
Founder @_artasaka | The creative department for startups in the AI era.
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Joined January 2013
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Ivan Boroja retweeted
Designed by - artasaka.com
Replying to @hypertune_
Congratulations to the @hypertune_ team on this milestone! We're excited to work together to help more gamers and users unlock the full potential of their PCs!
A design like will cost you money and convert badly
- No clear CTA button, closest one in is top right and it blends with the background, plus it has a high friction ask
- Important above the fold content should be a minimum viewport height of 600px , and not a random unrelated image
- The headline is a category label that describes every CRM. It gives no outcome, no differentiator, and no reason to pick this
One thing i like to remind myself: If you can swap the logo and the headline still works, you haven't written a headline yet.
17 case studies down, few more to go
Hard to believe this is only a fraction of work we did recently
Ivan Boroja retweeted
Most dashboards break flow by sending you to a new page for every detail
I'm exploring a multi modal approach instead
Sure, here’s 10+ years of experience in a few paragraphs:
- When starting you can trade your skills for things more valuable than money. I used to create logos for discord communities in exchange for a dedicated advertising channels on their servers, that alone brought me hundreds of new clients
- Don’t try to start an agency as a designer without design experience, otherwise you won’t have neither the reputation nor skills needed, focus on freelance first or getting agency experience under someone, i started Artasaka almost a decade after starting design
- Practice, practice, practice. With AI getting good by the year you either have to outpace it by working like a maniac or learn to adapt it into your flow, but careful because it’s a slippery slope into producing slop
- Treat your clients as friends but maintain a professional relationship, that means casual non work talks, friendly banter and introducing them to people who might want to work with them ( because they will do the same for you ) while delivering like a professional and on time
- As you hire people, treat it as a sports team. While everyone is tight knit and jokes around, if one person isn’t performing as expected of them the team finds someone who is
- Consistency and accountability are two most important factors in deciding if you’re going to be successful in this field or not
Best of luck!
Replying to @ivanboroja
Any advice for people who are starting from zero in design as a freelancer or agency owner now?
Almost 2 years since starting Artasaka
- I dropped out of college
- Scaled from solo to a team of 12
- Designed a product backed by Intel
- Helped our clients raise $350M+
- Worked with 50+ startups, many backed by VCs
- 7 digits in revenue, all inbound, zero paid ads
- Started and shut down 2 side businesses
- Signed our first 6 figure contract
And it still feels like we're just getting started













