open.substack.com/pub/lex/p/…
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Why venture capital is shifting from software to deep tech thenextweb.com/news/venture-…

Why venture capital is shifting from software to deep tech

Venture capital is moving beyond software as deep tech, AI, and physical-world innovation redefine long-term value creation and investment strategy.

thenextweb.com
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AI is replacing creativity with ‘average’ fastcompany.com/91530169/ai-…

AI is replacing creativity with 'average'

As AI floods the internet with clean, correct, and increasingly interchangeable content, we are losing original thinking.

fastcompany.com
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Agentic AI in marketing workflows gains traction among companies marketingtechnews.net/news/a…

Agentic AI in marketing workflows gains traction among companies

Marketing teams are adopting agentic AI systems to automate tasks such as content creation, audience testing, and campaign optimisation.

marketingtechnews.net
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Your Next Customer Will Find You Using AI. Now What? bain.com/insights/your-next-…
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Why Marketing Plans Fail And How A Plan Of Record Fixes It Most B2B marketing organizations do not have a planning problem. They have an execution problem. forrester.com/blogs/why-mark…

Why Marketing Plans Fail And How A Plan Of Record Fixes It

Marketing teams invest heavily in annual planning — but once execution begins, reality starts to drift from it. Learn how a marketing plan of record can help teams stay focused.

forrester.com
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Sam Altman says AI could become the next utility you pay for buff.ly/pIj6but

Sam Altman wants to turn AI into a utility — and meter “intelligence” like electricity

Forget monthly AI plans, OpenAI's CEO envisions a future where intelligence is billed like electricity or water, and metered by demand.

windowscentral.com
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How marketers are using AI beyond buzzwords marketingbrew.com/stories/20…

How marketers are using AI beyond buzzwords

Marketers and agency execs shared how they are leveraging the tech at Marketing Brew’s recent event, “The Art & Science of AI in Marketing.”

marketingbrew.com
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Wow ...
Weather Monitor
@WeatherMonitorsFeb 24
Central Park in New York City today after the blizzard.
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Designing For Trust: Four Shifts Reshaping B2B Marketing In 2026 forbes.com/councils/forbesco…

Council Post: Designing For Trust: Four Shifts Reshaping B2B Marketing In 2026

Audiences are done with vague AI talk; they need companies to be open about limitations and safeguards.

forbes.com
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B2B marketers should stop punting on Super Bowl week HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused engagement windows of the year. martech.org/b2b-marketers-sh…

B2B marketers should stop punting on Super Bowl week | MarTech

HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused engagement windows of the year.

martech.org
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