Yash retweeted
The 0 to 8 figure agency owner pipeline:
“I want to make money online.”
Grind education…
Grind education…
Grind education…
“I think I’m ready for my first client.”
Grind outreach…
Grind outreach…
Grind outreach…
“I’ve got my first few clients.”
Grind learning the service…
Grind learning the service…
Grind learning the service…
“Shit, I want to grow more than this.”
Grind outreach…
Grind executing service…
Grind building systems…
“I need to hire to keep growing.”
Grind outreach…
Grind hiring…
Grind training…
Grind building more systems…
“I want to grow faster.”
Grind content…
Grind ads…
Grind hiring systems…
Grind team operations…
“I need leadership support.”
Promote team members to senior roles…
Poach A+ players from other agencies…
Grind mentoring team members…
“I want to hit 8-figure run rate”
Grind marketing…
And boom… you have an 8 figure agency!!
Very simple on paper, but lots of hard work and reps in reality lol.
Yash retweeted
There is just no way things don’t work out.
I’ve never seen a future so bright.
All doom is fake.
Things are amazing and only getting better.
I’ve never seen more people winning, in every conceivable way possible.
Losing shouldn’t even enter your conscious
Yash retweeted
Walked into a busy coffee shop in NYC today to buy a coffee and I did something very autistic.
Saw a guy working next to me on the free tier of ChatGPT.
I got curious.
I spent the next 30 minutes walking around checking out 22 laptops.
16 people were working completely by hand (IE i didn't see them open an AI tool)
6 people were using Al.
All 6 were running ChatGPT in a browser tab.
Nobody was using Claude, Claude code or anything else.
5/6 were on the free plan.
Yash retweeted
AI is a tool. You can use it to think for you. Or you can use it to learn and try things you wouldn't have attempted before.
I tell everyone at Figma: we hired you because you can think. We expect you to think. Don't outsource your thinking to AI.
Social media is not reality. Things are never as good or bad as they seem. Seeing things as they are and seeking truth are skills to develop.
Curiosity must be cultivated. Pulling the level of a slop/slot machine can be weirdly exhausting and depleting. It can be hard and even anxiety inducing to step away when things are moving so fast, but time away from the computer is a must right now.
Yash retweeted
t’s honestly insane how many people around me have cracked the code:
- My Chief of Staff went on to cofound Cal AI @jakecastilloooo
- A kid I randomly met skiing in Vermont built an 8-figure agency @mattepstein
- My childhood friend built an 8-figure street interview agency @joshsuggss
- A kid who shadowed me when he was 16 built and exited a multi 8-figure app @zach_yadegari
- My 3PL went from a mom-and-pop shop → 50k sq ft → 8-figure exit @BigCopperGuy
- The dude who ran my influencer program now runs an agency working with Fortune 500s
And the list goes on.
Every time I think I’m moving fast, someone around me raises the bar.
Surround yourself with killers.
WINNERS WIN.
Yash retweeted
You can discover a marketing strategy that works once, spam it for years to come, and watch it continue to perform
It is your duty to discover these strategies on your own without copy + pasting something you see on Twitter
Yash retweeted
Sam Ovens (founder of Skool) still believes the best way to learn is to talk to people who have already DONE IT, or just doing it yourself (and learn from experience).
With Ai, it's easy to get answers, but some of those answers are flat-out wrong.
Sam talks about it in this clip from my podcast 👇
Sat down w/ Sam Ovens to discuss how Skool became a billion-dollar company.
We talk about the full story of Skool…
How he currently runs the day-to-day of the company…
Why he went “founder mode” far before it was popular…
Where the industry is going…
And so much more than I could ever detail in this post.
This is my favorite pod I’ve done to date.
You can check it out below 👇
---
0:00 Intro
0:49 The bet against Kajabi and Circle
7:59 The cold start problem
11:31 Built a race car off internet forums
15:23 The failed app that taught him everything
18:24 Info made money, lost the passion
24:26 250 paying members in one week
26:23 A $9 product doing $250K/mo
27:02 Skool runs your ads for you now
33:08 Why his engineers don't use AI
36:54 600 interviews to find one CTO
44:26 Going all in at $300K/mo burn
47:39 Raised $5M to shut down Quantum
52:20 Cutting the price from $99 to $9
56:30 Deciding when the data is infinite
59:02 The season of madness
1:24:26 Why he killed one-on-ones
1:32:55 The Princeton study on intuition
1:40:56 What Rockefeller taught him
1:55:36 Making Skool work everywhere
Yash retweeted
Every overnight success is 5+ years looking like an idiot to all your friends and family, just to “get lucky” in year 6.
Yash retweeted
Distribution is actually fairly simple and it can be learned
It just needs to be trained like a muscle
Practice crafting hooks, showcasing benefits, exploiting psychological triggers in your messaging, and eventually you’ll become a master at distribution.
It’s not nearly as hard as people make it out to be, but too many people are afraid to fail enough to figure out how to do it at an elite level
once you understand that distribuition is the ultimate skill to learn is the day you will stop being broke.
because, nobody cares you came up with an original idea that never got a single pair of eyeballs on it, instead of your friends and fam.
the world does need more originality, no doubt there, but if you understand distribution then you can truly do anything.
Yash retweeted
Scarcity mindset: Why is Kunal Shah successful when Cred is unprofitable
Abundance mindset: Let there be hundreds of Kunal Shahs. Let GDP per capita be so high that it supports all kinds of profitable companies. Better yet, let’s build a society where success isn’t so hard-fought. Let the quality of life be so high that you don’t even care who’s more successful or why.
i never get kunal shah. sure he has built many brands - $400m exit from a loss making payments gateway (freecharge), built cred to a $4.5B giant, that too is a (huge) loss making venture.
i guess he has successfully mastered the art of failing. he knows distribution. he knows how to market stuff, but not growth. where's the money? where's the revenue? lol i'm not even speaking about profits here. i dont' get why people praise him a lot. he's a big entrepreneur but i believe there are bigger and better entrepreneurs and founders to praise and look up to.
also i never understood why investors keep investing in his ventures. its too fragile at this point. seriously, there's no scope of profitability whatsoever. i believe the funda is get customers, raise valuation, run ads, hire cricketers and celebrities, run more ads, and get visibility. congrats, you have just raised a $900 million dollar series H round and also, you're being appointed as the new global head of whatsapp.
i guess whatsapp and kunal's pair is made in heaven. both of them are the masters of distribution, with no scope of profitability.
Yash retweeted
Meta’s hiring of @kunalb11 to run WhatsApp is almost unprecedented in their bringing a leader from outside Silicon Valley to run a global product. And this wasn’t a straightforward hire either. Meta is paying $1b for the privilege of hiring him.
The only comparable I can think of among tech companies is Apple hiring Angela Ahrendts (CEO of Burberry) to run Retail. Other than that hire, every product / business leadership role at the best tech companies has been filled from people in the Valley, if not the US.
This is a great win for:
- WhatsApp users, who will benefit from a leader who has a native and deep understanding of - and facility with - the product.
- Meta, who gets one of the best global consumer product thinkers and builders for their crown jewel product.
- The Indian / global product talent ecosystem, which will be inspired by seeing that you don’t need to be in Silicon Valley to lead a global product, that forward thinking tech / AI companies will stretch to get the best leaders from anywhere in the world.
@Jessicalessin the story behind Kunal’s hire will be fascinating to break.
Yash retweeted
High intelligence often comes with heightened pattern recognition. You start noticing social masks, forced conversations, performative friendships, hidden motives, emotional immaturity, and energy that feels draining instead of nourishing. Many highly intelligent people also have more active nervous systems, deeper inner worlds, and lower tolerance for superficial stimulation, so solitude can feel safer than constantly shrinking themselves to fit environments that don't feel aligned.
Yash retweeted
Gotta remind yourself big things only get done one step at a time.
Don’t let the weight of a giant goal crush you from even taking the first step.
Doesn’t matter how simple it is, just get the ball moving and keep it moving
Yash retweeted
Paraphrasing a few of the wealthiest guys I've ever met:
"We all have multiple businesses. You just figure it out."





























