@itsadit

Xoogler. 5-time entrepreneur/investor. Currently CEO at Ad-Lib Digital. All opinions my own.

 Madrid, Spain
ad-lib.io
Joined April 2009
  • Tweets192
  • Following222
  • Followers167
3Media
Adit Abhyankar retweeted
ORH_IT@orh_it8 Apr 2018
Adit Abhyankar @itsadit, jefe europeo de ventas de @googleanalyticsapuesta por la creatividad y la confianza: "Debemos impulsar el pensamiento creativo" 👉ow.ly/1Mii30jgnrS
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Thanks to all who attended #OMExpo2017.
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Thanks to all who attended #iabprogrammatic15. Stay in touch!
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Great article on operationalizing #attribution from @visualiq client @imm ow.ly/FdiTe @mediapost.

Marketing Insider: Cross-Channel: Adventures In Attribution

Attribution is as inscrutable as it is necessary as the path to purchase becomes more of a cross-platform tango. But for agecnies, too, it is a dance among vendors, incomplete data and knowing when...

mediapost.com
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[Video] Don't fall victim to the perils of a last click measurement ow.ly/ETm73
Adit Abhyankar retweeted
Manu Mathew@manumathewVIQ11 Nov 2014
Heading to #FoM14? Catch @VisualIQ's Adit Abhyankar & @O2's Dan Michelson on the #MultiChannel stage at 12:30 ow.ly/E8iKU
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Learn how @O2 & @ZenithOptimedia operationalised cross-channel #attribution with @visualiq @FestofMarketing bit.ly/1pgPBjv #FoM14
Getting to great: accurate Omni-Channel measurement and tracking with attribution ow.ly/DYHfz
"...Visual IQ was left standing as the largest independent media measurement firm." ow.ly/E3aVy #attribution @visualiq @mediapost

Real-Time Daily: Google, AOL's Convertro, Visual IQ Named 'Leaders' In Cross-Channel Attribution

This year, a number of media measurement companies were scooped up by large digital players, leading some to speculate that the ad tech industry was losing neutrality when it came to measurement and...

mediapost.com
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Congratulations @visualiq team for once again coming out on top on the latest Forrester Wave #attribution. Download: ow.ly/E39px
Adit Abhyankar retweeted
Tina Moffett@vmoffett7 Nov 2014
The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014 forrester.com/go?objectid=RE… via @forrester
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#CrossChannel measurement will fuel future growth for video advertising ow.ly/DPIBL
Adit Abhyankar retweeted
Merkle@Merkle4 Nov 2014
Tracking hotel marketing with advanced #attribution bit.ly/1yVIvkI
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Replying to @OtisOdell
.@OtisOdell Thanks for the mention. Learn more about #Attribution before the event with the @VisualIQ eBook ow.ly/DKBdD #FoM14
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Adit Abhyankar retweeted
Econsultancy@Econsultancy28 Oct 2014
Just 15 days until The Festival of Marketing! 130+ speakers, 2,500 brands and... you! ecly.co/1vTwaeT #fom14
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Trying to figure out how paid #advertising impacts #content marketing? ow.ly/DimSd That's a question for advanced #attribution
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Are you making room for marketing technology in your 2015 budget? ow.ly/D8i90 via @Forbes
Interested in #Programmatic & #Attribution? We cover both in this interview from #DMEXCO Cologne ow.ly/CkK5K via @TeamMediaocean
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Mobile & tablet users start product research up to 45 days before purchase, ow.ly/Cgjql Is your media mix optimized for that?
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